Professional Writer’s Website – What Should be Included?

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Writers have a powerful tool to help them tell the world about their craft, and to convince editors and prospective clients of their professionalism. By having their own websites, writers are able to really showcase their skills.

Many website owners struggle to keep the content on their websites fresh and interesting – they are more focused on making money and creating new products. So they instead turn to writers who will provide them with quality and topical content.

By simple virtue of the fact that they are internet-focused, they will use the internet as their first choice in searching for providers i.e. who know enough about the internet and its power to have a website of their own.

Your writer’s website will identify who you are – and it is no place for modesty. Detailing your successes, your writing specialties, your genre or style of writing, and some point of difference that will make visitors want to contact you.

Here are some “essentials” to include in your website:

-    Personality

Don’t be afraid to let your personality show on your website. Your writing will usually do this for you, but sharing a little bit of your personality will (hopefully) keep the visitor interested enough to continue reading.

-    About you

Where this section appears will depend on what you have decided is the focus of your site. This could be your latest project, if you are promoting a saleable product, or it could be your writing services.

It may be a secondary “About Me” page, or you may decide it is best as the Home Page.

It really doesn’t matter as long as it is there somewhere – visitors will want to ‘connect’ with you. Including a photo of yourself will only help your cause, it will make you ‘real’. If you can add a little humor – great!

-    Contact Details

You must tell readers how they can contact you, and a dedicated Contacts page is the ideal way to do so.

I wouldn’t recommend putting your phone number on the world wide web, and even putting your email address is best avoided. You can use a form builder to add a form to fill in for queries, with a “send” button. In this way your email address is protected from being grabbed by spammers (who will send you hundreds of spam emails until you change your address).

If you have a PO Box, then include this as well.

-    Media Page

If you are marketing a product, e.g. a hard copy book or e-book, a media page that contains a short biography and press release about the book, and contact email, will make it easy for the media to find this vital information, enabling them to spread the word about you and your product.

-    Writing Samples

Include sample chapters, a table of contents or excerpts of your articles. An editor or future employer will look for these before making contact with you. There are different ways to display these on your website: as text on your site, as downloadable PDF or Microsoft Word files, as links to online articles or even as password-protected documents so only the people you choose get a peek. Avoid having too many links to outside sites, as the links may change – and it takes the reader away from YOUR site!

-    Testimonials

Word of mouth is still the best recommendation for just about any product or service. Testimonials can give you more credibility than you could otherwise provide on your website. That’s because other people can say things about you or your product, that would seem boastful if you said them about yourself.

In order to obtain testimonials, it is usually necessary to provide free copies of the product, and ask for a review. Find some forums that focus on the topic you have in mind, and become an active member. Before long the key members of the forum will be obvious, and you can ask them to review your product. Such testimonials can then be added to your website.

-    Shopping Cart

If you’re selling a product from your website, be sure to have a way people can snap it up right then and there, whether it’s through a form on your site or a link to your book’s page on Amazon.com.

The best thing is that with the website building software available nowadays, there are some stand-outs as far as user-friendliness goes. Even novices find the new generation website building software easy to master, and the ready-to-use templates that are included for free make it a very attractive product for writers. It allows you to concentrate on the writing rather than the technology!

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Source by Kerry Finch

How to Write an Informative Article

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1) What to write? What is new?

The term “new” is seemingly easy to define. This is all happening again around us: current events, issues of time, new projects or initiatives. But a newspaper does not publish only the news of the day. It also publishes further analysis, opinions and articles of human interest.

Recognize what will be good news may be more difficult.

The journalist must choose between the flow of information and events that reach him from his community and throughout the world. His usual criteria are: size, ability to move, timeliness and interest. Note that these factors are not necessarily all present simultaneously in each article!

2) “Hard news” or “soft news”? Articles or reports of substance?

Sections of “hard news” (roughly 600 words) are the record of events or incidents lately. They constitute the bulk of the new one from a regular day.

The beginning (first paragraph) summarizes the facts. What happened? Where? When? Who / By whom? Why? This summary should be very short. The rest of the text is there to give details.

Writing must be clear and concise. Above all, it should give readers the information they need. If the federal government yesterday announced a new program of major importance for young people is a good news story for today.

Sections of “soft news” (roughly 600 words) are common characteristic of not being connected to the news immediately. They may be portraits of individuals, profiles of organizations or programs. The primer here may be more literary.

The depth stories (roughly 1500 words) take step back to the new one. They explore a question. Even if they are more distant from the immediate present, they are as important journalism. They can be a good way to explore issues too complex for the telegraphic style of a new topical. Example: a report on homeless youth. A longer text will reflect the complexity of their individual stories.

The depth stories are at the heart of journalism. A good story to give life back to your community, their struggles, their victories and their defeats. A background report chooses an angle (eg black youth back to church) and explored by interviewing the people involved and drawing conclusions from their statements. The author addresses the question of the important time and tells the reader through the comments of people involved.

Recommendation: Do not forget to “balance” your text. Present different views of people on an issue and let the reader choose who to believe. Your personal opinion should not appear. These are quotes from people interviewed who build the report. You are the narrator.

The editorial: An editorial expresses an opinion. The editorial page of a newspaper allows authors to express their own views. All editorials are personal, but they must be of interest to the reader.

3) How to structure your text

News articles ( “hard news” or “soft news”) and depth stories all have the same basic structure: an introduction, then the body text.

Introduction

The first or first two paragraphs are among the essential elements of a new text. Journalists call it the beginning (or “lead”). Its function is to summarize the content when it comes to news stories, to hook the reader, when it comes to general news.

In the “hard news”, summarizes the primer that follows and answer the best 5 questions traditional journalism (who, what, where, when and why). (Example: “Young homeless expressed on Sherbrooke Street in Montreal, Wednesday afternoon, claiming the mayor emergency housing during the winter.” Can you identify the 5 basic questions in this primer?)

In the “soft news”, the theme is presented in a less direct and more literary. The author tries to catch the reader’s attention as would a novelist. (Example: “There are four years, Simon was sleeping in the streets or under bridges?” Once the reader hooked, the journalist respond to 5 questions in the text, but not necessarily at the very beginning.)

Body text

It incorporates the views of those interviewed, some facts and your own narration that structures the text. Beware though, you have no right to “editorialisation, that is to say to express your own views in any way whatsoever in this type of article.

Remember:

The role of a journalist is to discover and report the different views of people involved in a given situation. Their comments should represent the bulk of the text. The narrative helps to weave it all into a coherent whole. Recommendation: Do not treating one topic per article. There may be a variety of details, but all must be related to the original idea. (Example: if you want to deal with relationships of young blacks with the police, you SHOULD NOT get lost in the biography of a young in particular.)

As journalists, you are the eyes and ears of the reader. The visual details are important to give life to the text (for this, the interviews in person are always preferable to telephone interviews). You must also “feel” about you, that is to say, develop an understanding of the emotional context of the issue involved and the views expressed by those involved.

Agree? Here are two examples that summarize each case essentially to cover.

Young people come together to form an organization. You must say why they do it and what changes they are trying to promote in society. You must also specify who they are and what strategies they plan to use.

An artist is exhibited for the first time. Why? That thinks it’s art? His creative process is it rational or emotional? What works like his?

4) Some other tips

How to find ideas:

* Keep your ears and eyes open, listen to what your friends are talking about.

* Read everything that comes to hand, find ideas in other newspapers and magazines.

* Discover the views of young people in a matter of time.

* Work on a subject that interests you and you would like to learn more.

* Talk to people involved in a particular area to see what they attach importance.

How to search for information

* Find up articles on the subject.

* Tell your friends and associates.

* Contact associations and organizations specialized in the field or interested in the issue.

* Get a list of people to interview, cover both sides of the story by interviewing people who have different viewpoints on the issue.

* Find government statistics and study of old reports and press releases on the subject.

Do’s and Don’ts in an Interview

* Always be polite.

* Explain the basic rules of interviewing people who know how the media. In other words, tell them that everything they say can and will be published. What if they want one or more parts of their statements are not published, they must absolutely you specify.

* Save the interview (for a proof if challenged).

* Build a relationship of trust with the interviewee.

* Start with easy questions, keep the most difficult for last.

* Pay attention to body language of the interviewee, if a question is on the defensive, leave to return later.

* Never be aggressive.

* Keep control of the interview does not allow the interviewee to get lost in long speeches or out of the topic.

* Do not, on the other hand, your preconceptions about what it should say color the interview. Always remember that the interviewee knows more than you on the issue.

Organizing Information

* Gather your notes, interviews and searches in a single folder.

* Read them.

* Look for the common theme that emerges.

* Select quotes and interesting data.

* Expand the focus of your article.

* Summarize this axis in two or three sentences.

Writing and editing

* Remember that your role is to tell, to shape a story.

* Do not be afraid to rewrite and correct.

* Write as clearly and concisely as possible.

* Adopt a direct style.

* Tell a good story.

* Give the reader what you think he wants to know.

* Ask yourself what is the specific topic of your article.

* Read the article aloud, listen carefully to you.

* Look for the common theme that emerges.

* Select quotes and interesting data.

* Expand the focus of your article.

* Summarize this axis in two or three sentences.

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Source by Nicole Desgagne

Hiring an Ebook Ghostwriter to Promote Business

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Why Hire an eBook Ghostwriter?

eBooks are the way to promote your business while bringing information to your end users. eBooks are also a great marketing tool to help bring traffic to your site. It also offers an incentive for leads to submit their information to receive your eBook (usually free in exchange for an email). This translates to money for leads generation businesses, and it brings more viably potential customers to your site since they are legitimately interested in your business industry.

eBook writers come in a variety of literary flavors. Just like any other author, eBook ghostwriters have a certain niche where they specialize, while others are research experts who can study a subject and write a manuscript that is catered to your business. Some eBook ghostwriters are more creative, and they are great for children’s books or manuscripts that require more of a creative twist.

Hiring an eBook ghostwriter is a perfect way to enhance your ability to create the perfect eBook for your business. It’s important to hire a talented eBook ghostwriter or you might find yourself with an entire manuscript that is poorly written.

How Much Does an eBook Ghostwriter Cost?

It depends on what you want in you eBook. EBook ghostwriters generally work for about $10 a page at minimum. Cheaper places are likely outsourcing their work, therefore you are not receiving the high quality you get from a formal eBook ghostwriter. In the writing world, it’s true that you get what you pay for. You don’t necessarily need to buy an eBook at an exorbitant price, but a reasonably priced eBook ghostwriter gets you what you want at the quality you deserve.

How Do I Find an eBook Ghostwriter?

A good example of a reputable eBook ghostwriter can be found on this web site. eBook ghostwriters are usually freelance writers who have either published print work or they have ghostwritten eBooks for other clients. Finding the right eBook ghostwriter depends on the subject matter. Some eBook ghostwriters have a higher knowledge of finances while other eBook ghostwriters are legal experts. Creative eBook ghostwriters are also proficient in writing small children’s stories or eBooks that focus on inspiring readers. The best thing to do is to contact the eBook ghostwriter and ask for their rates, background, or portfolio information.

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Source by Jennifer Marsh

The Essence of Technical Writing

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The Gist of Technical Writing

Technical writing, though may seem to be complex outwardly, is not that much complicated when approached in a pragmatic and systematic way. To make it simple, technical writing is just the process of peeling the outer chunky cover of the complexity of the entailed subject and showing the common reader the right way to feel the inner softness at ease.

The Objective of Technical Writing

Technical Writing is the process of taking away the toughness of the subject and making it simple and straightforward so that even ordinary readers who do not possess the grasp of the subject can easily digest the topic. A technical writer must be capable to assimilate the subject technical communication in its entirety and must be competent enough to translate the same into a commonly used language avoiding all of the included technical jargon.

Though the subjects can vary, an expert technical writer will have to be skillful in providing the readers practical and precise content regarding the discussed subject in an ordinary language. The topic may be based on issues such as computer snags, recently launched innovative apps, description of a consumer gadget, mobile phones, computer tablets, medical items, or many other such things that are par for the course of modern living. A talented technical writer will delve deep into the subject and will gather all the relevant practical points and then will pass them to the readers without losing the grip of the subject, but, in a simple language. There lies the real significance of a technical writer.

Give Valuable Information to Readers

One of the main points that all technical writers will have to take care is to include valuable information that will be useful to the readers rather than detailing the apparent technical data. Readers will be more interested in knowing what the item concerned will impart them, rather than the physical or technical specifications. That does not mean that the writer must completely avoid such technical details; the only thing that he or she must ensure that the detailing must be customer-oriented.

One Basic Tip

To become a good writer, one should become a good reader and when the topic comes to technical writing, the writer must be clued-up on the latest technological advancements. The writer must absorb the scientific advancements as and when it comes to pass, and in our time the best bet for it is to rely on the effectiveness of the various internet platforms. In short, all technical writers must comprehend and assimilate the subject concerned fully before trying to pass on to the readers.

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Source by Kaliyath Achutha Kumar

Gonzo Journalists

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Perhaps the most famous Gonzo journalist of all time is the late Hunter S. Thompson. Thompson is often credited as being the inventor of Gonzo journalism. So what is Gonzo journalism and what does a Gonzo journalist do?

Side note: In reference to the late Hunter S. Thompson, all journalists in this article will be referred to as “he” “him” or “the journalist.” In fact, the word “Gonzo” was first used to describe the writing style that Hunter S. Thompson used in his writing.

Gonzo journalism is a journalism style in which the journalist tells the story from the first person. The story usually takes on the form of a first person narrative in which the journalist will mix factual information with fictional elements to emphasize the various points that he wants to make. This work is often much less polished than what you would read in one of the glossier news magazines or see on television. This is because this style of journalism rewards a style of writing over the accuracy of the piece itself.

Gonzo journalists are known to rely on a “regular” voice in their writing. This voice will often use sarcasm, exaggeration, humor and even profanity to get a point across and is more likely to use slang or current colloquialisms than he is to resort to the more formal style that other journalists use. For a Gonzo journalist, getting the reader to feel like a part of the story is more important than the simple transfer of facts from the page to the brain. Many journalistic experts consider this form of journalism a type of editorial piece.

Gonzo journalism is also a name of the type of writing done by a journalist who finds himself not able to remain subjective or out of the story. One of the most common examples of this is storm chasing in which the journalist is immersed in the storm while writing or filming the story.

The first Gonzo journalist, as already mentioned was Hunter S. Thompson and the term was first used to describe his article “The Kentucky Derby is Decadent and Depraved” which was run in Scanlan’s Monthly’s June 1970 issue. One of the many meanings of the word “gonzo” is South Boston Irish slang for the last guy who is still standing after drinking all night long with his buddies. This could certainly be used to describe Thompson who wasn’t afraid to partake of any substance at a party. He also did not believe in remaining objective when telling a story and felt that the best stories were written from a first person experience of the situation.

Tom Wolfe is another famous Gonzo Journalist along side George Plimpton and Lester Bangs, all supporters of a “New Journalism” movement. Tucker Max, the author of Fratire is another Gonzo journalist and Alan Cabal, the writer of CounterPunch magazine also embraces this journalist style.

Since the style was embraced by Hunter S. Thompson, many otherwise stuffy and formal news organizations can be seen embracing a less formal and more first person approach to journalism.

For more information on journalism, visit http://www.journalistsmicroblog.com and http://www.journalistmicroblog.com.

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Source by John Parks

Free And Fair Trade With Mexico – Why NAFTA Is In Need Of An Upgrade

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There is a lot of criticism on the left-side of the political spectrum over President Donald Trump’s ascertain that NAFTA needs to be re-negotiated with Mexico, and don’t think that Canada isn’t also a little concerned about this, even if Canada isn’t the target of the re-negotiation, they are part of NAFTA too you know. It seems Mexico is pretty concerned that NAFTA is in danger, and foreign direct investment into Mexico looks as if it has dropped off a cliff since Trump was elected.

Why is a Think Tank Founder like me for a rethinking and re-negotiation of NAFTA you ask? Simple, because we need “Free and Fair” trade, we don’t have that now. When I ship equipment to Mexico it is heavily taxed as imports. China charges huge amounts to our imports, we don’t reciprocate. Free and Fair is a smart negotiation rule to have in trade deals. Likewise, Trump wants to lower corporate taxes, lowering corporate taxes will help corporations spend some of that money they are sitting on, invest it here, repatriate monies back to the USA. Trump’s team is also for ditching political correctness and over regulation which will help small businesses – especially if that catches on locally to smaller city, county, state government agencies. America needs a reality check. We cannot turn our nation into a La La Land University – look what’s happening in that bubble of nonsense. 40% of the 1.3 Trillion college loan debt is in default – it’s going to be a huge crisis. Our professor here on the dialogue surely sees it coming – something has to be done, this crisis could define Trump’s Administration along with the implosion of ObamaCare, ISIS crisis, EU financial collapse – lots.

I still don’t understand why Mexico charges me 40% import tax and I buy so many of their products, like Tomatoes for instance, grown in fields where workers defecate in the fields, and farmers don’t follow our rules, they sell them into our markets at a huge advantage of labor, regs, put our farmers in CA out of business, all so Warren Buffett can get a huge boost in the stock of Heinz Corp. and John Kerry can reap huge wealth, a day after he signs up for Secretary of State, and puts his financial dealings into Trust. Both sides do such things, it sickens me.

Our Commerce Department works for large corporations and against little businesses, most of our regulatory bodies do, it costs jobs and puts smaller firms out of business. I think the system is false, wrong, and Hillary Clinton would have been more of the same, same College Tuition policies, healthcare policies, politically correct policies, lastly, I just got tired of being called a racist. So now, it’s our turn to fix things. Think on this.

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Source by Lance Winslow

Writing the Psychopath

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If you want to create a story that chills and thrills, there is no better way than having a psychopath as a character. Unpredictable, impulsive, self-serving and vicious, using the psychopath in fiction will engage your readers and leave them with a memorable impression of your work. Many of the plot kernels in this story generator involve exploitation and misery, so a psychopathic character can easily be worked into a tale. This article looks at the considerations involved in writing the psychopath.

What is a psychopath?

A psychopath is someone who suffers from a severe mental illness known as Antisocial Personality Disorder. The major characteristics of this illness are: an inability to form normal human attachments, making the psychopath someone who cannot be a true friend or a lover; and an abnormal lack of empathy. What makes the psychopath a terrifying character is that they are often able to mask these flaws so as to appear normal and even charming, until, of course, their true nature is revealed in horrifying fashion. Psychopaths derive pleasure from antisocial behaviour and are usually unable to feel guilt, shame or remorse.

What causes a psychopath?

Psychopathy is likely caused by a combination of social and genetic forces. It is possible that psychopathy is mostly genetic in origin but that its expression depends on social factors. For example, a psychopath raised in a loving home might become an exploitative businessman, a womaniser or a politician. A childhood history characterised by abuse and neglect is more likely to lead to the violent psychopath found in most popular culture. It is also possible that psychopathy is entirely social, and this possibility makes for more interesting fiction. If a child is frequently abused, they can draw the conclusion that the world is a nasty and cruel place and that one must be callous in order to survive in it. This allows the writer of the psychopath to delve deep into their character’s past and create a rounded and believable person.

How to portray a psychopath in fiction

Depiction of a psychopath in fiction depends on whether you are trying to write realistically or not. Most psychopaths do not roam the neighbourhood hacking up people with an axe, because most psychopaths are intelligent enough to know what’s to their benefit and what isn’t (in fact, they’re excellent at this because it’s all they care about). True psychological horror can be evoked from the degree to which a psychopath will subtly manipulate their victims to their own ends.

The first person is probably best avoided when writing about such a character, unless you’re writing from the perspective of one of their victims, but even then you run the risk of sounding like a true-life story in a women’s magazine. Third person is better, as this affords you opportunity to slowly drip-feed a victim’s awareness of their situation to the reader through a limited point of view. Using the third person allows you to portray how a person might be sucked into the psychopath’s web of glib lies and superficial charm, and then slowly realise that they’re trapped in a game where the psychopath wins by making them suffer.

As conflict is the heart of dramatic fiction, having a psychopathic character is an easy way to create a compelling tale. Whether you want to write mindless splatterpunk or a darkly psychological story, the psychopath affords you plenty of opportunity to write a page-turner.

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Source by Vince McLeod

Top 24 Things Every Junior Copywriter Should Know

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Ideas

An ad is more than just a visual or headline. There has to be a concept behind it. Know how to tell the difference between what is an idea and what isn’t.

Actions

Call to action: What do you want them to do? You need to expect some kind of outcome from your advertising. What do you want to happen, aside from immediate and colossal sales? How are you going to do it? Know all possibilities.

Agencies

You should know how an agency is run. The positions, titles, and responsibilities of each department. Not all agencies are the same either. Research and discover which one is suitable for you.

Body copy

Some ads just work better with copy. Like difficult, complicated, or controversial subjects. Or when you need to differentiate products. If you want to change someone’s mind or have him or her do something difficult, a catchy slogan is not enough. When writing copy, what you say is more important than how you write it. Style can follow later on.

Campaigns

A campaign is a series of ads that work individually and cumulatively to communicate the advertiser’s message to the target audience. Campaigns from a clients point of view is a more effective, profitable, and longer lasting for their brand. Find out what elements are included in a campaign.

Concepting

Concepting is the creative process when developing a big idea. For example, for a print concept you have to figure out what is the one thing you want to say about the product and how you’re going to show it. Learn tips, techniques and universal methodologies to help you concept.

Critiques

Should be short, constructive and to the point. Phrases should be like :

  • I don’t get it
  • been done before
  • sounds like advertising
  • boring
  • too cute
  • ridiculous
  • sounds like bullshit
  • good

Do’s and Don’ts

Advertising-ese, Laundry lists, Bad taste, Poor grammar, Deadwood, Wimpy words, and Generic benefits are just a few of the many things you must stay away from. Avoiding these common traps will make your ads tighter.

Execution

Demonstrate the product in use. Show the product itself. Present a close-up of some critical part of the product. Emphasize not the product but a person connected to it. Go a step further and show the lifestyle the product helps create. Ridicule the product. Make fun of the audience. Make old ads new. Find an old form and breathe a new sensibility into it. There are so many ways to present your message. Do the opposite, don’t look anything like an ad. Despite intentions, traditional ads scream, “I’m an ad!” Just do something else instead. The majority of people hate ads. Learn how to make them appreciate it.

Headlines

Before you’re satisfied with one headline, run it past this check list. Should cover at least some of these guide lines.

o Let your headline sit for a while. Do you still love it a day later? Or are you embarrassed to repeat it out loud to somebody?

o Does your headline/ visual make sense or is it completely irrelevant?

o Can you omit anything to make it stronger?

o Try not to use puns unless it serves a purpose.

o Can you do the “billboard test” and still have a concept that makes sense?

o Does your headline appeal to the reader’s self-interest?

o Does your headline attract readers into the body copy?

o Is this the best you can do? Can you do a list of great headlines? Think campaigns.

Humor

Finding out human truths will make your ad all the better. What do people say to themselves and each other about your client’s product category or brand? What do people all notice but never speak on? What has your own inner speech been saying to you?

Images

Don’t decorate an ad to death. The strongest ideas are the simplest. Art directing is equally as important when crafting an ad. Find the best way to show your idea. Don’t limit your self or give excuses that Google or gettyimages didn’t have the picture you were looking for and “this is all you had to work with”. Be resourceful.

Inspiration

Start a visual scrap book. Sketch, doodle, include jotting down anything that makes you laugh. Ways and actions people respond to things…

Interviews

Be prepared to correctly respond when the recruiting director says “So…tell me about yourself.” , “How much do you want to get paid?” , or “What are your weaknesses?”

Layouts

Here are some of many guidelines you should review:

o Did you consider alternatives? (You can never have too many thumbnails.)

o Did you consider the Four Principles of Design?

o Did you use white space effectively?

o Does your layout have a pleasing and logical visual flow?

o Did you choose display type that matches the tone of the ad?

o Is the body copy inviting to read-the right size and proportion?

o Did you honor the margins-allow enough space around critical elements?

o Did you keep it simple? (Less is more.)

Networking

Online resumes rarely get read. You should spend 70% of your time talking on the phone and networking through people you know. Why do all the grunt work yourself? Talk to people. Ask for informational interviews. Come armed with questions and follow up questions:

o How did you become interested in the field?

o How did you get your job here?

o What skills do you find yourself using consistently?

o What type of background do you think is important for this field?

o What technology skills are critical for new employees?

o How has the industry changed over the last ten years?

o What do you like about this job?

o What is the most difficult thing about this industry?

o What attracted you to the industry?

o What makes someone successful here?

o Where do you see the industry going in the next five years?

o What are the key business issues your company is facing?

o How do you differentiate your business from that of your competitors?

Positioning

Where a brand stands compared to its competitors in the consumers mind. Before you develop the position of your client’s product, you have to ask:

o What is the current position?

o What is the competitor’s position?

o Where do you want to be?

o How are you going to get there?

Process

Getting the facts. Brainstorming with a purpose. Finding the reference/visuals. Drawing a writer’s rough. Working with the art director and the rest of the team. Preselling the creative director and account executive. Selling the client. Great execution. Maintaining continuity. Discovering what worked and why. Know these steps in detail.

Taglines

If they’re done right, taglines can be the most important element of a campaign…

Typefaces

Like many of the design choices you’ll make, your choice of type and color goes a long way toward enhancing awareness and building strategic comprehension. You must have a reason for the typeface you chose. Typography has its own language. Know typefaces and understand them.

Biographies

Know some of the ad greats. At least know who Ogilvy is.

Books

“Hey Whipple Squeeze This” is a mandatory read for anyone getting into this field. Start a library of ad books. Discover other titles that are very interesting and insightful.

Guerilla Ad’s

You’re not just staging a stunt, you’re communicating a brand truth. Stay on strategy. What does your client’s brand need to do or say, and is this a good way to get it done? Know about what benefits and risks you should consider when placing ads in advertising free zones.

Public Speaking

In selling your ideas, you’re also selling yourself. Your insight of the target audience will drive your presentation. It’s very simple-who are you talking to/what will you tell them/how will you deliver the message/how do you know it will work? Don’t memorize. Know your material and speak from the heart, not from memory.

Good Luck!

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Source by Sergio Fermin

How Do Ghostwriters Earn Money?

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A writer who is paid to write articles, books, reports,stories,website material or other content which is officially credited to another person is called a ghostwriter. Political leaders, celebrities, website owners, and executives often hire ghostwriters to draft or edit their written material.

In music, ghostwriters are used in classical music, film score composition, and popular music such as top 40, country, and hip-hop. Sometimes the author acknowledges the writing services of the ghostwriters.

How Does Ghostwriting Work?

The division of work between the ghostwriter and the credited author varies a great deal. In some cases, the ghostwriter is hired to polish and edit a rough draft or a mostly completed manuscript. In this case, the outline, ideas and much of the language in the finished book or article are those of the credited author.

In other cases, a ghostwriter does most of the writing, using concepts and stories provided by the credited author. In this case, a ghostwriter will do extensive research on the credited author or their subject area of expertise. Seldom does a ghostwriter compile a complete proejct with no input at all from the credited author; at a minimum, the credited author usually jots down a basic framework of ideas at the outset or provides comments on the ghostwriter’s final draft.

For an autobiography, a ghostwriter will interview the credited author, their colleagues, and family members, and find interviews, articles, and video footage about the credited author or their work. For other types of nonfiction books or articles, a ghostwriter will interview the credited author and review previous speeches, articles, and interviews with the credited author, to assimilate his or her arguments and points of view.

Ghostwriters are hired for numerous reasons. As is often the case, public figures and celebrities cannot possibly have the time or writing skills to write a “how to” book or autobiography. Even if a celebrity or public figure has the writing skills to pen a short article, they may not know how to structure and edit a several-hundred page book so that it is captivating and well-paced. In other cases, publishers use ghostwriters to increase the number of books that can be published each year under the name of well-known, highly marketable authors.

Payment and Credit for Ghostwriters

Ghostwriters will often spend from several months to a full year researching, writing, and editing nonfiction works for a client, and they are paid either per page, with a flat fee, or a percentage of the royalties of the sales, or some combination thereof. Ghostwriters can charge anything from 10 cents to $4 per word – often more – depending on the writer’s reputation and skills, and the detail required of the article.

Sometimes the ghostwriter will receive partial credit on a book, signified by the phrase “with…” or “as told to…” on the cover. Credit for the ghostwriter may also be provided as a “thanks” in a foreword or introduction. Sometimes the ghostwriter of nonfiction books will be credited as a “research assistant” or “contributor”. In other cases, the ghostwriter receives no official credit for writing a book or article; in cases where the credited author or the publisher or both wish to conceal the ghostwriter’s role, the ghostwriter may be asked to sign a nondisclosure contract that forbids him or her from revealing his or her ghostwriting role.

Types of Ghostwriting

Whatever the genre of writing being published, there is the opportunity for the work to be ghostwritten. These include:

* Non-Fiction

* Fiction

* Political

* Medical

* Blogs

* Academic

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Source by Kerry Finch

Get Paid to Write Articles Online – Finding Buyers of Articles

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Even if you don’t consider yourself a professional writer, you can get paid to write articles online. There are many opportunities to sell your articles online for use on websites or in email newsletters. It isn’t hard to get paid to write articles online if you know where to look. The three best places to find article writing work on the internet are sites that pay for articles, freelance websites, and forums where website owners browse.

Sites that Pay for Articles

Many people who want to get paid to write articles will naturally start with sites that pay for articles. On these websites, you can choose what you write about so it’s a great way to get started. It isn’t, however, a great way to get rich.

Not all articles are worth the same. You might get a small payment upfront, get paid by views to your article, or you might wait until someone buys the articles you have listed on the site. Three companies you can start with are Associated Content, Helium, and Constant Content. If you want to hone your writing skills and make some extra cash, these companies are a great place to start.

Freelancing Sites

Freelancing sites are for people who want a part-time or full-time career writing articles. On many freelancing sites you need to pay upfront before you can get any work. You are not being hired by the website, but by publishers that need content written for them.

After you become a member of a freelance writing site, you look at the various projects that are posted. When you see one that you are interested in, you will bid on it. You write what your rate is (unless that is specified by the publisher) and provide samples of your work. Some of the most popular freelancing sites are Guru, Elance, and RentACoder.

Website Owner Forums

One of the best ways to get paid to write articles is to go straight to the people who need the writing done. You can build relationships with website owners and work directly with them without having to pay a cut to the middle man.

When you do this, you’ll need to have a portfolio with a few different kinds of articles in them. You’ll have to decide what your rate is and how much work you can handle. It’s easy to become overwhelmed if you take more work than you can comfortably write. To avoid risk, charge a percentage of your fee upfront.

The easiest way to find website owners is to go where they go. Do a search for forums for website owners and internet marketers. Many of these message boards allow you to post a link in your signature file, so make a nice site with your rates and writing samples. Eventually, you’ll find people who need regular content and if you provide good value, they’ll be happy to recommend you as well.

Whether you want to earn some extra cash or want to make a career as a freelancer, getting paid to write articles is a good way to start. Start by building a portfolio and discovering what others want. You don’t have to stop with writing articles-you can also write ebooks, email newsletters, or press releases. Study successful freelance writers, follow the steps, and you’ll become a successful writer as well.

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Source by Lynn Keller