Proven Copywriting Formula By "Auntie Aida"

Right, first things first…

Who the hell is Auntie Aida? Has your Dad got a long lost-sister he hasn’t told you about? Or is she your Mum’s secret twin?

Breathe. It’s none of those.

You see, “AIDA” is a copywriting formula. And if you use it when writing your copy, it’s gonna help you sell more products.

So, what does AIDA stand for?

A= Attention

I= Interest

D= Desire

A = Action


Always keep this formula in mind when writing copy. In fact, I’ll go out on a limb and say this:

Even if you don’t know any other copywriting techniques and strategies, this formula will still help you sell your products and services.

It’s basically what sales people use.

And all copywriting is, is salesmanship in print.

The Dating Formula To High-Converting Sales Copy

Here’s the thing:

When it comes to persuading someone to part with their hard-earned cash, you can’t just straight-up say “Buy my shit.”

Instead, you have to woo them.

Thinking about it, it’s the same as dating. If you’re on a night out and there’s a woman you like the look of, you don’t just go up to her and say “want to come home with me tonight?”

(Or at least I hope you don’t… )

Instead, you grab their attention by making eye contact. You then get her interested by going over to say hi. Then you start flirting to build up her desire.

And it’s only then, once she sees you as her knight in shining armor for the night, that you ask her back to yours.

Anyway, the same applies to your copy.

The first thing you need to do is catch your ideal prospect’s attention.


With your headline. And you need to make sure it stops them dead in their tracks so they read the next line of your copy.

For the record, the best way to do this is knowing your prospect’s state of awareness. It’s something Eugene Schwartz talked about in his book, “Breakthrough Advertising”.

Basically, if your prospect is already familiar with your product, then your headline starts with your product.

If they’re not aware of your product yet, but only of a desire they have, then you start with that desire.

And if they’re not aware of either, then your headline needs to call out the market itself, so your ideal prospect can identify with it.


Right, you’ve got your prospect’s attention.

Now what?

You need to get them interested in reading on. Do this with your opening paragraph. A simple “if/then” formula works here.

For example, I could have started this post with:

“If you want to learn how to write sales copy that gets your ideal prospect shaking with excitement as he whips out his credit card to buy your product, then this article will be one of the most important things you ever read.”

Or something like that.

Moving on.

Next, you have to make your prospect desire your product and, more specifically, the benefits they will get from it.

How do you do this? There’s a few ways.

Stories are powerful – either your own or a client’s.

Start the story off at a negative point in time. Make your prospect think “Holy shit, this could literally be me!”

Then rub salt into the wound by describing how things managed to get even worse (which will make your prospect think “Damn, I’ve still got all this to come… ).

And then finally, when your prospect is in floods of tears and calling for Mummy to cuddle him, lift his spirits up again. In other words, that’s when you introduce your solution that turned your life around.

By now, your prospect’s desire should be through the roof.

And finally?

Your call-to-action.

If you’ve done the three steps before this properly, then, by this point, your prospect will actually be looking forward to buying.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Tom Andrews

Plot Points — Notorious (1946)

Plot points are linear links that make up the chain of traditional Aristotelian 3-act dramatic structure. This classic structure worked well in Hollywood for almost a century now. Although young movie makers are forcing the limits of this structure, plot points still rule the day as the “tent poles” that hold up of the circus of our dreams. Here are the plot points of Hitchcock’s great and often underrated classic, Notorious (1946), as I see them.

Notorious (1946)

Starring: Cary Grant, Ingrid Bergman, Claude Rains, Louis Calhern, Reinhold Schunzel

Directed by: Alfred Hitchcock

Writers: Ben Hecht (Screenwriter)

ESTABLISHING SHOT: Miami Courtroom. Journalists waiting outside.

INCITING INCIDENT: German spy Huberman is sentenced to 20 years in jail.

PLOT POINT 1: CIA agent T. R. Devlin proposes Alicia Huberman, the daughter of traitor Huberman, to spy for USA by going down to Rio, Brazil for an unspecified mission. Devlin is counting on Alicia’s patriotism and her disagreement with her father’s vocation.

MID POINT EVENT: Alicia, although in love with Devlin, agrees to marry Sebastian, the local aristocratic contact for the German spy ring in Brazil and her father’s old friend, in order to to report as an insider about the things going on around Sebastian.

PLOT POINT 2: Sebastian finds that Alicia and Devlin have been to the wine cellar where “uranium sand” was hidden in wine bottles for a secret German project.

3rd ACT RESOLUTION: Devlin finds the poisoned Alicia in her Sebastian mansion bedroom. Devlin eats his pride and admits he loves her, and runs away with her leaving Sebastian to the mercy of his German collaborators who had punished a similar case of “incompetence” with death.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Ugur Akinci

How to Start a Fashion Design Blog – 7 Steps to Setting the Fashion World Ablaze With Your Blog

You’re a Fashionista with a capital “F.” You’re on a first name basis with the top designers. You predict fashion trends before they happen. So why not share your love of fashion design with the world through a blog? As you’ll see, there are just a few simple steps for starting your own fashion blog. Anyone can do it, but it’s going to be your passion that makes it special.

Step 1: Sign up with a blog host. Don’t worry, this sounds technical, but it’s actually quite easy. By signing up with a hosting service, all your blog content is housed on that host’s computer. It saves you from having to do all the technical work yourself. Many of the hosts like WordPress and Blogger are free, and they have easy templates that you can use to set up your blog in minutes. When you sign up, you’ll also get to name your blog.

Step 2: Decide on a niche. Fashion is a broad category, so consider focusing on a specific area of fashion that you are most excited about. Whether you’re an expert on shoes, the go-to gal on bargain hunting, or a fashion school student with advice for fellow students, choosing a niche makes you an expert in that field and increases your chances of being read.

Step 3: Be an information sponge. Read everything: newspapers, fashion magazines, entertainment rags, the latest chick lit bestseller. Surf the web for other fashion blogs, websites of both established and up and coming fashion designers, shopping sites, and reviews of collections. You’ll never know what may inspire a blog entry. As you sift through articles and websites, save anything that catches your eye in an inspiration file that you can refer to later.

Step 4: Write! Don’t let writer’s block keep you from posting your first blog entry. Think of writing a blog as writing a note to friends. Just write from the heart, and you’ll be fine.

Step 5: Be a social media maven. Besides keeping people up to date on your own Facebook and Twitter accounts, you should also follow as many people as you can. Be active on their pages, commenting constantly on their posts, and they will return the favor. That goes for other fashion blogs as well. Be part of other people’s blog communities, posting comments and suggestions, and readers of those blogs will find out about you.

Step 6: Get out there. There’s more to fashion blogging than sitting at your laptop. You want to be seen all over town attending every fashion event there is, from runway shows to trunk shows to sample sales. Print business cards that identify you as a blogger and hand them out. Pretty soon, people in the industry will be inviting you to their events in hopes that you will blog about them.

Step 7: Set up an easy revenue stream. Why not let your blog make you money in your sleep? With just a few clicks, you can include an advertising program like Google AdSense, which places small, unobtrusive ads on your blog. When readers click on those ads, you make money. Or you can also set up an affiliate program with an online retailer like Amazon, in which you get a percentage of the sales when someone enters the store through your blog.

After you follow these steps, remember that most important thing in launching a blog is to have fun. Because when you have fun writing your fashion blog, people will have fun reading it.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Lily McCallister

The Meaning of XING

When my wife and I took our first trip to California before we moved here, we saw a large population of Asian Americans in San Francisco. We had come West from Massachusetts, partly because the state we lived in felt like it was still attached to a round world, and we were seeking the new flat world.

California fit that more modern heterogeneous model of a flat world state.

As we were driving down to Big Sur, we passed a number of schools where the crosswalk had the letters “XING” stenciled onto the roadway in large white letters.

After seeing them a number of times, I turned to my wife and said “See all those “XING” words in the crosswalks?”

“Yes I have,” she answered “and I’ve been wondering what they mean.”

Now by nature, and hopefully nurture as well, I am not a nasty person prone to pranks or wisecracks, put-downs or practical jokes. But for some reason I couldn’t resist. Maybe the devil made me do it …

“Well “XING” is Chinese for “Be Careful”. It tells all the Asian American kids who can’t speak good English yet that they need to watch out when they cross the road.”

“That’s really nice. I knew I liked California, they would never do something like that back home.”

“That’s right,” I told her. “Only in California.”

For the rest of the trip, every time we passed a school and drove across a crosswalk, we would sing in unison “XING” (sounds like Shing, only hold the end for a few seconds).

Until she finally figured it out. “XING”was nothing more than a shortened version of “CROSSING”, like Xmas is a shortened version of Christmas.

After that trip, whenever one of us would fake the other one out, the Faker had the right to say “XING”, as in “Gotcha”, to the Fakee.

Now what on earth, flat or round, does this have to do with Internet Copywriting?


If you’ve read this far, you were hooked by the story. And if I was selling “XING” soap or, more likely, a “XING” web marketing scam, you might be well on your way to becoming one of The Converted.

So here’s the lesson and the real meaning of “XING”.

Great or even good storytelling is one of the most powerful and seductive ways a Copywriter can take control of your mind. So be careful where you put your brain.

If you let a great Copywriter lead you down the garden path, if you give your self over to someone’s compelling story, before you know it you’ll be hitting that “Buy Now” button.

Then again, it might just be worth it to pay for the entertainment.

P.S. I’d also bet you won’t forget the new meaning of “XING” for a long time.

P.P.S. I also know that if you tried to sing it the way I told you, you’ll probably hear it inside your head the next time you drive across a crosswalk marked “XING”.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by David Grebow

The Positives and Negatives of Spanx for Women

You have probably heard of Spanx and their line of slimming shapewear. Spanx essentially invented the shapewear market. Many celebrities and stars on the red carpet wear Spanx to help them look great. Spanx is designed to help women look their best, and there are several pros and cons to consider before purchasing a pair.

One of the biggest pros is that Spanx actually works. Spanx can help you look thinner by 5, 10, even 15 pounds. Spanx does this by using special panels that help slim and shape your body. They developed these panels and their own technology to use in their shapewear for women. Spanx has a full line of shapewear and swimwear for women with lots of choices and styles.

Another pro is that Spanx shapewear is designed for women of all ages and body types. Every woman’s body is different and may have different problem areas. Spanx is effective because of its ability to target different areas of the body at the same time. The specialized panels and technology found in Spanx shapewear can help smooth and shape your body.

Perhaps the greatest pro of Spanx is that it can help you look and feel more confident about yourself. Do you want to look your best at work or on a vacation? Spanx is great because it has a large variety of styles, sizes and options to choose from.

The biggest con most people agree on is the price. Spanx is not cheap, and you will spend an average of $60-$70 on a piece of shapewear. Having said that, Spanx offers a less expensive line of shapewear, which is called the Assets line. Also, Spanx makes their shapewear using high quality materials that are comfortable and long lasting.

Another con is that some women report that the shapewear can give them an upset stomach or acid reflux. Some women also say they feel the opposite of sexy and confident when they are trying to squeeze into a pair of Spanx; often reminding them that they look different than they would like to be.

Overall, I believe the pros of Spanx far outweigh the cons. They can be somewhat expensive; however, Spanx does offer a lower priced line of shapewear. Also, Spanx is made from high quality materials and lasts longer than other brands. The bottom line is Spanx works and can really help slim and shape your body, no matter your age or size.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Casie Grant

Key Benefits of Using the Internet to Make Money

The Internet has posed a host of advantages for its users. The fame of this medium of information has grown manifold in the recent years. People all over the world are in search of making additional money in lesser time. Internet has provided these people with a rapid, fast and hassle-free opportunity to earn money. The prospects of internet also offer to make money from most comfortable zone that is one’s home.

The intricate and complex strategies of earning a livelihood have become obsolete. The conventional methods are no longer being followed. There are many websites available on the internet that can make a person affluent and wealthy overnight. Some consequences must be looked upon before getting into this virtual form of doing business. Some of the websites demand a sign-up cost from the users, while there are many other websites that do not require such initial payments. As such these are among the most promiscuous ways of making money.

One can also opt the other way to make money on internet that is creating a shared on-line journal. The blogs can really help generating revenues in the short time. The topics of the blogs must be interesting enough as to attract more and more readers. The subjects of these blogs can be technical, political, arts, literature or current economic scenario etc. However it is an advice for all the blog creators to choose those ideas that can gravitate large number of readers. Once blogs become popular, one can start advertising different products and services and can generate more revenue per reader.

The acumen and sharpness of an individual can pave the way to success. A person can create unique articles and can market them online. Furthermore the original content can be sold to the websites that host freelance writing material. The buyers of the articles not only pay money but also give their feedback over the credibility of the writer and the researched material. This feedback would ultimately help the writer in grabbing more writing jobs and definitely making more income.

Associate programs on the internet are also one of the primary sources of making prompt and fast money. This is practically the easiest way of making money over internet. The idea behind such comrade programs is to endorse and encourage one’s products and services through referral links. The first part of the job is to create forwarding links by signing up with any company. Most attractive side of such affiliate programs is it doesn’t require initial heavy investments and rate of return is easier in the form of commission based on additional sales of the products or service that is advertised. The customers with small and medium enterprises as well as big conglomerates are required to fulfill the task of advertising their brands over the internet in front of more and more people. Thus the awareness of their particular brands would increase and in return they would pay the owner of referral links for advertising their products and services.

Most of the people can create their own blogs over the internet. These blogs could be used as a medium to impart additional knowledge to others. Further, one can provide online service of writing journals, articles and reports to others. This would provide ample and abundant tasks to make money online.

There are lots of opportunities in the information technology industry. If one learns the tactics of this cyber world then he could have a fair chance of making enormous money.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Brian A Scott

The Law of Attraction Meets Copywriting

And what a happy union it is! Why is it so important to incorporate the Law of Attraction into your marketing plan and your copywriting? It could mean the difference of hundreds or thousands of dollars…The difference between customers and life-long clients…If you think the Law of Attraction is just for dreamers, think again. Let me tell you why.

By now, I’m sure most of you have heard about the Law of Attraction. It’s been brought into mainstream public attention due largely to “The Secret,” and many people have latched on to this truth and begun to live their lives by it. However, there will always be skeptics out there and those who would never think to integrate a seemingly idealistic theory into their personal lives- let alone their professional environment.

I, on the other hand, full-heartedly believe and practice the law of attraction and think that is has a very significant presence in business. If properly harnessed and employed, it can make the difference between “being” in business and “thriving” in business.

On the surface, it might seem like the two have nothing to do with each other. Vision boards, positive thoughts, and daily gratitude exercises are great ideas and inspiring concepts, but how can these be applied to a corporate setting. Surely, you and your employees aren’t going to sit around in boardrooms crafting vision boards from magazine clippings. Though, perhaps that wouldn’t be such a bad idea.

But let’s think about this on a deeper level. “Thoughts become things.” “What you put out into the world you get back.” To begin, let’s take your product or your service. In your field, you strive to give your customers, your clients, and the world the best possible product or service that is in your power. I hope you do, anyhow. You think of your end-user and how they will benefit from what it is that you do. Hopefully, their lives will be at least a little bit better because you’ve solved their problem.

This is true even if you manufacture something simple like floss. At the core of what a floss manufacturer does is creating a product that improves a person’s self-esteem. Think about that. If you think that good floss merely gets food out of people’s teeth more comfortably and effectively than another brand, think again. (But that is another article.)

The higher the quality of the product you put out, the better return you’ll receive. If you see yourself in the business of helping people, you are already one step ahead of the competition. If you believe you’re in the business of making floss, or selling life insurance, or fixing cars, you’re wrong. You’re thinking too superficially, and you will never get the return you’re looking for in your business.

Give good service and you will get good business. But this is only step one. Lots of people give good service and make a great product without making a profit equivalent to the value they provide. The Law of Attraction is again at work, this time in your marketing-copywriting specifically.

Here is where a good product or service can go bad-In the presentation. Remember that you’re in the business of helping people. Somehow, someway, the “thing you do” exists to help people. But if you don’t tell them, they don’t know. And if you don’t tell them the right way, they won’t listen.

Words are essentially thoughts. These thoughts are going to manifest into things. So it’s imperative that these words are good, accurate, and geared toward your target customer. When your company is obsessed with its customer, when the customer is all that you think about, you will attract that customer. When you try to lure your customer in with promotion based language, lofty descriptions of yourself, and vague assertions, that is what you’ll get. It’s more dangerous than you think when you choose your words carelessly.

The promotion based language (or “hype”) will land you the customers searching for promotions, deals and bargains, not YOUR specific services. And when you run out of promotions, deals and bargains, you customers will scatter like ants once the spilled soda is cleaned up. Loyalty will be that much harder to achieve.

Mere descriptions of your services will get you clients who are looking for those services, but they won’t find your “ideal” customer. And when YOUR list of services, the headings that say YOUR services are best, and YOUR qualifications and experience are placed next to one of your competitors, there will be nothing to separate you. If the customer chooses you, it will be purely by chance-leaving business that could be guaranteed, up for grabs.

State what you want. Tell your audience exactly what you can do for them in language they understand. Use the exact language they would use. Market as if you were your customer. Don’t assume you know your customer until you talk to them. You might find you’re asking for a consumer that doesn’t exist.

If the goal of your marketing and copywriting is to get business, you’re thinking about the wrong thing. Contrary to what it looks like, the goal of “getting business” is a negative thought. It implies that you’re not getting enough business. That you need “some” or “more.”

The thing you should be thinking is, “How can we help our customer better than we are now?” or “How can we better convey to our target audience how much we can help them?” If you believe in what you offer and genuinely feel that you can help people in some capacity, and you don’t tell them, you are essentially stealing from them.

Think constantly about your “ideal” customer. Please them, and then talk to them like a friend; they will come. You will have attracted them.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Gina Nero

Biotechnology and Social Entrepreneurship: The Perfect Symbiosis

This is the era of globalization where modernization in every sector is essential due to societal changes and the continuous demand for a quality life. It’s the duty and a moral obligation of every industry to assist in providing a better way of life to those who are less fortunate and require your help. In such conditions, one needs to be resourceful, altruistic, have qualities pertaining to that of a businessman, and have a scientific view. Biotechnology as such is a field that can contribute to various individuals in terms of money as well as its inventions. This industry has grown monumentally over the years and has helped people find hope and restore their belief in humanity with its applications in the field of genetics, agriculture, food, medicine, and healthcare.

Biotechnology and social entrepreneurship can go hand in hand. For example, by providing better healthcare options at cheaper costs, consumers are motivated to opt for Biotech products. In this way, the Biotech organizations can help move low-income communities toward better health, and by purchasing their products, the consumers are indirectly promoting the company’s brand. Creating employment opportunities, intellectual wealth, and expanding industrial growth are a few of the absorbing factors that guarantee a focused approach for this sector, resulting in a general benefit to society.

Scientific entrepreneurs often lack managerial competencies, industrial experience, and contacts, even if they integrate members with an administrative background; so therein lies a critical area that requires some work. Solutions to certain social problems, such as improving the quality of health, economic, political, and cultural problems in reference to poverty, often require fundamental transformations in the political, economic, and social systems. A Social Entrepreneur brings change to the social system by utilizing their work and business to address that cause. Such ingenious creativities represent social entrepreneurship. Hence, it can be stated that the approaches for network building observed by biotech companies regarding social entrepreneurship will combine behavioral features that are archetypal of biotechnology entrepreneurs, and include other characteristics that are a response to the conditions found in their particular environment.

An excellent managerial team can provide the necessary skills for the management and coordination of scientific and commercial operations, and can also help maintain a good organization repute. One key area where social entrepreneurs play a vital role is in the commercialization of research results of the biotechnology industry thus, warranting sustainable growth. A working local innovation system with respect to the connections between companies and knowledge organizations can be the stimulus to this implementation.

For example, Juan David and Alicia Carpio launched Q’omer Bioactive Ingredients, a technology-based social enterprise. They witnessed the condition of people regarding their farms and unfair labor deals in Peru, so they designed a sustainable and socially responsible way of working with resources in Latin America. They offer raw materials and ingredients to produce organic products and improve the well-being of people while promoting the economic and social sustainability of producers from Latin America. This is only one example, but with each passing year, more and more Biotech companies are taking the initiative to promote social entrepreneurship and contribute to various societies by providing scholarships, funding, and research options in the field of Science.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Chris Bouchard

The Wise Men And The Truth About The Birth Of Christ

The three wise men were outright failures in their calling. They were followers of Zoroaster who were aided to the place of birth to fulfill their various destinies. But instead of their main calling which was to protect the child with their wealth so he will not lack in the discharge of his duties, they gave earthly gifts – gold, frankincense and myrrh -and abandoned the child to the mercy of Herod’s ambition. If it were not that the almighty gave extra strength and powers to Mary and Joseph so that, due to disquietude, Mary had to convince Joseph of the necessity of leaving Nazareth to Egypt. They lived in Egypt for three years before Mary reluctantly agreed for them to come home.

The disquietude was basically due to Marys estrangement from her mother, Anna, over over the earthly “illegitimate”child she carried to the house of Joseph. If Joseph did not love Mary dearly it would have been difficult for him to accept Mary and the pregnancy, particularly since Mary did not hide from him the short lived affair with a Roman captain. He stood by her and even defended her when Christ wine-coloured hair, regal built and Roman eyes betrayed his physical origin. Mary was prepared over several incarnations to be the mother of the Son of God. She was led to associate with Rabbis who were preoccupied with the prophecies of the coming messiah. It reached a point where she wished to be the vessel through which the messiah will come. Until the fateful day when she went to fetch water from the well and was accosted by a Roman captain who asked her for water. She gave him from her pitcher and after also giving his horse to drink, he asked her name. She told him. And when he turned to his men to give them orders Mary fled. But the thunderbolt had struck, both of them had fallen in love at first sight. Creolus’ picture could not be erased from the memory of Mary. Creolus started coming to the well everyday hoping to see Mary.

Meanwhile Mary had told her mother why she was late from the well and the mother took the pitcher outside and shattered it because it touched the mouth of the hated Roman. Until that faithful day when Mary was going to the well again and saw Creolus coming and diverted to the bush path to escape him. Creolus followed quickly. Later Mary remembered all the promises the Roman gave to her. He had promised to come back after his summon from Rome to Mary and take her away. Mary believed her, and had to bear the knowledge of her pregnancy for three months after which she ran to her cousins Elizabeth. Immediately, Elizabeth, who herself was pregnant, became seeing. The magnificent followed. When Mary came back and Creolus was not forthcoming, she on her own went to Joseph, who has been wooing her and told him the truth of her pregnancy. Josephs love and the dream he had made him accept her and the pregnancy. But a deep gulf developed between Mary and her mother.

Meanwhile the reason Creolus did not come was because he went on posting to Angle tarre, as modern day England was then known. He resigned his commission later and when Mary was having her baby in Bethlehem, he was parading Nazareth looking for Mary. When Mary heard that on her return she became disquiet. Three wise men came and gave earthly gifts to the baby. One of them was the king of Ethiopia who longed to come back to see the progress of the child, but was never able. On his death bed he charged the daughter Candace to make sure she finds out about the king when she becomes queen. Candace later sent his old treasurer to Israel to find out about Christ. On reaching Israel, he met the scribes and pharisees who told him the the only king of Israel they know of was the one that was prophesied. They gave him prophecy of Isaiah about the the coming messiah. He was reading it without understanding when Phillip the disciple asked him: understandest thou what thou readest?

Creolus, not finding Mary, went home and got married. In memory of Mary he called his first son Marius. He too became a captain and was the one who facilitated the meeting of Nero with Peter and Paul for the first time.

Had the wise men fulfilled, the grand plan could have been realised completely. For the teachings were to come from the Jews and spread by the Romans while the three kings will use their influence to see that he was not murdered the way he was. Thanks to the lord that what he was not allowed to complete has been completed in the Grail message.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Uche Mbah

Dictionaries Are Important Reference Tools For Writers

It’s the little things that often get overlooked.

Writers feel they have to struggle to find the right word, almost as if the struggle itself somehow makes the discovery valid. But help is at hand, and it’s a lot closer than you think.

I’m talking about reference books, and dictionaries in particular. No matter how you go about the business of writing, reference materials are always important. They’re part of every writer’s toolkit, like a carpenter’s hammer and saw. And just like a carpenter, a writer can use these tools to construct a solid piece of prose, a short story, a poem, an article, a book or some web copy.

Dictionaries have been part of the writer’s palette since Dr. Samuel Johnson created A Dictionary of the English Language way back in the 1750s. Browse the reference section of any library or bookstore and you’ll find dictionaries covering a host of topics: languages, medicine, dreams, fictional characters, scrabble, finance, etc. And then there are rhyming dictionaries, multilingual dictionaries, legal dictionaries, dictionaries of symbols, cultural literacy, biblical imagery, philosophy and so on.

Most mainstream dictionaries have online presences these days, so it’s possible to access them without even reaching across to your bookcase. There are a few more exotic dictionaries out there, too, such as Ambrose Bierce’s The Devil’s Dictionary – a fascinating tongue-in-cheek twist on the concept with some scathing definitions, including:

Wit, n. The salt with which the American humorist spoils his intellectual cookery by leaving it out.

Variations come in all shapes and sizes, with titles like Who’s Who in Shakespeare (or Dickens), collections of this or that, and volumes named A Dictionary of the 20th Century, for instance. Of course, those lazy writers among us need only bookmark the site at and/or to have everything at hand. But there’s something about flipping through a book and landing on a page — particularly one with new words on it — that can’t be equalled.

I have a copy of The New International Webster’s Comprehensive Dictionary. It’s a massive tome, nicely bound with gilt-edged pages. I opened it at random and found this entry:

gyve, n. A fetter for the limbs of prisoners.

Pronounced jive, here’s a word I’d never heard before. Will I use it anywhere else? I’m not sure. But it conjures up a bunch of images. Like a group of convicts, gyve talking. It’s expanding my vocabulary and giving me story ideas at the same time. And that’s just one word on one page.

Forget writer’s block. If you own a good dictionary you’ll never be stuck for a word. You can even create stories or articles out of thin air just by choosing three words at random from different places in the book. They don’t necessarily have to be unfamiliar words, but sometimes putting three unrelated words together can help spark off an idea or two.

I visited Morocco in 2007, and it wasn’t until yesterday that I realised what a chafferer I’d been.

Don’t know what I mean? Then look it up! That’s what dictionaries are for.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Mel Mcintyre

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