Freelance writers, new or old-hat, need writing portfolios as an addendum to their resume. The published writing samples contained in their writer’s portfolios, like the artwork in the artist’s portfolio, is a way of sharing their body of work with prospective employers. Having their writing clips collected in one place – a portfolio or e-portfolio …
Author Archives: heidelbergerwohnen
Two Useful Copywriting Tips That Are Easy To Apply
I get it, you’re looking to improve your writing for the web or writing for flyers and brochures but you don’t want to hire a freelance copywriter. You want to do it yourself. No problem. I hope this helps. Basically I want to point out two key little tips that can drastically improve the writing …
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10 Commandments for Technical Writers
The main goal of a technical writer is to convey an idea in a terse and concise way. A good technical writer need not be a Masters in English or Communications. All a technical writer needs is a clear understanding of the software/product/application and basic grammatical knowledge. We are here to make your technical writing …
Are You Being Beaten by Resistance?
When you start to reach out of your comfort zone for things you have never had or done before, then you are stretching yourself – and that’s a good thing. When you stretch yourself and start to go in directions that you have never ventured into before you will come up against obstacles and challenges. …
The Work-A-Holic’s Wake-up Call – Four Steps to Effective Stress Management
The world of journalism is reeling with the sudden death of Tim Russert, famous for NBC’s Sunday interviewer on Meet the Press. Praise is pouring in from all directions for this excellent journalist, a loving family man, a generous, kind human being, a devout Catholic, who enjoyed baseball. So why did he die so young? …
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Goal-Setting for Copywriters – SMART Goals
Most copywriters would not want to meet me at a party. Here are just a few of the questions I’d hit you with: What medium do you specialize in? Direct mail, brochures, websites, infomercials? Which fields? Do you bill hourly, by the job, or a percentage of direct response sales? Do you license your copy …
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Difficulties Translating Technical Documents
Translating any type of document can be a challenge, but technical texts can be even more difficult. Documents such as instruction manuals, user guides, medical documents, court transcripts, or any type of technical or scientific text require not only an accurate translation of the language used but also an in-depth understanding of the terminology and …
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A Short Interview With Ben Franklin
The following is a fantasy interview with Benjamin Franklin. Franklin was one of the most interesting and amazing figures of the American colonial period. Host : Our guest today on The Program is Dr. Benjamin Franklin. Dr. Franklin is a native Bostonian, but his adopted cities are Philadelphia , London , and Paris . Dr. …
How to Build a Writer’s Marketing Platform
As a writer, are you interested in building a marketing platform? There are some important things you should know in order to do this successfully. No matter what type of writer you are, the difference between being unknown and well known lies in your ability to create influence. You need to have a platform that …
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100-Year Old Copywriting Secret Lets You Sell Without Selling
There’s no doubt about it that we are being bombarded with more advertising and marketing — especially online — than ever before. And if you want your ads to cut through the noise and clutter of an overcrowded market place, one of the best things you can do is not try to make the sale …
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