Writers have a powerful tool to help them tell the world about their craft, and to convince editors and prospective clients of their professionalism. By having their own websites, writers are able to really showcase their skills.
Many website owners struggle to keep the content on their websites fresh and interesting – they are more focused on making money and creating new products. So they instead turn to writers who will provide them with quality and topical content.
By simple virtue of the fact that they are internet-focused, they will use the internet as their first choice in searching for providers i.e. who know enough about the internet and its power to have a website of their own.
Your writer’s website will identify who you are – and it is no place for modesty. Detailing your successes, your writing specialties, your genre or style of writing, and some point of difference that will make visitors want to contact you.
Here are some “essentials” to include in your website:
Don’t be afraid to let your personality show on your website. Your writing will usually do this for you, but sharing a little bit of your personality will (hopefully) keep the visitor interested enough to continue reading.
- About you
Where this section appears will depend on what you have decided is the focus of your site. This could be your latest project, if you are promoting a saleable product, or it could be your writing services.
It may be a secondary “About Me” page, or you may decide it is best as the Home Page.
It really doesn’t matter as long as it is there somewhere – visitors will want to ‘connect’ with you. Including a photo of yourself will only help your cause, it will make you ‘real’. If you can add a little humor – great!
- Contact Details
You must tell readers how they can contact you, and a dedicated Contacts page is the ideal way to do so.
I wouldn’t recommend putting your phone number on the world wide web, and even putting your email address is best avoided. You can use a form builder to add a form to fill in for queries, with a “send” button. In this way your email address is protected from being grabbed by spammers (who will send you hundreds of spam emails until you change your address).
If you have a PO Box, then include this as well.
- Media Page
If you are marketing a product, e.g. a hard copy book or e-book, a media page that contains a short biography and press release about the book, and contact email, will make it easy for the media to find this vital information, enabling them to spread the word about you and your product.
- Writing Samples
Include sample chapters, a table of contents or excerpts of your articles. An editor or future employer will look for these before making contact with you. There are different ways to display these on your website: as text on your site, as downloadable PDF or Microsoft Word files, as links to online articles or even as password-protected documents so only the people you choose get a peek. Avoid having too many links to outside sites, as the links may change – and it takes the reader away from YOUR site!
Word of mouth is still the best recommendation for just about any product or service. Testimonials can give you more credibility than you could otherwise provide on your website. That’s because other people can say things about you or your product, that would seem boastful if you said them about yourself.
In order to obtain testimonials, it is usually necessary to provide free copies of the product, and ask for a review. Find some forums that focus on the topic you have in mind, and become an active member. Before long the key members of the forum will be obvious, and you can ask them to review your product. Such testimonials can then be added to your website.
- Shopping Cart
If you’re selling a product from your website, be sure to have a way people can snap it up right then and there, whether it’s through a form on your site or a link to your book’s page on Amazon.com.
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Source by Kerry Finch