Punjabi Literature Books – The Popular Writers

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Punjabi is an ancient language that originated from Devnagri, the script of Hindi language. The script used for this language is now known as Gurmukhi and is widely used to create Punjabi Literature books.

Ever since when the first literature in this language appeared in 11th century, it has taken several leaps and bounds and has now become one of the prominent literature forms. The credit for the development and popularity of Punjabi literature books goes to the writers who have contributed a lot for its upliftment. Here is the list of some of the most popular and outstanding Punjabi writers.

16th to 18th Century writers

  • Shah Hussain
  • Sultan Bahu
  • Ali Haider
  • Bulleh Shah
  • Shah Sharaf
  • Waris Shah
  • Shah Mohammad

18th to 20th Century Writers

  • Nanak Singh
  • Vir Singh
  • Puran Singh
  • Diwan Singh
  • Dhani Ram Chatrik
  • Ustad Daman
  • Shareef Kunjahi
  • Prof. Mohan Singh

20th Century to Present

  • Mir Tanha Yousafi
  • Ahmad Salim
  • Shafqat Tanvir Mirza
  • Fakhar Zaman
  • Najim Hosain Syed
  • Afzal Ahsan Randhawa
  • Munir Niazi
  • Amrita Pritam
  • Shiv Kumar Batalvi
  • Surjit Paatar
  • Dalip Kaur Tiwana
  • Charan Singh Shaheed
  • Heera Singh Dard
  • Nanak Singh
  • Joshua Fazal Deen
  • Roop Dhillon
  • Harjeet Singh Atwal
  • Mazhar Tirmazi
  • Surjit Kalsi
  • Ajaib Kamal

Among these 21st century writers, Amrita Pritam is one of the highest-flying names who are considered as the first prominent woman poets and writers for Punjabi literature books. Born in 1919, she is remembered as a writer having equal affinity for both India and Pakistan. She is known as the voice of women in Punjabi literature books and also won several prestigious awards like Sahitya Akademi Award – A literary honor by India’s National Academy of Letters, Bhartiya Jnanpith – India’s highest literary award, Padma Vibhushan – second highest civilian award in India. Amrita Pritam is best known for her creations; Pinjar -the novel, Ajj Akhaan Waris Shah Nu – the poem and Rasidi Ticket- her own biography.

Besides, there is one more writer of Punjabi literature books who has gained immense glory as a woman writer. Dr. Dalip Kaur Tiwana is one of the foremost writers of Punjabi literature books and written a big collection of novels, short stories and biographies. She was born in 1935 and stated her career as an educationist. Her creations; Ehu Hamara Jeewana, Peele Patian di Daastan, Nange Pairan da Safar won her several awards including Sahitya Akademi award, Best Novelist of the Decade (1980-90), Saraswati Samman and Ministry of Education and Social Welfare award among several others.

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Digital Marketing Trends – Targeting the African-American Consumer

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Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today's African-Americans shop, where they hang out, where they are most likely to be receptive to advertising, and more importantly , how they feel about marketing and media.

It's been said that "2014 is going to be a killer year for social media and small business." It's also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultural landscape. You will want to keep the following findings and / or trends in mind as you customize your small business marketing campaign targeting this consumer:

1. Many, if not most, young African-Americans are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic.

2. Black Americans are heavy users of social media and huge consumers of video content.

3. Black digital consumers are very receptive to advertising on mobile devices.

4. The Black consumer ownership rate for smartphones grew from 33% to more than 54% and continues to grow.

5. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading picture, downloading music and mobile video, accessing Twitter and Facebook more than other demographics.

6. Black women are huge users of e-commerce incorporating purchases of beauty products, clothes, healthcare products and groceries.

7. Black men and women are very socially connected to others. 72% of Black adults online have more than one social networking profile.

8. Black women between the ages18 and 35 are 72% more likely to highlight products and web content preferences by "liking," "following" or linking to an article, brand or website.

9. Black Americans trust Black media more than main sources for information. Ads that reflect benefits of products or services and convey a positive message to the African-American community are well-received.

10. African-American women between the ages of 18 and 35 are 72% more likely to publish a blog.

African-Americans have incredible buying power. Even, in the face of the harsh effects of the recession, spending by the Black community still energized the American consumer market. The Nielsen Company, the global information and research firm, projected that African-Americans' spending power will reach $ 1.1 trillion by 2015.

As stated by Marketingvox: "Those consumers are hungry for authentic content; connect with brands that represent them rather than just nod to them; and and are highly engaged with digital content and the mobile platform." So, what does this mean for small businesses targeting this community? In order to leverage the buying power of this community, you have to step up your game and stay in tune with the consumer behavior and digital marketing trends. Lastly, get creative in the methods you implement to tap into the Black American market.

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6 Tips to Hire And Work With the Best Freelance Writer

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A good freelancer can turn your boring content into fabulous piece of art. So, you will get a lot of readers that would love to read your content. It can be hard to look for the right writer for your blog or business, but if you know the basics, hiring won’t be a problem for you. Read on to know more.

1. Know What You Need

If you have some expectations in your mind, they can help you determine exactly what you need. You can hire the right professional based on the scope of your work, research required, the budget and the deadlines.

What you can do is set up an editorial calendar that offers a detailed description of your job. However, don’t pay too much attention to the small print. After all, your writer will need some room to show some magic.

2. Look at Their Published Work

You can hire the right writer in many ways. One way is to look at the articles and posts written by your chosen writers. However, it’s not a good idea to ignore the new writers who have no experience. They may be the best choice for you. So, you may want to give a go to their services as well.

3. Bylines vs Ghostwriting

A ghostwriter produces content that gets published under your name. They help you establish as a good writer. However, some writers love to have their name on the byline. If you can’t afford to pay for the services of a ghostwriter, we suggest that you provide a byline for a reduced fee.

4. Know The Fact

It’s important to keep in mind that a freelance writer is not an advertising agency. So, he or she is not a brand strategist. It’s right that a good writer may provide useful suggestions and put together great guides, articles, blog posts or social content, they may not be able to help you create an advertising strategy, a log or website design.

5. Develop Communication Plans

You will develop a long-distance relationship with your writer. You may like to contact them via Skype or phone calls; they may not be comfortable with these mediums. So, email is the most commonly used medium of communication between a client and a writer. However, occasional phone calls can happen. So, it’s a good idea to agree upon something that both of you like.

6. Get ready to Reciprocate

You may be expecting your freelancer to writer you quality content on time. Therefore, you should be ready to provide the required information. Moreover, payments should be made on time. If you fail to provide clear guidelines, the writer may not be able to deliver what you want. And this can cause problems. So, make sure you provide clear instruction and let the writer ask questions.

So, if you have been looking for a good freelance, we suggest that you consider these tips. This way you can hire the right writer and have a long-term relationship with them.

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Literary Devices in Comedy Writing

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When you think about the phrase, “literary devices,” Comedy may not be your next thought. Literary devices are only used in serious, stuffy writing, right?


There are a number of literary devices writers can use to strengthen their comedic writings. Here are a few of them:


Ambiguity refers to a statement that is unclear or a statement that has more than one meaning.

In Romeo & Juliet, while Mercutio lies dying, he says:

Ask for me tomorrow and you shall find me a grave man,

This statement (particularly the word “grave”) has two meanings. It means “somber,” and it also refers to the fact that tomorrow Mercutio will be dead.

Another form of ambiguity that is often used in comedy is the pun. Walter Redfern defined the pun by stating: “To pun is to treat homonyms as synonyms.” It is a deliberate confusion of similar words. Here are some examples:

Q: What instrument do fish like to play? A: A bass guitar.

Q: How do you make a tissue dance? A: Put a little boogie in it.

Remember, “A pun is the lowest form of humor, unless you thought of it yourself.” – Doug Larson


Alliteration refers to a repeating sound at the start of a word. The most common use of alliteration in comedy is seen in tongue twisters. The most well-known tongue twisters are “Peter Piper Picked a Peck of Pickled Peppers,” “Betty Botter” and “How Much Wood Would a Woodchuck Chuck?”

Shakespeare also parodies alliteration in Peter Quince’s Prologue in A Midsummer Night’s Dream:

Whereat, with blade, with bloody blameful blade,

He bravely breach’d his boiling bloody breast.

Alliteration affects the “sound” of your writing, and when used in exaggeration, it creates a comedic tone to your writing.


A substitution of a mild word of phrase for another which would be undesirable because it is too direct, unpleasant, or offensive.

For example, there are several euphemisms you can use for comedic purposes in your writing if a character has died:

kicked the bucket

bit the big one

bitten the dust

bought the farm

gone south

By using euphemisms when referring to serious matters, you can lend a comedic tone to your writing.

There are many more literary devices that can be used to strengthen your comedy writing. In many cases, the simple use of exaggeration of a style or device will create a comedic effect on your writing. Often comedy writers uses devices without even knowing it. Next time someone tells you literary devices are boring, you can tell them you know different!

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Discover Little Known Facts on Salisbury and World Famous Stonehenge

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Salisbury was initially organized in the historic 11th century, as Viking raids on Wilton driven individuals to where the town is now. Officially Salisbury was founded in 1217 – a couple of years later the town held an annual fair and had it’s own marketplace. It was presented a charter (an official settlement status where the people were presented certain rights) a few years later on (in 1227).

Salisbury’s gem in the crown is the impressive Cathedral, established between 1220 and 1258. The Cathedral has continued for the most part undisturbed throughout the centuries, with the exception of the addition of the soaring steeple – which at 404 feet is the tallest in England. The spire was added to the Cathedral in 1315, though work only initially began in 1285.

Because of Salisbury’s strategic location (it was en route to both London, Exeter & Southampton) the town rapidly flourished – the wool fabric trade being it’s major source of repute and income in the middle ages. In 1220, construction began on Salisbury Cathedral although it was not completed for a further 38 years.

Another renowned Salisbury landmark, Mompesson House, was established in 1701, and Salisbury museum was instituted in 1860. The first cinema was developed in the early 19th century. Now, as you might anticipate, tourism is the main “business” for Salisbury with it’s interesting landmarks and scenic old English village feel.

In actual fact, Salisbury Cathedral was first constituted at a different location – on a hill named Old Sarum (which is a few miles north of where Salisbury is now). Unfortunately, shortly after the first Cathedral was developed in 1092, it was razed and destroyed by severe lightening.

Salisbury Cathedral has various fascinating artefacts, tombs and monuments to savor. There is a advised donation to get in, but it’s well worth the gift and your funds will assist contribute towards the upkeep of the Cathedral.

One of the highlights of the Cathedral is the worlds oldest operational clock, which dates back as far as 1386. Don’t anticipate anything that looks like a clock as you know it.

There are some tombs of interest within the Cathedral – the Tomb of St Osmund, (the second Bishop of Old Sarum) and Tomb of William dr Longespee (a general who perished in the Crusades). Situated in the south choir aisle is the Tomb of the Earl of Hertford. Close is Mompesson Tomb – exemplifying Sir Richard Mompesson and his wife, Lady Katherine,.

The oldest part of the place is the Trinity Chapel (which used to be recognised as Lady Chapel). For a little inspiration, visit the Carta House which houses one of the four remaining Magna Carta scribes – maybe the most influential and important legal document in Englands history. The Magna Carta was issued by King John in 1215 and put out a clear set of rules and rights for citizens and persons. Effectively, UK law was officially born.

Also worth a visit is the Cathedral Close – which contains numerous historic buildings and was built up over time alongside the Cathedral to be a component of it. The Cathedral Close was fenced in during 1333. Part of Cathedral Close is The Kings House which was built up by the Abbots of Sherbourne. Likewise part of the Cathedral Close is Mompesson House, constructed in the 1701 by Sir Thomas Mompesson. Other landmarks of note within the Cathedral Close are Bishops Place, Malmesbury House and St Ann’s Gate.

Close to Salisbury Cathedral is the stunning St Thomas Church, dating back to the twelfth century. One of the most scenic characteristics of this parish church is the Doom Painting over the chancel arch which must not be left out. While the church itself was constructed around 1220, the painting itself was completed in 1475.

Any vacation or short trip to Wiltshire must include Stonehenge. It’s one of the most historical landmarks of England and it’s mien has captivated visitors from all around the world for decades.

Maybe, one of the reasons why Stonehenge has such appealingness is it’s secret – because while there has been a plenty of speculation on what it is and who developed it…not one knows quite for sure.

Many say that Stonehenge is an historical synagogue, others articulate a burial site, and there are as well those that believe it was initially constructed as a kind of observation tower. We’ll in all probability never know which of these is true.

Nowadays, you can visit Stonehenge but since 1978 the main stone area has been cordoned off because visitor interaction was damaging the stones. You can nevertheless get really close to it though. This ring of historical stones is reckoned to date back 5,000 years – which makes it all the more incredible that a structure like this could have been assembled so long ago. It would have taken a lot of time, organization and manual labour to construct it.

In fact, it’s thought that Stonehenge was made over a 1,500 year period (starting as early as 3,000 BC). It’s thought that the rocks were purchased from Wales (Prescelly Mountains) which lies 240 mis to the west of Salisbury. Every stone would have weighed 4 tons, and would most probably have been pulled by roller and sledge from Wales to Milford Haven, from which place they would have been loaded onto boats which would navigate towards Somerset. From here, they would have been transported on land again to their intended position in Salisbury.

The admission price to see Stonehenge is well worth it, and includes an audio-guide. There are also some sensational views of the Wiltshire countryside from here.

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Excerpt From the Book Voice of Babaji: A Trilogy on Kriya Yoga

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Kriya Yoga

You will not die, should not die and can not die. This truth, if accepted, will put an end to the materials' mad race for power and physical enjoyment and make all seek Babaji, the eternal mystic bliss. You refer to the atman, the eternal Spirit.

"The wise mourn for the dead nor for the living. I, you and the assembled kings have lived and will live at all times. Jivatman, the bucketer in this body passes through childhood, youth and old age and then with the same ease. into another body through the door of death, because the wise are not deceived by the phenomenon of death. "

"Arjuna! Bear heat and cold and pleasure and pain as they are ephemeral, being dependent on the senses. This serene existence will lead to immortality."

"The wise know that if Truth is non-existent, it can not be created and if it is existent, it can never cease to be." It is changeless and pervades the Universe. "

"Bodies die, but the truth, which possesses the body is eternal and indestructible." This is the Atman.

the Atman. It only sheds bodies like worn-out garments and dons new ones. It is not damaged by weapons, burned by fire, dried by wind and wetted by water. On the other hand, it is the being of being, changeless and eternal, as it is beyond the senses and the mind, it is not subject to modification. "

"All that is born must die." Rebirth is certain for the dead.

"Some have realized this Atman in all its wonder, some speak of it and others have heard about it. (Bhagavad Gita, II.12-37).

Thus, Lord Krishna preached the Gospel of eternal Atman to his devote Arjuna on the battlefield of Kurukshetra. If this Atman, the Spark of Divinity in Man, is realized and made the basis of human existence, all sorrows will vanish and nothing but peace (shanti) will remain. When this Jivatman, the human spirit, contacts the Paramatman, the Universal Spirit, It becomes the Holy Spirit or Ghost. If one attains this exalted state, one need not fear death for the Holy Ghost can materialize itself anywhere at will. All this is not fiction. For example Jesus Christ, the Son, came from the Father, the Brahman and areose after the crucifixion, as the Holy Ghost who appeared not only before the direct disciples, but also before other saints, like the well known German Catholic stigmatist Therese Neumann, and Mahatma Ram Das of India. Another eminent incarnation who has attained this State is Babaji, reviver of KRIYA which is yet another name for Raja Yoga.

Yoga is an ancient science of God-realization leading to the union of the Jivatman with the Paramatman. Yoga seems to have been practiced even by the Dravidians, the pre-Aryan inhabitants of India. There is some evidence to show that the Dravidians worshiped the lingam, the symbol which represents Shiva, the third member of the Hindu Trinity, the King of Yogis. Then came the great Aryan invasion. They came to conquer, only to be conquered and to be gradually assimilated. Obviously the Aryans must have learned the science of Yoga from the Dravidians and made their own original contribution to it. There is a clear reference in the Hindu scriptures (Bhagavad Gita, IV.1-2), that Yoga was taught to Vivasvat, an illuminary who passed it on to Manu, the Hindu Moses. He taught Ikshvaku, the founder of the Solar dynasty and thus, it was taught by succeeding royal sages. As Sri1 Aurobindo has clearly stated, that no nation has or can dominate the world eternally. Time has witnessed the rise and fall of many Roman Empires and in every age some nation or other has been in the limelight. India has had its turn. During such an age, which may be called the satya yuga or Golden Age of that particular nation, the characteristic national traits dominate the show. Yoga must have been practiced extensively although not openly when saintly kings like Rajarishi Janaka rule the land. But for every day there must be a night and India was soon overwhelmed by a dark materialistic age. To minimize the misuse of the powerful science of Yoga during this time, it was actually made inaccessible by the great exponents. For sometime it was even lost and had to be revived by a great Master.

In the dvapara yuga, Lord Krishna certainly taught the secret science of Yoga to Arjuna (Bhagavad Gita, IV.27-29). Then came sage Patanjali, who made the science systematic by composing aphorisms, which measure one of six important systems of Hindu Philosophy. Prophets like Elijah, Jesus and Kabir have used a technique similar to the Raja Yoga of Patanjali, who actually uses the term Kriya Yoga. When India came into her own there was a gradual renaissance and great mystics like Babuji Ramakrishna Paramahamsa, Sri Aurobindo, Mahatma Gandhi and Babaji came to the forefront. The contribution of Babaji in this national awakening lies in re-discovering and clarifying the lost technique of Yoga, which is re-named simply KRIYA. This is a precious gem in the crown of India's cultural heritage.

Life of Kriya Babaji

One fine day in the nineteenth century, a lonely pilgrim was seen frantically climbing the steep cliff leading to an almost inaccessible ledge, in a sacred Himalayan region sanctified to this day by the tapas and presence of great saints. The valiant soul had been searching for months with unabated enthusiasm for his paranmukta, who had conquered time and death. Obviously goaded on by an unseen Force, he managed to scramble to a lofty, flat ledge, where he found his cynosure, an immortal Youth of twenty-five. He was fair-skinned with a beautiful, strong, luminous body of medium height and build. He had long lustrous copper-colored hair, dark calm sparkling yogic eyes and a characteristically broad nose and held a danda (bamboo staff). In short, he was a youthful replica of his favorite and foreseen pole, Lahiri Mahasaya.

The strange intruder entered the circle of devotees, which included Swami Kebalananda and a couple of American saints. He spoke with reverent intuition: "Sir, you must be the great Babaji," and begged to be accepted as a disciple. The great Master was as silent and as rigid as the rock on which he sat. He was testing the aspirant, but, AUM! it turned out to be the straw that broke the camel's back. The pilgrim's patience was exhausted and threatened to commit suicide, if Babaji's guidance to achieve the Divine goal was not to be available to him. "Do so," was Babaji's calm, unruffled reply. The worthy aspirant rose to the occasion and jumped down the rocky chasm to meet with certain death. This unhappy development shocked and stunned the group of devotees, as they were not aware of the fact that the Satguru was strictly carrying out the ancient rigid

injunction of Yoga, which demands that the aspirant is prepared to sacrifice and dedicate its life for the realization of God through yogic meditation.

"Bring the body," the command of Babaji broke the grave-like silence of the sacred group. Some hastened to fulfill the order and the mangled mass of flesh and bone lay at his feet.

"Now he is fit to be accepted," calmly spoke the Satguru and touched the remains with his holy hands. Marvel of marvels! Wonder of wonders! Miracle of miracles! The aspirant sprang to life and fall prostrate at the Lotus Feet of Satguru Deva. "Death shall not touch you again." He was beaming with love for his new child who had become immortal within a few hours through his Divine grace. It takes generations of sadhana for ordinary folk to attain that exalted level. Babaji seemed to be cruel only to be kind.

"Shifting camp and staff (dera danda uthao)," the musical voice of the Master rang out the familiar command. The whole circle, including the resurrected chela, dematerialized and disappeared from the ledge. This astral means was one of the methods used by Babaji to shift from crag to crag, in the holy region of Badrinath. He has been living here for centuries, as an active witness of the slow but steady evolutionary progress of mankind towards the attainment of perfection through the mystic path of Kriya.

Little was known, of the life of the imperfect physical frame of Kriya Babaji. None before had dared to ask him these trifling, though interesting details. All we were permitted to know is his deep lying faith in the emancipation of mankind through Kriya. The life history of Babaji is really a history of his global mission, which knows no destruction of creeds, sects or nationalities. In the ninth century, Acharya Shankara, the well-known monist, completed his gurukulavasa under Govinda Bhagavatpada and went to Banaras, the heart of Hindustan. There Babaji materialized to initiate him into the mysteries of Kriya Yoga. (This event was described by the Master himself to Lahiri Mahasaya and Swami Kebalananda).

In the medieval period there was a religious upheaval in India, which culminated in the rule of the Hindu-Muslim emperor, Akbar, the Great. During this era many eminent saints adorned different parts of India. Of these, Kabirdas, the Master Yogi of Banaras, was one. It had been a mystery to the writer, how this saint could have been one of the greatest yogis when his mantra guru was only a bhakta. The fact is, he was initiated by Babaji, in the fifteenth century. All these clearly show that the age of the Master exceeded many centuries.

The nineteenth century was a "red-letter epoch" in the history of India. It marked the beginning of the modern renaissance with the first war of Indian independence. The time was ripe to spread the exalted Gospel of Kriya, far and wide. The worthy soul chosen for the purpose was his favorite disciple, Lahiri, as he called him.

The love of Babaji for Lahiri Mahasaya was deathless and deep. In one incarnation, Lahiri spent many years with his Master, mainly in the cave of Drongiri Mountain, but was forced by his past actions to shuffle off his mortal coils and lose sight of his Satguru. Babaji, being a perfected Being, was able to follow him, even in the life beyond death. After guarding him like a mother cat through thick-and-thin, he had the joy of seeing his disc complete the torturous womb-life and be born, as the baby of Multakashi and Gaur Mohan Lahiri, in the Nadia district, Bengal on September 30, 1828. He was named Shyama Charan Lahiri. When he buried himself in the sands of Nadia, at the age of four in the vestige of a yogi, his guru in life, death and after was watching him. Thus, for more than three decades, Babaji was guided and patiently awaited for his beloved discipline to return to his fold. Even his cave, asana blanket and bowl were kept clean by his unexcelled Satguru!

After thirty-three years of worldly family life the great moment arrived. At that time Lahiri Mahasaya was working as a government accountant in the Military Engineering Department at Danapur. Babaji tapped his superior officer and a telegram was sent from the main office transfering Lahiri Mahasaya to Ranikhet, a new army post in the Himalayas. With a servant, he took thirty days to complete the arduous journey of five hundred miles by tonga. Fortunately, the office duties were light and he had ample time to roam in the sacred jungles, in quest of great saints. One afternoon when he was rambling, he was surprised beyond description to hear a distant voice beckoning him by name. Walking quickly he climbed Drongiri Mountain and reached a level clearing where he was welcomed affectionately by a stranger, who looked physically to be his mirror-image-reflection. He rested in one of the tidy caves, but was not able to recognize his saintly Host. Many years of separation and layers of new experiences had formed a thick overburden on his past memories.

References to his favorite woolen-seat and the familiarity of the grotto did not help him. Finally, he was stuck gently on the forehead and at once the delightful impressions of his previous birth came to the forefront. With joy, Lahiri Mahasaya recognized Babaji, who narrated how he had followed him all these years.

Obeying his Guru's mandate, he drank a bowl of oil and retired for the night to the rocky bank of the river, Gogash, where he was not at all affected by the biting Himalayan cold, the waves of the river or the howling of jungle beasts . At midnight, a companion guided him with warm clothes to a grand palace especially materialized to appease and quench his subconscious earthly desire. There, surrounded by other disciples, he was directed into Kriya Yoga by the great Babaji, in whose very hand burned the initiating sacrificial fire. After dawn, when he said that he felt hungry, he was asked to close his eyes. On opening them, he found that the magnificent palace had vanished and the party was left near the same old caves. Babaji ordered him to put his hand into a magic bowl to get the food he needed. When he searched for water the same bowl met his needs.

The same day, as he was imprisoned on a blank, Babaji blessed him. By touching his head, Lahiri attained the bliss of nirvikalpa samadhi, which lasted for seven continuous days. On the last day, he fell at the feet of his master and craved for permission to stay with him always. Babaji persuaded him to return home to lead the life of an ideal householder yogi with inner renunciation. Babaji spoke to him at length about his responsibilities as a Guru of Kriya Yoga. The rigorous condition of complete inner renunciation, in order to receive Kriya initiation, was emphasized. At this stage, the softhearted Lahiri Mahasaya pleaded for relaxation of this safeguard. Babaji was kind enough to permit him to give initiative freely, to all humble seekers. Next morning, the fortunately half

heartedly took leave to fulfill the mission. The Master consoled him by consenting to come to him, whenever he was called.

Lahiri was welcomed at the office after an absence of ten days and soon a letter from the head office re-transferred him to Danapur, referring to the first transfer, as a mistake. The kriyaban (Kriya yogi) alone knew the driving force behind these events. On route to Danapur, he spent a few days with some Bengalis at Moradabad. The host lamented on the absence of real saints in India and with too much zeal, Lahiri Mahasaya narrated his recent experience in the Himalayas. It was dismissed as daydream and so, to convince them, he decided to show them his Master. In a lonely dark room with two blank seats, he prayed to Babaji who came with an angry look, as he had been summoned for a trifle.

Lahiri Mahasaya apologized and entrenched him to stay to create faith in the minds of these folk. The kind Master agreed, but stated that he would come thereafter, only when needed and not whenever called. One member of the party called the luminous Figure mass-hypnotism, but this doubt was cleared, for Babaji allowed them to touch his sacred body and he ate halva before he left. Needless to add, this incident led to a revolution in the outlook of the spectators.

Lahiri Mahasaya lived for years in Banaras without much publicity, in order to discharge his duty. Disciples and devotees gradually streamed into his residence to sit at his feet. Thus, came Maitra, Abhoya, A. Gafoor Khan, Brinda Bhagat, Swami Bhaskarananda Sarasvati, Balananda Brahmachari, the Maharajah of Banaras and his son, Maharajah Jotinra Mohan, Abnash Babu, Sri and Srimati Bhagavati Charan Ghosh, Kashi Moni, Swami Keshabananda, Panchanon Bhattacharya, Swami Pranabananda, Rama, Ramu, Swami Yukteswar, and a host of others, too numerous to mention. He even initiated a fervent devotee in a

vision, as the latter was not able to come to Banaras. Thus, during the modern age of the Indian renaissance, the delightful Ganga of Kriya flowed from Babaji in the Himalayas into the human habitat of misery and pain.

During this period Lahiri Mahasaya met Babaji several times. This is a rare privilege enjoyed only by two persons so far. During Prayag Kumbha Mela, he wandered among the sadhus criticizing the "mental hypocrisy" of a begging monk. Soon after, he was surprised to find the great Babaji washing the feet of an anchorite and suggesting to clean his vessels later. Thus, he was taught the great lesson of humility. One night Kriya Babaji was imprisoned with Lahiri Mahasaya, Swami Kebalananda and other chelas round a blazing Vedic fire. Suddenly, he stuck the bare shoulder of a nearby hole lightly with a burning log.

Lahiri Mahasaya: "How cruel!"

Babaji: "But for this, he would have been burned to death according to his prarabdha." The omnipotent Master placed his healing hand on the burnt shoulder and thenby saved him from painful death. All glory to the grace of Babaji!

Brahmacharini Shankari Mai Jew, a disciple of the great siddha Trailanga Swami, was on a visit to Lahiri Mahasaya at Barrackpur, near Calcutta.Quietly Babaji entered the room and conversed with them. Suddenly at midnight, Lahiri Mahasaya ordered the recluse, Ram Gopal Mazumdar to go alone and immediately to the Dasasamedh ghat in Banaras. The command was carried out out promptly. Ram Gopal sat at the secluded spot, and after a while was astonished to find a huge stone slab open, revealing a hidden cave, from which Mataji, the ecstatic sister of Babaji, stepped out through the yogic process of levitation. Soon after, Lahiri Mahasaya and the Kriya Paramguru materialized. All three prostrated at the feet of Babaji.

Babaji: "Propose to shed my form and plunge into the Infinite."

Mataji: "Master, (entreatingly) I have glimpsed your plan.

Babaji: "Because it makes no difference to be visible or invisible."

Mataji: "Guru Deva, if it makes no difference, please do not discard your form."

AUM! The beloved Master consented to retain his physical body which would be visible to a selected few only. Thus, a first-rate crisis in the history of the Kriya movement was staved through the intervention of the holy sister. Jai Mataji!

After the conversation, the great Master pacified the frightened Ram Gopal. Then the three past-masters levitated and left for their relative destinations. On returning to Gurudeswar Mohulla lodge, Ram Gopal was surprised to hear that his Guru, who was fully aware of the night's interlude, was also physically present at home discoursing on immortality, to the other disciples. He became aware that Lahiri Mahasaya had attained the lofty state of being present in different places with two bodies at the same time.

One of the important disciples of this Kriya Guru was Swami Pranabananda, who was able to unite with Brahman through the intercession of his master. Later, he attained the universal vision and developed the yogic power of being present in more than one body, at different places. Finally, he shuffled off his mortal coils at the appointed hour by second Kriya and as already announced enjoyed a brief period of Bliss, before being re-born. A few years after his new birth, he joined the immortal group of Kriya Babaji.

The Christ-like life of Lahiri Mahasaya was drawing to a close. Kriya Mulaguru chose Sri Yukteswar, one of his foreseen disciples, to carry on the mission and make preliminary preparations for spreading the Kriya Gospel of Happiness to the West. Encourageed by Lahiri Mahasaya, Yukteswar was attending the Prayag Kumbha Mela in January 1894 and feeling disgusted with the noise and the assemblage of inferior sadhus, who he thought were wasting their lives, unlike Western scientists. Just then a strange saint with bright yogic eyes and a circle of impressive disciples called and embroidered him, on the bank of the very low river Ganga. This saint was Babaji himself, who did not reveal his identity, to make the visitor quite at home. He hinted that Sri Yukteswar would one day

become a samnyasin. (As years rolled past, this came true). Then he taught him to like like the mythical, swan (which drinks milk discarding the water), instead of blaming the whole congregation of mela sadhus for the faults of the many.

Now, the conversation drifted to the age old problem of mysticism. This activity is better known as the East-West conflict. Babaji with his international mission, spoke with great emotion on the need for harmonious development of the Orient and Occident through Kriya Yoga. He promised to send a disciple who will be the first missionary in the modern age to carry the message of Kriya to the West and also asked him to write a small book on the basic unity of Hindu and Christian Scriptures. With a parting message for Lahiri Mahasaya, the memorable meeting ended.

It was a red-letter day in the history of the Kriya movement for on that date the master plan was laid for spreading Babaji's Gospel of Happiness, to different parts of the world. All glory to the Kriya Satguru and his mission. The very next day Sri Yukteswar sped to Banaras, to narrate the wonderful encounter to his guru with the message: "Tell Lahiri that the stored power for this life now runs low; it is almost finished." The moment these apparently enigmatic words were uttered, the great nishkamya karma yogi severed all connections with the world and became a pale statue. Death like silence reign supreme for three long imaginary hours before Lahiri Mahasaya regained his usual cheerful countenance. The hour of departure had not yet come, as the vital energy was only almost finished.

Meanwhile, Sri Yuktewar received the greatest surprise of his life, to hear from his guru that the Kumbhmela sadhu was none other than the Savior, Babaji. He hastened to his Serampore residence to write the divine book, The Holy Science, with his first melodious Sanskrit verse comparing the essence of the Vedas and the Bible. Once he completed his pleasant task, he went to bathe in the Ganga. Silence was the order of the day. On his return home, he could even hear the swish-swish of his wet clothes. Something goaded him. He turned around to find the immortal Babaji and his associates imprisoned benefit a large banyan tree near the riverbank. The Savior welcomed him, as he fell prostrate at his feet full of excitement, but politely declined the invitation to visit the

Serampore hermitage. Sri Yukteswar hurried home to get some sweetmeats for the distinguished visitors, but when he returned they were nowhere to be found. The group seemed to have vanished into thin air. Some months later, he failed to see the great Babaji hiding behind the sunlight, near Lahiri Mahasaya's room at Banaras. The Guru then tapped his forehead, making his gaze faultless for a while and Yukteswar beheld the ever-youthful Paramguru. At first, remembering his grievance, he did not bow at his feet. But the unflattering explanation that follows followed Yukteswar and he knelt to pay his respects. The loving Satguru patted him on the shoulder. Soon after this incident, at a specified hour in 1895, Lahiri Mahasaya shed his body.

The heavy responsibility of the Kriya Mission was born by Swami Yukteswar. After waiting patiently for years, he was immensely glad to welcome and train his chief foreordained discipline, Paramahansa Yogananda Giri, who was drawn to his harbor of peace by an irresistible magnetic force. The Stern Yukteswar made him get a University degree through miraculous means, thus equipping him for the future missionary work in Western Countries. After years of gurukulavasa and sadhana, Yoganandaji attained the Cosmic Consciousness through the grace of his master. Through that grace, he founded a large Yoga school at Ranchi, Bihar in 1918 to teach Yogoda, his unique system of mystic, mental and physical development. Meanwhile, Swami Yuktewar established a number of Sadhu Sabha centers and thenby kept the torch of Kriya burning along with his worthy disciple.

In 1920, Yoganandaji accepted an invitation to attend, as an Indian delegate, the International Congress of Religious Liberals of America, in Boston. This invitation followed a mystic vision directing him and so he made arrangements to attend with the permission of his Guru and the financial aid of his father. On the eve of his departure, he prayed for hours with staunch determination, to receive divine permission for this move, so as not to be lured by Western materialism. Just when he was about to break down physically, in the literal sense of the term, someone knocked on his closed door. It was none other than the Kriya Mulaguru himself, who read his thoughts and assured him: "Our Heavenly Father has heard your prayer. be protected. " After lifting the prostrate saint, he spoke about his life and the future of the Kriya Mission. Yoganandaji, in a fit of emotion, tried to follow Babaji repeatedly, contrary to his advice, but failed, as an invisible force glued his feet to the floor. Promising to take him some other time, Babaji left with an affectionate benediction.

Happily, Paramahansa Yogananda Giri left the shores of India, in August, as the first modern Kriya missionary. After speaking at the Congress on the Science of Religion, he worked hard for years in humble surroundings to build the modern edifice of Kriya. As a result of his Herculean laboratories there are ninety departments all over the world – 26 in USA., 3 in Canada, one each in Cuba and Hawaii and 8 in South America and Africa, 6 in Mexico, 2 in the Philippines, 22 in India, 16 on the continent of Europe and 4 in the British Isles. The world headquarters at Mount Washington Estates, 3880 San Raphael Avenue, Los Angeles 65, California, USA, publishes 'Self Realization Magazine,' and the Eastern parental headquarters 'Yogoda Sat Sangah,' Dakshineshwar, near Calcutta, distributions fortnightly Yogoda lessons for students . More than three hundred

thousand have been initiated so far.

In 1935, in response to the mental call of Swami Yukteswar, Yoganandaji left for India passing through different countries on the way. He toured India as well, spreading far and wide the Gospel of Yogoda and collecting material for his magnum opus, 'Autobiography of a Yogi.' Mahatma Gandhi became his discipline. He was anxious to meet Babaji again, but the Savior sent word through Swami Keshabananda, while he was wandering in the Himalayas that he would meet him some other time. On March 9, 1936 Swami Yukteswar passed away at the age of 81, handing over the mantle to Paramahansa Yogananda Giri, who re-organized the global Kriya movement on this earth, while his Master traded

on the work in Hiranaya loka. In late 1936, Yogananda returned to America and served the cause of Kriya with unabated vigor for more than a decade. Towards the close of 1951, there was talk of his return to India, a second time. But during the first half of 1952, the Kriya movement unexpectedly received a separate blow when Yoganandaji, who had been leading a secluded life of sadhana for months, stepped out to participate in the reception given to the Indian Ambassador in America. He suddenly collapsed and his physical body, which did not decompose even after twenty days became the sensation of sensations in America and elsewhere! He belonged to the galaxy of saints like Sri Aurobindo and Saint Bernadette.

Verily to compensate this great loss, Babaji decided to evolve a mahasaya out of a neglected, but able, experienced journalist. There is no word like impossible in his dictionary. This interesting event narrated in the following pages will not only be familiar to the mind of occultists, but also provide ample food for reflection to others.

The Birth of a Mission

'No. 9, Boag Road 'by Sri VT Neelakantan is a book on Satguru Rama Devi. The writer was about to pen the note in the MO for the above publication. A thought crossed the mind: "Is it not high time you share your mystic treasures with others?" He did. Instead of "Dear Sir," "Dear Atman" was used, and "Ever your Self" replaced "Yours."

The windup, of the note made an impression on VTN (Sri VT Neelakantan) who visited 1-1 Arulananda Mudaly Street, San Thome Mylapore, Madras, in person. A strange invisible force drew us together. Frequent visits and hours of clarification on mystic subjects followed. He developed a regard bordering on respect.

One day he asked for books on mysticism. He received 'Autobiography of a Yogi' by Paramahansa Yogananda. This created a minor revolution in his mind. He became a devote of Kriya Babaji frequently uttering his Name.

A leading surgeon, related to VTN (by previous birth), was dressing his operated leg wound in his nursing home free of charge, but was scolding the patient daily for not attending to his health, without considering his poverty. One day the lalita shashranamavali of the doctor was unbearable, and VTN left the place in disgust never to return for dressing thereafter. In spite of the deep leg ulcer, he had enough burning mystic enthusiasm to walk all the way from Egmore to San Thome to attend a group meditation, as he did almost daily. But on this day he was exhausted and he sat on a wayside concrete bench in the Marina praying: "Babaji! Will you give me enough strength to fulfill this pilgrimage?"

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The Biggest Misconceptions About Plagiarism

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Students should always be careful to avoid plagiarism when writing term papers and essays. There are certain academic equivalents for students dealing plagiarizing even a portion of their term paper – most will automatically receive a failing grade, and in many cases the student will be expelled from school entirely.

The reason why plagiarism is treated so seriously by teachers, professors, and school administrators is that plagiarism is considered a form of cheating. By copying another person's words or ideas without citing the source, not only are you failing to give proper credit to the author, but you are passing the work off as your own. You falsely represent to the reader of your essay (ex. Your professor) that you came up with the words and ideas by yourself. This is no different than copying an exam answer off a classmate and pretending that you arrived at the answer yourself.

Actively remembering to cite your sources of information and recognizing the consequences for not doing so will help prevent deliberate cases of plagiarism. However, even well-intentioned students can get in trouble by failing to understand what constituents as plagiarism and what does not.

The biggest misconception about plagiarism is that you only need to cite a source when you've directly copied the words of that source – for example if you copied a sentence word-for-word from a book into your term paper. These students mistakenly think that if you change the words of the sentence or put the author's ideas in your own words, it is not necessary to cite the source. This is not true!

Students must provide a citation whenever information from another source is used in their essay, even if the original words were changed. Plagiarism counts not only when you borrow other people's words, but also when you borrow their thoughts or ideas. Therefore, paraphrasing is not a substitute for citation. Neither is summarizing. The only time you can use information without attribution or credit is when the information is considered common knowledge – something that is generally accepted as a fact or can be easily found in reference materials.

Here are some other myths about plagiarism:

Plagiarism only counts if most of the research paper was plagiarized. FALSE: Even if only one phrase or sentence in the essay was copied without attribution, it is still considered plagiarism. It is easy to get away with plagiarism because it is so hard to detect and prove.

FALSE: Not only are teachers and professors experts in their subject matter and therefore likely to be familiar with the source you are plagiarizing, but educators are increasingly using Internet tools that can automatically detect even minor cases of plagiarism.

Remembering these misconceptions will help you avoid accidental plagiarism in your next essay or term paper.

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How a Publicity Plan Can Help Businesses Survive and Thrive in a Tough Economy

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Few business owners, if any, were prepared for the impact the current economic downturn would have on their bottom lines. As a result, companies of all sizes have had to cut back or close their doors completely as sales and contracts have discharged up. However, with careful planning companies can leverage the power of the media to get high-impact, free publicity which could bring a burst of new business.

I am consistently amazed at how few business owners really understand how easy it is to make the media work for them. Small- to mid-sized businesses typically prefer to think that having a publicity / marketing plan is too cost or too difficult. Nothing could be further from the truth.

By creating a basic public plan and learning a few simple media relations strategies, these same businesses can wind up featured on the cover of their local papers or getting free airtime on radio and TV which can lead to significantly more business, fast.

Most media pros will agree that good publicity is far more valuable than advertising. Therefore let me offer 5 reasons a public plan is vital to any business:

1. First and foremost, a plan helps you set goals.

If yours is one of the businesses which has seen a sharp decrease in sales, you may decide that launching a publicity campaign will help you reach your goal of increasing traffic by reminding your audience of the high-level of value and customer service your company provides or by giving away free iPods to loyal customers. The key is to be clear about your goals and objectives before launching a publicity plan and be realistic about the expected outcome.

2. Publicity planning also helps you identify specific journalists at specific media outlets who can most effectively help you reach your market.

In your planning, you will begin to learn the names of the journalists who cover business, consumer affairs, lifestyle, sports etc. Sometimes you'll figure out exactly who to go to with your story idea. This helps you build media relationships, which could put your business at the forefront of any story that could result from that initial contact – that, free publicity.

3. Keeping track of what media you've been in contact with is another plus having a publicity plan.

This allows you to follow up appropriately. When you decide to launch a public campaign, you will be sending information directly to the writers which articles you read and sometimes the reporters who stories you watch on TV. They get tons of 'public questions' everyday, so following up with them directly is important. This dramatically increases your chances of getting free publicity.

4. Additionally, a plan shows that you value your audience and are serious about strategically delivering your message to them.

For example, you may decide to send out a news release once a month about your company's new product, service or promotional campaign. The more they see, hear and read about what you're doing the more your audience will like, know and trust you. Business 101 teachers that this strategy directly impacts sales.

5. Lastly, a public strategy strategy helps you position yourself as an expert or an industry leader.

As you get more media coverage, your peers, your target market and other media outlets will begin to respect you and you will get more publicity, more brand awareness, more loyalty and extremely more business.

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How to Write a Touching Short Story

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“Only the foolish, blinded by language’s conventions, think of fire as red or gold. Fire is blue at its melancholy rim, green in its envious heart. It may burn white, or even, in its greatest rages, black.” – Salman Rushdie

When a writer bleeds words on to a page, he hopes in his heart of hearts that someone somewhere will read his work and feel a connection in his soul. Every writer writes, not just to get words out there, but to touch and influence readers in even the smallest ways. We write to touch lives, to somehow make the world a better, happier, wiser place.

While it is quite natural for some authors to spew out masterpiece after masterpiece, for others it is a little more difficult to figure out how to get that edge, that hook, that element that will reach down into the souls of each reader and yank at the depths. So, “How do you write a touching story”, you might ask; it can be simple, if you start right, young padawan.

The most important thing to remember when attempting to write a touching story is to write about what you know.

You definitely know how difficult it is to fake knowledge of an essay answer when you have no idea what the answer is. The tendency is for you to write random thoughts that seem correct and to go around in circles until you’ve written yourself into a corner.

So, write about what you know because this is the purest and easiest way to start. If you write about things that you have personally experienced, you can write authentically and confidently. You may even choose to think about how you’d react and what you would say in a fictional situation. Find a way to channel your deepest and strongest emotions, especially those that you’ve already experienced. It is often easier to start when you’ve got a strong personal emotion and experience you can draw inspiration from.

Remember that if it comes from within you, there’s more of chance of you writing something great. If you need any help, you can always do a little research.

Next, try to use elements that are easy to relate with. Create a character that can be real, who acts in a natural way, as if she were your friend or someone you know. Listen to the way people talk and use it in your story, having a child talk like a child and an adult speaking appropriately. Try to use situations that people can relate to, such as the loss of love or the death of a friend. The more relatable your situations, the wider the audience scope will be.

Don’t worry too much about how touching your story will be; it just might block you. Instead, focus on writing for you. Write because you just gotta. Write because the words need to be said. Write purely, authentically, seeking to please no one but yourself. Whatever you write, if it’s done purely, it will touch someone somewhere. And if there’s at least one, then that’s good enough. Just write.

Happy writing!

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The Top Ten Characteristics of a Good Sales Letter

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With today’s rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on television, the thousands of posters plastered on both city and town walls, and the thousands of sales people all jostling each other to catch a prospective customer’s attention, is there still an alternative marketing method that could ensure your commercial success?

Believe it or not, the crowded global market can work both to your advantage and disadvantage. With more products and services like yours on the market, you will have to contend with competition, not to mention often hard sell marketing tactics from your more financially equipped rivals. Customers, however, are already saturated with hard sell marketing tactics – such strategies tend to make companies appear impersonal, and customers may feel alienated. More than ever, you will need a marketing strategy that will show customers that you care for their needs and wants.

A good sales letter is a viable strategy that you may want to try out. Whether you will send the sales letter through snail mail or email, a sales letter can outline the outstanding characteristics of your company, the products or services that you are offering, and incentives that may come with purchasing your products or services. A sales letter, moreover, is addressed to individual prospective customers. This personalized form of marketing can make customers feel special; if done properly, a good sales letter can earn you customers and widen your market base.

Before you set to work writing your sales letter, take note of these characteristics of a good sales letter.

o A good sales letter should catch attention even before it is opened. Catchphrases such as “Know how to get great discounts when you buy your PC” or “Save hundreds of dollars on your grocery shopping now!” can attract customers. Remember, your envelope has to be opened before you can make any prospective sale, so make sure that your letter is attractive enough not to be placed in the trash bin before it is even read.

o Some sales letters will contain jokes, puns, or clever language. Although this may make you appear playful, it will also undermine your credibility before customers who know nothing about you. The simpler your language is, the easier your letter is to read.

o A good sales letter should be personal. Address your letter directly to the recipient, and address the person by name throughout the letter. Avoid “Dear Sir or Madame” or “To whom it might concern.” Customers need to know that you care before they care about what you know.

o Email is not necessarily the best way to send a sales letter. Some sales letters are often placed automatically in the spam folder, where they can be ignored, and then disposed of without even being read. Because snail mail is becoming rare, an attractive sales letter can catch a prospective customer’s eye.

o A good sales letter should establish a company’s credibility. Do not be afraid to use testimonials from your satisfied customers, or quotes from famous people who may have used your product or service. However, do not overdo it: one or two quotes will be enough, three will be hard sell, four will be annoying, and anything more than that will make you appear either desperate or lying.

o A good sales letter cannot stand on its own – you should have not only good products and services, but incentives as well. If you offer incentives for buying your product or service, state them explicitly. Studies show that discounts as low as ten percent, and all kinds of free things appeal to customers, and make them want to buy a product or take advantage of a service.

o A good sales letter should not only sound good but look good as well. Use large fonts, and append your company banner or a picture of your company headquarters if you can. If you feel that this is not appropriate, then add pictures of your products, along with captions. Print your sales letter on high quality paper, and make sure that your pictures come out clear and crisp. A sales letter on rough paper, with low quality ink, will not speak well of your company no matter how good your products and services are.

o Provide contact information, especially phone numbers and emails. Be ready, moreover, to respond to each question your prospective customers will put forth.

o Avoid jargon and acronyms. Remember, you have to make your prospective customers understand you. If they do not understand any part of your letter, they will simply throw it away.

o Enclose brochures with your sales letter, along with tips that the customer might be able to use. For instance, if you are selling luxury cars, you can include the top ten tips when choosing car upholstery. Make customers feel that you care for them, and they will flock to you.

A good sales letter is challenging to write, but if written well, the rewards can be numerous. As long as you keep your language simple and maintain the credibility of your company, you will have the wider market base that you need, and the profits that you want.

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Source by Mario D. Churchill

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