For many people, producing a press release example can be difficult, simply because they don’t know the rules of formatting to make it look professional. They don’t know what they should be including and what they should be leaving out. They are all too aware that doing things incorrectly can lead to journalists not taking what they have to say seriously. If you are in that position, don’t worry, because it is relatively straightforward to make sure that you include all the elements that you should.
The words ‘Press Release for immediate release’ should go right at the top of your work, to make it clear to the reader what you have sent. Some people just go with ‘Media Release’ and that is equally valid, but you need to be sure that you make it clear from the start what you are trying to do.
The ‘for immediate release’ part can vary, depending on the exact timing that you want. You might, and possibly should, consider trying to connect your announcement to major holidays, or sporting events, or anything else that you can think of that is likely to be bigger news than what you have to say. It gives those in the media all the more reason to run the story you are suggesting.
Of course, to run it, they will need to contact you for more details, so make it easy for them to do. Put your contact details at the top of the page where they are easy to find, and make sure that they are accurate. Most people in the media are rushed off their feet in the lead up to publication, so if they can’t find you, they will probably just abandon your story.
What is the story? What is the heart of it? What is the point that is going to grab the attention of a journalist’s readers and make them want to read on? To show that you have thought about those questions, it is helpful to provide a compelling headline. Make it one that the journalist can’t ignore, not just an announcement about your business.
If you succeed in catching the journalist’s attention with your headline, you need to give them more. It doesn’t need to be much more, though. You aren’t providing the whole story as it might run. Instead, you are providing the key pieces of information, possibly in bullet points, along with a brief summary of the story and some nice quotes from an expert (you). The aim is to get the journalist sufficiently interested to want to talk to you further.
When you are done, show that you are. Put ‘####’ at the foot of your release to show that there isn’t more to follow it. Then restate your contact details. You want to make it as easy as humanly possible for the now interested representative of the media to talk to you.
These points won’t, in themselves, guarantee that interest. You need a great story idea for that. They will, however, ensure that your press release example gets taken seriously.
Immobilienmakler Heidelberg Makler HeidelbergSource by Kate Engler