Seventies Eccentrics

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There was an abundance of eccentric personalities in the late Seventies, and Olga Deterding, the Shell oil heiress was one of them. She wasn’t as wild as the characters in “Frantic”, my nostalgic novel about the early ’70’s (‘A lion coat clad white girl, with waist length black Japanese hair, was leaning against the stage, mouthing excruciating obscenities from her exquisitely shaped lips. …. every time this creature from a lost planet opened her shaggy lion coat, she was totally nude underneath’), but she came pretty close. Olga was an enthusiastic socialite, and at the opening party of Wedgies nightclub in Kings Road, was so sloshed like she regularly was, that she spent most of her time crawling around on the floor underneath the tables. This anti-social behaviour was regarded as the norm in those days, so nobody cared if she made a fool of herself. One person who did was a German girlfriend, who was staying with me at the time. She thought it was shocking that this middle-aged woman was making a spectacle of herself. Maybe members of café society were hesitant to reprimand an heiress, but my girlfriend had no idea who anybody was and even if she did, she wouldn’t have cared less. ‘Get up immediately! You are making an idiot of yourself. Can’t you see that everyone is laughing at you,’ my Teutonic friend barked. Olga Deterding might have been inebriated, but she actually listened and managed to pick herself up from the floor, and plonk herself down on a chair where she promptly fell of again.

She entertained lavishly in her multi-storey penthouse in Piccadilly, opposite the Ritz hotel, which was ideal for parties. She once gave an after show party for her equally eccentric crony, Quentin Crisp after his sell-out, one-man show at the Duke of York. If I recall correctly, the penthouse walls were painted a glossy white and the décor, consisting of realistic sheep sculptures nibbling at the grass coloured carpet was a topic of conversation. Olga was single (her exes included Alan Whittaker), and similar to women of ‘a certain age’ was regularly escorted by members of the gay community, which included Quentin Crisp. Olga was a louche socialite, from whom everyone ran away from when she was peaking in a fit of drunken exhibitionism. But, she possessed a heart of gold, unlike a lot of ‘ladies who lunched’ in those days. The majority of them lionised their hairdressers and fashion designers, and were committed to the art of looking fabulous. Olga was past caring what she looked like while she lurched from one party to another. At least she was dressed for dinner when she choked to death on on a piece of meat, while dining out in a club. Her premature exit made the headlines.

Copyright: Frances Lynn, 2006

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Source by Frances Lynn

8 Sentence Patterns for Academic and Technical Writing

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An expert academic or technical writer needs only a few basic sentence patterns to produce easy-to-understand writing. Each of the sentence patterns below will result in clear academic or technical writing. However, do not use any one pattern more than twice in a row to prevent the writing from sounding repetitive and boring. Also, use the more complex sentence patterns less frequently. They are more challenging for the reader and may make the writing overall more complex than necessary.

All effective sentence patterns start with the Subject-Verb-Object (S-V-O) sentence structure. Optional components are additional S-V-O structures and descriptive words, phrases, and clauses (D), which can be placed in various locations.

In the samples below, the subjects are underlined, and the main verbs are in italics.

1. Simple sentence (S-V-O): A simple sentence has one subject-verb pair. It starts with the subject (or an adjective and the subject). The subject is immediately followed by the verb (or an adverb and the verb). A simple sentence may contain an object.

Example 1: The computer desktop provides access to your files.

2. Simple sentence with a simple introductory description (D + S-V-O): The main sentence is a simple sentence. It is preceded by a simple descriptive phrase with only one level of description (2a) or a simple descriptive clause with only one subject and verb (2b). If you need to describe some aspect of the introductory description, use two sentences. Otherwise, the description will be overly complex and increase the potential for confusion.

Example 2a: As designed, the computer desktop provides access to your files.

Example 2b: When your computer is working properly, the computer desktop provides access to your files.

3. Compound simple sentence (S-V-O + S-V-O): Two simple sentences are joined by a conjunction.

Example 3: The computer desktop provides access to your files, and the external hard drive stores back-up files.

4. Compound simple sentence with a simple introductory description (D + S-V-O + S-V-O): This pattern combines the previous two patterns.

Example 4: According to the instructions, the computer desktop provides access to your files, and the external hard drive stores back-up files.

5. Simple sentences with compound predicates (S-V-O + V-O): The subject has two main verbs.

Example 5: The computer desktop provides access to your files and contains shortcuts to common programs and folders.

6. Simple sentences with compound objects (S-V-O + O): The verb has two objects. Not every sentence has an object, but a sentence that can have one object can also have two.

Example 6: The computer desktop provides access to your files and critical information about your computer.

7. Simple sentence with descriptive phrase for the subject or verb (S+D -V-O; S- V+D -O): A descriptive phrase follows the subject (7a) and either follows or precedes the verb (7b). If you use a descriptive phrase after the subject, keep it as short as possible because it will separate the subject and the main verb. A descriptive phrase does not have a subject and verb.

Example 7a: The computer desktop, your starting point, provides access to your files.

Example 7b: The computer desktop provides, as simply as possible, access to your files.

8. Sentence with ending descriptive phrase or clause (Sentence + D): Any of the previous sentence patterns can be followed by a descriptive phrase or clause. For example, the descriptive clause in example 8a follows a simple sentence, the descriptive phrase in example 8b follows a compound sentence, and the descriptive phrase in example 8c follows a simple sentence with a simple introductory description.

Example 8a: The computer desktop provides access to your files, which is handy when you need to locate a file quickly.

Example 8b: The computer desktop provides access to your files, and the external hard drive stores back-up files, thus providing two ways to access all files.

Example 8c: As designed, the computer desktop provides access to your files, with back-up copies on the external drive.

Other sentence patterns: These eight sentence types will serve you well in nearly every instance. You can modify them to create other patterns. For example, you can add descriptive words in multiple locations. With each sentence you write, however, consider the level of complexity and consider whether a simpler pattern will work. Some cautions: (1) keep the S-V-O pattern intact, (2) only use one level of description, and (3) use few descriptive clauses and phrases, if any.

By using these sentence patterns, you will communicate clearly with your readers and will become more competent with academic or technical writing.

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Source by David Bowman

5 Marketing Automation Techniques That Convert Leads Into Worshiping You

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You may invest a lot of money to build your website and attract visitors.

But what if you keep spending money on SEO, online advertising and other types of marketing with no customers to show for it?

Or less customers and sales than you hoped for or planned?

The results could force you to borrow money …

Egypt lay off workers …

or lose your business. Now that would be bad.

But what if there is a way to prevent that from happening?

What if this new way could help you achieve your goals faster and easier?

You see, all the money you invest in SEO and other traffic building tactics will show little or no return if you do not convert leads into customers.

Sales conversion is where you make money. As your sales conversion rate goes up, your cost per customer goes down. And your profit increases at a higher rate.

What a Marketing Automation System Can Do for You
A marketing automation system can help you convert leads fast. So you can earn a return on your investment sooner. Plus, it can help you get customers to buy more from you, more frequently.

An automation system involves server-based software that automates processes for each contact. It does this information about and behavior by the contact. This system is more than just autoresponders. It integrates a customer relationship management, rules and other intelligent functions to help you boost sales conversion.

Here are five marketing automation techniques to help you convert leads into customers.

Marketing Automation Technique # 1: Lead Scoring
Lead Scoring enables you to rank your contacts in response to the actions that they take after they opt in. Lead scoring helps you know who your qualified leads are. So you can funnel them into the right sales conversion sequence.

Marketing Automation Technique # 2: Tagging
Tagging is a way of segmenting your leads. So you can convert leads into sales.

An automation system can tag your leads by the advertising source, type of contact, and other demographic and psychographic data. You can also tag them by the email links that they click on, or when they navigate a certain page of your website. Then your marketing automation system can put them into a custom sequence of messages that fits the tag. So the follow-up message can be more personalized to their needs and wants.

Marketing Automation Technique # 3: SMS Texting
SMS texting is a faster and more reliable method of sending a message than email or print. About 90% of people read their text messages within 3 minutes of receiving them. And texting has 6 to 8 times engagement compared with email. So not only do you get your message read faster, but your contact is also more engaged. How awesome is that?

Marketing Automation Technique # 4: Split Testing
Split testing is a method that many direct marketers use to maximize results. An automation system can allow you to split test two or more sales letters or emails. So you can find out what message works best in sales conversion.

Marketing Automation Technique # 5: Shopping Cart Abandonment Follow-up
The sad fact is many folks – as much as 67% or more – abandon their shopping carts. Yet if you follow-up, you can still close the sale. A marketing automation system can help you to follow-up on these HOT LEADS who abandon the shopping cart and convert leads into customers. So you can increase sales conversion rate.

In fact, abandoned shopping carts that trigger email response recaptures 29% of abandoned sales. Think about how much more money you could make if you could get those folks back to buy from you.

Where to Start
If you have a marketing automation system, start to execute the five techniques above and watch your sales increase.

If you do not have an automation system, then think about getting one. You'll be able to use one or more of the techniques above to boost your sales conversion. The good news is that its affordable for many small businesses.

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Source by Jeff Traister

How To Write a Conversational Style Article

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Writing a conversational style article takes skill. It is important to be able to refer to the reader in an informal manner, without losing credibility or professionalism. The words in a conversational article should flow like a two way interaction between you and the reader. Sometimes, articles written in this style can seem too much like a blog post and not engage the reader as much as it could. It may also be too informal to make the writer seem like a reliable source. Here are some tips on creating a more engaging conversational style article.

Tip 1: Address the Reader Directly

It is always more engaging to read an article that uses "you" rather than "they" or "them." Make sure the words that you use are directed to the reader, so there is no question that the information that you are presenting applies to them. For example, in an article about saving money, I might write, "You can save more money by using coupons when you go grocery shopping." This is more effective than writing, "Many people save money …"

Tip 2: Use questions

Articles that are guided by stated questions help the reader to mentally categorize the information that you are about to talk about. It also gives them a sense that you understand their thinking process. For example, in an article about saving money, I could write about using coupons, then use a subheading like "Are you wondering where to find a good selection of coupons?" I would then proceed by telling the reader where coupons can be found. Speaking generally about the subject and then anticipating a more detailed question that a reader might be thinking about is a great way to keep their attention.

Tip 3: Avoid Slang and poor grammar

The tendency of many writers is to forget about proper English when writing in a conversational style. This can detract from the credibility of the writer. It is important to maintain a down to earth connection with the reader, without using slang that the reader may or may not be familiar with. Poor grammar will stand out more on a page than in an actual conversation. The implication of poor grammar is often a lack of education (even though this may not be true).

Tip 4: Use simple words

If you really want your readers to feel invited to enjoying and learning from your writing, do not use words that they need to grab a dictionary for. It is nice that you know larger words and have a developed vocabulary, but many people are easily turned off from reading in general because they do not understand the meaning of certain words. Consider your audience, and only use technical jargon, special words used only by a certain profession or group, if that is the audience you are addressing. Readers tend to get the impression that you do not want them to really understand. They might feel that you are making a point of being smarter than them if you use several words that they are not familiar with at all.

Tip 5: Use a logical progress of thought

Think about how a normal conversation takes place. It is easy for people to start off talking about one thing and end up talking about another. In a conversational style article, this can happen as well. Feel free to follow your train of thought or one that you predict the reader will go on. Make sure that you bring everything back to the original topic, however, and tie the tangent into the conclusion. (This takes practice.) You should let everything flow naturally, and then go back and edit. If you find thoughts that do not seem relevant, cut them out and plan to use them in a future article. Conversations happen rather spontaneously, and your article should have that kind of twist, without wandering off of the subject to much.

A good conversational style article will draw the reader in by addressing them directly, use questions to guide subtopics, use simple yet proper words, and flow naturally. If you apply these tips to the next conversational style article that you write, it will be engaging and your audience will want to read more.

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Source by Chesley Maldonado

Writing Political Radio Scripts

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The challenge for any election season is to write radio scripts that touch the heart and not deflect off the shield that surrounds the soul of most voters. The condition of the mind has been evolving since the first political radio commercials. The challenge for the writer is obvious. Be subtle in the approach. The days of overt name calling or shouting the candidates name in hopes of making an impression with the voters is over. With so many listening options outside the commercial radio market, candidates and special interest groups will demand much more from the writers than before.

Scott Radio, a radio political voice and script writing organization conducted a survey of over five hundred radio listeners in a quest to understand the mindset or comfort zone of the average radio listener. Some of the discoveries were as follows:

First, the tolerance level for commercials is eroding. Fifty percent of those surveyed stated that they have a quick "trigger" to avoid commercials.

Second, the survey revealed that for political radio advertising specifically, the over saturation by candidates during the campaign is reason enough to avoid commercial radio.

Finally, the research shows that candidate bashing is what the cable news shows do each day in such detail that for a candidate to spend time on the negative issue radio advertising is pointless.

The content of the commercial usually outdated. The American public is now quick to find resolution to an issue. They no longer wait for someone else to assess guilt or innocence. They frame their opinion and only when presented overwhelming evidence to the contrary do they waiver. They take pride in being stubborn on political issues, because they can be.

To spend money advertising issues or negative commentary about an opponent now runs the risk of being old copy, as the voter has mostly formed an opinion before the commercial is produced. By the time the political attack ads make the commercial rotation, a new issue will have surfaced. There is a much better way. scottradio.com has discovered it.

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Source by Scott Perreault

Classification of Servers

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Server is a program which runs on a computer like a service and it fulfills the requirements of other programs which are not installed on the same PC.

Server Computer

This is a computer that is linked with other PC’s or devices and provides necessary network services to the users within an organization or outside users. There are different types of operating systems of hardware which drive or run the server and they are known as server platforms.

There are various types of servers used according to the use. We can discuss on different types of servers as:

Application Servers

An application server is a machine that does the work of connecting two databases or applications. It works like a middleware as a connection medium for two applications. If we take an example then these are the (middleware) products connecting a database system to a web server. Many organizations which are working on and providing various support services like server support, network management, IT management etc. are using different application servers.

Audio-Video Servers

They provide the multimedia features to the websites and allow them to program the streaming content. For transferring data the streaming technique is used and it can be processed steadily and continuously. It is popular today because many users don’t have fast access to download the content quickly. For better streaming the receiver’s side should be able to convert the data into sound and graphics.

Chat Servers

The chat servers allow the users to transfer the data or information within an environment which is similar and offer immediate discussion features. These are working on a real-time technique means immediate response. We can understand it by taking an example of a real-time operating system which responds quickly after getting an input.

FTP Servers

These are one of the Internet features which allow the users to transfer the files securely between the PC’s. The FTP Servers can move one or more than one files providing file security.

Fax Servers

The fax server is software which runs on a server with some fax modems. These are attached with the telephone lines and are capable to transmit the documents as they are to the receivers end. They can receive the information to their own side as well.

Groupware Servers

These servers let the users to interact and work together in a virtual location. They can collaborate together with different locations simultaneously.

IRC Servers

It is also like a chat server. What we chat is depends on the internet relay chat servers, it is like a network allowing the users to chat via different chat servers.

Mail Servers

The mail servers mainly store and move the electronic mails with different networks via LAN, WAN through the Internet.

Proxy Servers & Web Servers

A proxy server works as an intermediary or a computer system which allows other clients to connect with indirect network connections to other network services.

Web server is the hardware and the software which helps and allows the content and information over the internet.

The above information can be useful to those who are studying about servers and also seeking information about managed IT services as well.

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Source by Fateh Kumar Singh

Gothic Novel and the Development of the Genre in English Literature

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Gothic Novel is a type of romantic fiction. It was predominant in English literature around the late 18th century to the first two decades of the 19th century. The setting for the fiction was usually a ruined Gothic castle. The typical story of such romantic fiction revolved around the suffering of an innocent woman inflected by a cruel villain. The writers used ghosts and other supernatural occurrences. The main intend of such novels was to evoke chilling terror by skillfully using mystery and horror.

The Term Gothic Applied for:

1. The Gothic novel was also considered as Gothic romance.

2. The term Gothic is also employed to designate narrative poetry or prose of which the major elements are horror, violence, and the supernatural.

3. The selection of the locale was usually a haunted castle with dungeons, underground passages, ghost-haunted rooms, and secret stairways that produced great amount of awe, wonder and fear.

The genre was nothing but a phase of the literary movement of romanticism in English literature. It was also the precursor of the modern mystery novel.

The Major writers of the Gothic Romance:

It was Horace Walpole who inaugurated the Gothic romance. He wrote The Castle of Otranto: A Gothic Story (1764). Other major writers were Clara Reeve, who wrote The Champion of Virtue (1777); Ann Radcliffe, who wrote The Mysteries of Udolpho (1794); Charles Robert Maturin, who wrote The Fatal Revenge (1807); and Mary Wollstonecraft Shelley who wrote Frankenstein (1818).

The American professional novelist Charles Brockden Brown is known for his Gothic romances. Other American writers such as Henry James, William Faulkner, and Flannery O’Connor used Gothic elements in their fiction. The late 20th century American novelists Stephen King and Anne Rice in their works show the sustained influence and popularity of this Gothic form.

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Source by Rakesh Ramubhai Patel