What is SEO Article Writing? – SEO Copywriting Explained

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Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these “things?”

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the WebWilliam Flaiz, underscores the importance of an SEO copywriter. He writes:

“The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

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ENVIRONMENTAL JOURNALISM

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ENVIRONMENTAL JOURNALISM

WHAT IS ENVIRONMENTAL JOURNALISM

Environmental journalism is the collection, verification, production, distribution and exhibition of information regarding current events, trends, issues and people that are associated with the non-human world with which humans necessarily interact. To be an environmental journalist, one must have an understanding of scientific language and practice, knowledge of historical environmental events, the ability to keep abreast of environmental policy decisions and the work of environmental organizations, a general understanding of current environmental concerns, and the ability to communicate all of that information to the public in such a way that it can be easily understood , despite its complexity.

Global Environmental Journalism Initiative

GEJI, the Global Environmental Journalism Initiative, is a project started in 2008 by four Australian and five European universities that are leaders in journalism education in their countries.

It involves

  • International collaboration in the teaching and learning of journalism about environmental sustainability
  • Students working together locally and globally to produce journalism about environmental sustainability
  • The building of an international archive of research materials and reports on global environmental journalism

Background

While the practice of nature writing has a rich history that dates back at least as far as the exploration narratives of Christopher Columbus, and follows tradition up through prominent nature writers like Ralph Waldo Emerson and Henry David Thoreau in the late 19th century, John Burroughs and John Muir in the early 20th century, and Aldo Leopold in the 1940s, the field of environmental journalism did not begin to take shape until the 1960s and 1970s.

The growth of environmental journalism as a profession roughly parallels that of the environmental movement, which became a mainstream cultural movement with the publication of Rachel Carson’s Silent Spring in 1962 and was further legitimized by the passage of the Wilderness Act in 1964. Grassroots environmental organizations made a booming appearance on the political scene in the 1960s and 1970s, raising public awareness of what many considered to be the “environmental crisis,” and working to influence environmental policy decisions. The mass media has followed and generated public interest on environmental issues ever since.

The field of environmental journalism was further legitimized by the creation of the Society of Environmental Journalists in 1990, whose mission “is to advance public understanding of environmental issues by improving the quality, accuracy, and visibility of environmental reporting.” Today, academic programs are offered at a number of institutions to train budding journalists in the rigors, complexity and sheer breadth of environmental journalism.

Challenges

Environmental journalists are expected to be advocates for changes to improve the quality of the planet. They should educate people about the serious state of the environment and use the power of the news media to bring about changes to improve the quality of the air, water, wildlife and natural resources.

Trying to convince people about the importance of protecting the environment sometimes falls on deaf ears, in India and all around the world. Many people are simply not interested; society tends to assume that things like land, trees, plants, animals, and water resources – the resources they depend upon for their livelihoods – will always be there. Overuse or abuse of resources is not, most of the times, an important issue. But catching audiences’ attention is not the only hard thing environmental journalists have to face. Writing about the environment as a core issue for society sets numerous challenges for journalists. These are:-

  1. Lack of environmental and scientific training. Reporters without specialized training might ignore complicated environmental stories altogether or, if they attempt them, the results might be less than satisfactory for readers.
  2. Limited access to governmental data on environmental conservation.
  3. The existence of forest mafias threatens their professional activities as well as their private lives.
  4. Wildlife journalists have to balance the incongruity that comes as a produce of the short attention span that is affecting news consumers in a society that unfolds around consumerism combined with the fact that environmental stories are frequently complex and difficult to report.
  5. Citizens’ experiences of many environmental issues are mediated, in large part, by the interests of governmental agencies as well as the private sector (big corporations). These two spheres continually influence the media’s presentation of environmental issues putting at stake public perceptions.
  6. In recent years, it seems as though media interest in the environment has taken a backseat to other issues impacting the international scenario. Wildlife journalists have to deal with the priority of other subjects such as terrorism, poverty, economy, politics, and international relations.
  7. Journalists have to face the lack of training, resources or support from news editorials or sponsors.

The recognition of these challenges and a solution to them will impact the creation of a collective dialogue and deliberation on environmental issues that are of broad public concern.

Environmental journalism falls within the scope of environmental communication, and its roots can be traced to nature writing. One key controversy in environmental journalism is a continuing disagreement over how to distinguish it from its allied genres and disciplines.

The field of environmental journalism covers a wide variety of topics. According to ‘The Reporter’s Environmental Handbook’, environmental journalists perceive water concerns as the most important environmental issue, followed by atmospheric air pollution concerns, endocrine disruptors, and waste management issues. The journalists surveyed were more likely to prioritize specific, local environmental issues than global environmental concerns.

References

  • Ham, Sam. Environmental Interpretation: A Practical Guide for People with Big Ideas and Small Budgets.
  • West, Bernadette M., M. Jane Lewis, Michael R. Greenburg, David B. Sachsman, and Renée M. Rogers. The Reporter’s Environmental Handbook.

· Blum, Deborah, Robin Marantz Henig, and Mary Knudson. A Field Guide for Science Writers: The Official Guide of the National Association of Science Writers.

  • Chapman, Graham, Keval Kumar, Caroline Fraser, and Ivor Gaber. Environmentalism and the Mass Media..

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NANDINI CHAKRABORTY

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Source by Nandini chakraborty

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Become An Author – How Rich Authors Make Their Fortunes

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There are literally thousands of published authors. The difference between the rich ones and the broke ones is literally how they play the game. Here are three key factors that differentiate rich authors from the broke ones.

Rich authors make their fortune by using their book as a business card. Rich authors know that a book is only as successful as the number of people who know about it, have bought it, or have read it. The more people who know about your book, the more successful you will be and the better your sales will be. In fact, John Grisham sold the first print run of Time to Kill out of the back of his car. We are not asking you to sell your books out of the back of your car but carrying a copy with you wherever you go is a sure way to make a few sales and certainly have a few fun conversations. Trust me, no matter where you are the conversation can come up. In the grocery store, on an airplane, rock climbing…anywhere.

Rich authors make their fortunes by using their book to build a sales funnel. Rich authors know that their book is only the beginning of their success. Their book will generate several information products from reports and audio books to workshops, seminars, online courses and one on one coaching. The more products you can generate from your original book, the more money you’ll make.

Take a look at two very different examples. Harry Potter author JK Rowling not only sold the rights of her books to the movie studios, she has a theme park in the works, and tons of merchandise. She expanded her product line based on the original book.

Chicken Soup for the Soul folks not only have more books than you can count, they have greeting cards, calendars, made for TV movies, and pet food – yep, pet food. The direction your book can take, if you want to be a rich author, is entirely up to you. What products could you sell from the original creation of your book?

Rich authors use their book to create opportunities. Not only do rich authors use their book to create licensing and product opportunities and to build their wealth through awareness, they use their power as an author to create opportunities. Turn on your local news one morning and count how many authors are interviewed for their expertise on a subject matter. Not only do rich authors increase their media opportunities, they create their money making opportunities. Once you have a published book under your belt, you have notability and people will want to partner with you to promote, endorse, and even create new products. The opportunities never end.

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Source by Bob Burnham

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PDF converter, Writer, Maker

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PDF or portable document format is a kind of file structure and it is a very preferred version of document conversion . This file format is a creation of the very popular adobe systems it was created in the year 1993. It is a very accepted file format which is used to signify two dimensional files irrespective of the the system requirements

Any person can make softwares that can read or write pdf files without having to pay any subscription fee or royalty to inventor, adobe systems licenses the software creators for royalty free use in producing the applications related to pdf Specs. The pdf is a combination of three technologies.

For generating graphics and layout – a subset of the postscript page description programming language, a transcription to allow fonts to go with the documents, a storage system to link up elements and any associated content into a singular file!! And that is great.

In modern days we find the use for converting one documents that are mainly created by other applications like MS word, excel, etc to be changed into a pdf file. This assure that the actual work is not manipulated and hold up as it is. There are lots of applications that are gettable today on the net which help us to turn the files to PDF format. There are software’s accessible for use by membership fee or there are various applications which are free to use. The applications which are for free usage are many, though a few snaffled my eye, they are, Free PDF Maker, Free PDF Writer and Free PDF Creator.

So, let me speak about free PDF maker primarily, this software is one among the, widely accepted software’s accessible and that is extremely useful for the software producers to programmatically make adobe acrobat pdf files , the Free PDF Maker changes actually almost all file type like word documents, excel sheets, power point files, publisher files ,image files, etc, it also allows us to prepare a single pdf file from multiple post scripts. Which means one can bring multiple files to create one PDF file, What do you think!

Now lets talk about another great application “PDF creator” its free! which helps us mostly in stopping the pdfs from unacceptable ads which we see in them very commonly. It has a crabbed up interface and it is a printer driver too. Pdfs can be generated by simply dragging a document onto a freestanding pdf creator window. Nevertheless, this free pdf creator lacks encryption and password protection, and it was not completely stable during the testing of this software so users beware!!

The Free PDF Writer also helps us to convert our as always word documents, excel spreadsheets, PowerPoint files, etc into pdf file format. PDF Writer helps us to extract, split or reorder the various post scripts we gather into a single pdf into any order we need. We can also delete flatten or list pdfs using this application.

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The Importance of Copywriting in Advertising

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You may have heard the term “copywriter” at some point in your career, but you might not know exactly what that person does. Well, in this article you will find out exactly what a copywriter does and how he/she can benefit your business. Read on to find out more.

A copywriter is a words person. This is different than graphic design, where they are concerned with the layout and aesthetics of an advertisement or sales letter. Here, a copywriter is having a sales conversation with one person at a time, showing each prospect how the product in question will help him/her.

A copywriter essentially writes “copy,” which is all of the persuasive writing that helps that buyer make a decision whether or not a certain product is for them. It all starts with the headlines. Every time you walk by the magazine rack in line at the grocery store or newsstand, you are experiencing the power of the headline.

This is where the copywriter begins. He has to bring the reader out of an anti-advertising trance and focus that person’s attention on the product for just a second. Once that attention is focused, the copywriter uses other tools to pull the reader into the “body copy,” which is the meat of the sales letter or advertisement.

Contrary to popular belief, a copywriter can’t convince a person to buy something that they don’t want. The sales letter has to be put in front of a person that would have a want for the product that is being sold. You can’t sell tires to a person without a car and you can’t sell anything to a person that has no use for it.

Thus, you want to make sure that you have also “pre-qualified” the prospect. The pre-qualification process brings the reader in front of products that they have shown an interest in. You can do this through email lists, magazine subscriptions to certain types of people, even specific cable channels, where the listeners are all members of a certain demographic.

The copywriter is only responsible for about 30% of the sale. The rest has to do with the right product in front of the right audience. There is no magic bullet with copywriting, but their are fundamentals that all good copywriters need to know. Without those fundamentals, you can have the best product in front of the best audience, and the sales letter could actually turn people away.

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Source by Joshua Black

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Hiring a Ghostwriter or Developmental Editor for Your Nonfiction Book

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Do you want to hire a ghostwriter who can turn your story and the lessons you have learned into a book? If so, you need to know what a ghostwriter does, what a developmental editor does, and which would work better for you at this stage of your process when you are just beginning to conceptualize your book.

What a ghostwriter and developmental editor both do:

–Conceptualize your book based on conversations or what you have written so far.

–Guide you on whether or not to hire a ghostwriter or do the writing yourself, perhaps with some coaching.

–Charge money.

Let’s look at each of these from the perspective of a would-be author who has only written a few pages of her story and just begun to think about the lessons she has learned and how she wants her book to get into the hands of readers.

Conceptualizing your book.  Everybody has a story in them, but do they have a book in them? What is a book? A full-length book, from a publisher’s point of view, is between 50,000 and 100,000 words. Books are getting smaller than ever, and a self-help book, a book of life lessons, and a memoir is likely to be closer to 70,000 or 80,000 words than 100,000. A mini book you self-publish might be 10,000 to 30,000 words, or even shorter. If you write a very short book, you have to consider whether it will look like a book once it is bound into paperback form. You might want to create a mini book as a PDF or ebook only.

If you start writing even one chapter of your book, completing 6000 or so words, and you write a chapter outline that explains in a paragraph or so what is in each chapter, you will have a much easier time communication to a potential ghostwriter or developmental editor what your vision for your book is. You can also pay this professional to talk to you over the phone about what you need to do next to bring your book from a vision into a reality. However, until you have written something they can read, how are they supposed to know whether you need a ghostwriter or just a developmental editor who can perhaps coach you with the writing? Time is money! Convey your information and idea to a ghostwriter or developmental editor quickly, in writing, via email to get started.

Guiding you on who should do the writing. A ghostwriter will probably not write every single word of your book, just most of them! She might want to work from some drafts or essays you have written to get a sense of what your voice on the page should sound like. She will also want to interview you and get a sense of the rhythm of your speaking voice, the words you use, and your personality. You and your ghostwriter will work out the best way for you to communicate information to her and the best way to work together to get the book written in your voice.

If you hire a developmental editor, she will expect you to write the bulk of your book, with guidance from her on structure, voice, tone, word choice, and even grammar and punctuation. For example, as a developmental editor, I have guided authors on overuse of certain words and tone that feels wrong for the author’s brand and personality (for example, language that is too judgmental, with words like “should” and “must” instead of “you might” or “we all sometimes”). I have pointed out when language is vague and noted words that should be cut out (“in life” is almost never necessary). A line editor or copyeditor can make these changes in a later draft, but it is less expensive to make them yourself with gentle guidance from a developmental editor.

Charging money. The world is filled with interesting stories. Talented, highly skilled writers see stories everywhere. Many of them could write a fascinating story about what happened last Saturday when they were with friends! However, if a professional listens to your story, unpaid, and writes your story, unpaid, and writes your book, unpaid, that ghostwriter or developmental editor will have to live on air, dreams, and promises of getting paid “someday” from strangers! A professional ghostwriter or developmental editor gets paid, up front, to begin work, and gets paid for work that is done. She does not simply work on speculation of future earnings. What do professional ghostwriters charge? Prices vary, but generally, $35,000 and up depending on the scope of the work and their experience. What do professional developmental editors charge? Less, depending on the scope of the work and their experience.

How do you get started hiring a ghostwriter or a developmental editor to help you conceptualize your book and guide you about the writing? Convey what you are looking for, your budget, and what you have done already to conceptualize and write your book. You can do that by email to make it more convenient for the ghostwriter or developmental editor you would like to approach. After all, this professional probably hears, “I have a great story and want to write a book to help others!” nearly every day. Do some work conceptualizing and writing your book and a description of it, even if it’s just a few pages of a chapter and an overview of the book and a biography of yourself.

So, in some, before you call, before you email, stop, start thinking about what your book might look like, and then just write. Write!

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How to Create a Strong Profile (On Freelance Exchange Websites Like PeoplePerHour, Guru, Etc)

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Many freelance Web content writers are wonderfully talented but struggle to find a continuous stream of paid work. Often this can be because they market their skills in a haphazard way, without working to a strategy.

Establishing an online presence is an essential part of such a strategy. By positioning yourself online as a go-to Web content writer you’ll gradually forge a reputation as an expert in your field and get steady work as a result.

Uploading a profile (short biog) and portfolio (samples of your writing) onto freelance work exchange websites, such as PeoplePerHour.com, Guru, Elance and iFreelance, can be powerful additions to your online presence. Companies worldwide post paid writing jobs on these sites that writers can then make a bid for.

This article will explain how to create your profile: what to include, what to leave out, and how to set yourself apart – to increase your prospects of having paid writing projects ‘on tap’, all-year-round. Imagine that!

Preparing to Write Your Profile – Take a Step Back First

– Don’t just register with the site, log in and start typing up your profile and uploading your portfolio samples. Take some time to think it all through first.

– Grab a pad and pen, and brainstorm ideas. Mindmap it. Take as long as you need. Think about the services you offer, your strengths, what makes you different…

– To get ideas (but without copying) read other writers’ profiles. What do they say about their skills, experience, payment terms, etc? Read through half-a-dozen profiles and make rough notes. Not only will this give you ideas, it will also help you get more of a feel for the sites.

– Now start typing up a rough first draft of your profile in Microsoft Word. (Write two or three drafts and then print the document and let it ‘rest’ for a few days. Then read it again with a fresh eye and make any necessary edits)

Writing Your Profile – Techniques to Use

– Go for short sentences and a simple writing style. Remember, you’re selling writing, so the way your profile is written will be potential clients’ first impression of your writing standard and style. 

– Keep it honest. Don’t oversell or overclaim.

– Keep it positive. Don’t say what you can’t do. Focus only on what you can.

– Adopt a customer-focused mindset. Don’t ramble on and don’t just brag about what a great writer you are. Instead talk enthusiastically about what your writing can help clients achieve, how it could benefit them… think YOU YOU YOU.

– Set yourself apart somehow. There are thousands of writers worldwide. What makes you different? Is your writing witty? Are you cheaper than the rest? Are you vastly experienced? Are you a niche writer who specialises in writing about travel? Whatever separates you from the rest, focus on that and include it early on in your profile. You could even include it in your profile headline. You never know, if it’s there in big bold letters you might just snag the attention of a potential client who is looking for someone exactly like you.

More Tips and Tricks

– Choose an eye-catching image. Rather than just using a headshot, how about going for something more original instead? As a tip, think about using an image that corresponds with your USP. If you’re saying you deliver brilliant writing, FAST, how about using an image of a cheetah or an Olympic sprinter? You get the gist!

– List the main services you offer near the top of your profile. If a potential client reads your profile quickly, they will find the vital info quickly, and hopefully your skills will match their project. As you mention a skill, point the reader to a strong example of it in your portfolio on the site.

– Assume nothing. Don’t just put ‘SEO’, write it out in full (search engine optimisation), and explain briefly what it is. 

– List sectors and industries you have written for.

– State how many years of experience you have.

– Tell clients you can meet deadlines, and will give them a timeline.

– Include genuine testimonials (ones that state how your writing has actually benefited clients, rather than just saying how great the writing was you did for them).

– Explain how you would go about a project (research approach, briefing process, number of drafts…)

– Include your payment terms (ask for 50% of your fee upfront, perhaps?)

– BEWARE of including personal contact info as this could get you removed from the site.

– Offer an extra incentive: “I will write 10 articles or blog posts for the price of 9!” Or how about offering to proofread the client’s website for free (as a bonus freebie) once they’ve given you a paid writing job?

Finally…

– Overall, strive to make an emotional connection: Be positive, friendly, human and accessible. Project yourself not as a writing machine, but as a living and breathing person – someone others would want to know, to be involved with (on a business footing), both in the short and long-term. Taking this approach will give your profile a heart and soul and will give you an edge over other writers who simply craft their profile in the form of an anonymous (and forgettable) list. 

Good luck!

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Effective Journalism – Education For the 21st Century

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The most effective journalism is rooted in facts, connects with the public and educates without having any bias. By definition, it is the act of reporting news. A journalist seeks to spread knowledge, not opinions. This can be accomplished either through the written word, photography or broadcast journalism.

The emergence of new forms of media, such as online news sites and blogs has changed the face of communication and blurred the lines between reporting facts and storytelling. While reporting only the facts may seem a simple goal, many writers find it very difficult to withhold their personal feelings from their writing, and must nurture this skill.  

A good journalist finds a topic that is relevant, timely and of interest to their target audience. The next step in effective journalism is to gather facts and information on the topic, from reputable sources. These facts can come from research conducted via the internet or written publications, from interviewing subject matter experts or involved parties or a combination of many different sources.

Once the facts have been gathered, the journalist then needs to compile the information into an article, whose sole purpose is to communicate the information, not to express an opinion.   Journalism is a form of strategic communication that is designed simply to inform or educate, so the journalist is like a teacher. As a teacher, the journalist has a responsibility to deliver the facts to his or her students with the hope that those facts will provide a solid base upon which to build an opinion and allow them to make informed decisions in the future.

The journalist serves an important role in our society. With so many different media voices clamoring for our attention, the journalist stands apart as an unbiased source of information. Rather than wanting to have his or her own voice heard, the effective journalist wants only to have the story heard.  

The point of journalism is to inform the public of events that are happening around them. If you can shed light on a situation, bring attention to an issue or inform your reader of something relevant without trying to sway them to your opinion, then you are succeeding as a journalist. Effective journalism serves the greater good, in that it allows the general public to have access to information about events that are happening in the world, that they might not otherwise know about.

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Writing Grants – How Do Technical Writing Skills Affect Grant Funding?

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Writing grant proposals can be an intimidating process. Some people never undertake the challenge because they assume they need specialized technical skills in order to win grant funding. That assumption is false. Though grant writing can be a labor-intensive task, the most critical aspects of writing a winning proposal are not technical secrets available only to professionals. They are tools and techniques available to anyone willing and able to prepare the necessary groundwork, take advantage of available resources, and follow some basic but often neglected strategies for success.

Because technical writers work primarily in information technology-related industries, they need specialized capabilities and knowledge which may be beyond the skill set of the typical grant writer. However, good technical writers are also experts in less technical areas critical to those pursuing grants. Developing those common areas is something you can learn — that’s the “science.” By also honing your skills in areas specific to the “art” of grant writing, you can greatly increase your odds of winning a grant.

Common Areas (The Science):

  • Technical writers and grant writers must thoroughly understand the purpose of their document.
  • Both must understand that they are communicating to a specific audience for a specific purpose.
  • They must communicate information in a clear, concise way that can be easily understood. Good grammar, correct spelling and organization are critical in both cases.
  • Their writing must be “presentational” – i.e., they should use appropriate headings, bullets and layouts that make their documents easy to read.

Grant-Specific Areas (The Art)

  • In addition to understanding the purpose of your document, as a grant writer you must also understand and convey a compelling sense of purpose for your organization. The most successful grant seekers are “purpose driven” and clearly communicate that in their writing. Be sure you are clear about the problem you are trying to solve.
  • The grant writer must know far more about the audience, or grant maker. Beyond knowing who the audience is, you must be very aware of what is important to that audience, what drives them. Grants are offered for very specific purposes; the needs you are addressing must be important to the grant maker.
  • While the technical writer follows basic rules for organizing data, the grant writer must absolutely conform to the grant maker’s specifications. There are no exceptions to this rule. Even if you think the grant maker’s guidelines are nonsensical and irrelevant, those are the guidelines you must follow if you wish to be considered.
  • Be clear about what you are trying to achieve and specific about how you will measure success. Most importantly, communicate how your proposed plans and programs will transform lives. You are asking a grant maker to give you money; be sure your reader can see the impact that decision will have.

In summary, some technical writing skills can help you write a stronger grant proposal. Learning the skills specific to grant-writing, however, will have a major impact on your success. We have touched on major areas here; many free resources are available to give you more insight and help you obtain grant funding.

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Source by N. S. Jenks

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The One-Sentence Paragraph

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Paragraphs can be written in many ways. In nonfiction documents, for example, a paragraph may first establish context for an idea, provide supporting information, and then conclude with an impact or action statement that leads to the next idea. In fiction or narrative documents, a paragraph may show a single action or provide a character’s immediate response to an experience. Some writers use long paragraphs to fully explore an idea, while others may prefer short, terse paragraphs.

In all cases, however, the purpose of a paragraph is to present one idea to the reader. The complexity of the idea and the reader’s need for explanation determine the length of the paragraph. A careful writer will balance the reader’s needs with his or her style preferences. This brings us to a question I have been asked occasionally. How many sentences should be in a paragraph? The answer I give is based on the “one idea per paragraph” concept: at least one.

If the preceding paragraphs have provided sufficient information for the reader to understand the idea, and if the connections between the ideas are clear, and if the value and implications of the idea will be obvious to the reader, one sentence may be sufficient.

Unlike paragraphs with multiple sentences, a one-sentence paragraph places heavy emphasis on the idea. It is a high-impact tool for telling the reader, “This is very important.” Very few ideas require this level of emphasis. Used sparingly, one-sentence paragraphs can be very effective for pointing out critical ideas or keeping the reader mentally focused on the content.

On the other hand, a document with too many one-sentence paragraphs loses this effect. The writer who uses too many, or uses them too close together, is telling the reader that many of the ideas are very important. As a result, he or she loses the ability to point out specific ideas as being the most important. This is similar to always shouting. If you shout everything you say, no single shouted idea has more emphasis than any other.

Another problem with documents that contain too many one-sentence paragraphs is that they are unpleasant to read. Each one-sentence paragraph creates an emotional impact. The reader will need time to recover, meaning the reader is no longer considering new information as it relates to the high-impact statement. If the effect of the previous emotional impact has not yet “worn off,” adding another impact places emotional stress on the reader’s subconscious. Eventually, the reader will become mentally fatigued, and the entire document will lose value.

In summary, here are three guidelines for using one-sentence paragraphs effectively.

  1. Use them only for stand-alone ideas that do not need explanation.
  2. Use them when you want to create heavy emphasis for an idea.
  3. Use them infrequently.

One last note:
This does not apply to journalistic writing. One-sentence paragraphs are a common style for journalistic writing, especially in print journalism. For all other types of writing, however, these guidelines apply.

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Source by David Bowman

Immobilienmakler Heidelberg

Makler Heidelberg

Immobilienmakler Heidelberg
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
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