freelance writer with a Bachelor of Arts in English from San Francisco State University
As though speaking in public isn’t tricky enough, then there is the roast. When we are asked to put on a roast for someone we find ourselves walking directly into a social minefield from which there appears to be no way out. If we do a poor job, then the audience will be bored and …
Continue reading “Speakers Need To Know How To Host A Roast Without Becoming Toast”
Only about 20% of your copy is going to get read. The rest will simply be scanned. I’m sure you’ve heard the statistic before. It’s nothing new. While it might sound frightening or frustrating, it’s a fact of copywriting life. So what do you do next? Give up? What difference does it make if only …
Continue reading “Five Sections of Your Copy Guaranteed To Get Read”
With the diversity of the San Francisco landscape, you can climb a mountain before lunch, spend the afternoon in a first-class museum, and dine on world-famous Fisherman’s Wharf in the evening. The ability to enjoy so many different things within one city makes San Francisco one of the most popular tourist destinations in the world. …
I must confess that two things which I have loved are t western films and books of that turbulent period referred to as the ‘wild west’ in American history of the 19th century. This was a period that created legends of its own in the shape of Doc Holiday, Billy the Kid and a host …
Continue reading “Reviewing Zane Grey’s Classic’ Riders of the Purple Sage’”
Right, first things first… Who the hell is Auntie Aida? Has your Dad got a long lost-sister he hasn’t told you about? Or is she your Mum’s secret twin? Breathe. It’s none of those. You see, “AIDA” is a copywriting formula. And if you use it when writing your copy, it’s gonna help you sell …
Continue reading “Proven Copywriting Formula By "Auntie Aida"”
Plot points are linear links that make up the chain of traditional Aristotelian 3-act dramatic structure. This classic structure worked well in Hollywood for almost a century now. Although young movie makers are forcing the limits of this structure, plot points still rule the day as the “tent poles” that hold up of the circus …
You’re a Fashionista with a capital “F.” You’re on a first name basis with the top designers. You predict fashion trends before they happen. So why not share your love of fashion design with the world through a blog? As you’ll see, there are just a few simple steps for starting your own fashion blog. …
When my wife and I took our first trip to California before we moved here, we saw a large population of Asian Americans in San Francisco. We had come West from Massachusetts, partly because the state we lived in felt like it was still attached to a round world, and we were seeking the new …
You have probably heard of Spanx and their line of slimming shapewear. Spanx essentially invented the shapewear market. Many celebrities and stars on the red carpet wear Spanx to help them look great. Spanx is designed to help women look their best, and there are several pros and cons to consider before purchasing a pair. …
Continue reading “The Positives and Negatives of Spanx for Women”
The Internet has posed a host of advantages for its users. The fame of this medium of information has grown manifold in the recent years. People all over the world are in search of making additional money in lesser time. Internet has provided these people with a rapid, fast and hassle-free opportunity to earn money. …
Continue reading “Key Benefits of Using the Internet to Make Money”
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