Letter Writing Techniques – Good News Vs Bad News Letters

There are different strategies and techniques to be discussed when writing good-news and bad-news letters. In good-news letters a writer is conveying good news to the receiver. The first paragraph (introduction) provides the good-news topic (reason for the letter). The second paragraph (discussion) provides the details of the good-news and the third paragraph (conclusion) calls …

Power Writing Skills – Dealing With Pesky Plurals

Would you write “the Perkins’ dog” or “the Perkins’s dog”? I don’t know about you, but I’m often confused by the use of plurals and possessive apostrophes in words that end in an “s” sound. Should we put just an apostrophe after the existing “s” or should we add both an apostrophe and another “s”? …

Sexual Hauntings – The Incubus and Succubus

Over the centuries, there have been many reported cases – especially in Medieval legend – of sexual hauntings involving two specific types of entities: the Incubus (male demon) and the Succubus (female demon). The Incubus and Succubus usually manifest themselves during the nocturnal hours, preying on the victim when they are sleeping, although there have …

Jeremy Bentham, Winston Churchill, and Utilitarianism

Jeremy Bentham has been cited as the founder of Utilitarianism, the concept in which the value of an action is the result of its consequences. In essence, individuals make decisions regarding their actions based upon the perceived consequences of the action; namely which action would result in the happiness and satisfaction of the largest number …

How to Write Irresistible Promotional Pieces That Attract More and Better Clients

Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional entices people to seek out more information, whether it be via a …

Family – Love Them and Let Them Go, They’ll Thank You Later

Family members are wonderful, colorful, and a reflection, gauge or a barometer of a small peek into the window of how our thoughts and judgments formulated into the truths that we live by and reveal how we calculate our responses and reactions to our life challenges. That is one of the key elements in any …

Academic Writing Versus Popular Writing

Casual writing in the popular mainstream style is usually very different from the type required in academic settings. One is largely loose and informal, while the other is more conventional and strict. Whenever you write in either style, being mindful of these differences is necessary to keep the material consistent throughout its course. Contractions. In …

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