Keep Cognizant of How Your Senses Foretell Your Destiny

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As you pay more attention to your five senses, you receive guidance based on utilizing your sense of perception with intensity. Your daily senses are whispering and guiding you, as you listen and humble yourself, you'll realize your destiny job, life goal or dreams more quickly, the sooner you pay attention to the intricacies that can be found in any one, or all of your five senses. Faith is the fabric of our being; we all believe in something, or someone outside of ourselves. It is this very inner voice that leads and guides us to reaching our destiny. You can hear what you are called to do by using your five senses, listening and engaging your five senses with intensity, gain clarity in the process of raising your thoughts force and guide your life.

Listen to the internal messages that you receive everyday. Some of these messages may surprise you, they are understanding and compassionate to you, as nobody else is required to be that state of existence for you, the position of self-love and innate compassion is not a fashion statement, IT'S A COMPASSION STATEMENT.

So many people do not lack passion for what they want to accomplish, they may be lacking compassion and the ability to tune into their own five senses, in the way that God intended for them to be utilized *** more for guidance and discernment than for gluttony or entertainment. Life is as a multicolored assortment of pencils with points and colorful experiences to design and create, tuning into your senses of sight, audible skills, sense of smell, well, you get the picture now.

Utilizing more of your five senses can bring you the enlightenment that you seek and can also bring you more mindful, regard for the present moment, peace with vigorously enhanced skills that have the ability to magnify your current attributes or new skills. These skills should be utilized by you as you strive to make the world a better place for you and I. One kind loving act at-a-time and by highlighting the help that you receive from your five senses can really improve and empower your world . Have presence of mind and enjoy the ride that your cognizant attitude can provide you!

Keep cognizance as your presence- gift yourself with your presence daily- with everyday comes a new sunrise- new presence / in the form of many gifts; * receive each new beginning with appreciation and in eager anticipation-begin by paying attention to your 5 senses . Please your senses with daily inspiration. Listen to sounds of illumination; sounds abound all-around- in melodies, harmonies or songs. Imbibe in the beauty of everything.gravitate to another sense- embrace soothing aromas. The sweet smell of gardenias, roses or cactus flowers as you open your kitchen window. View the greenery that can be seen from your balcony or front door.or begin your morning with freshly-brewed aromatic coffee. Listen to the rolling beat of soft-soothing boiling, bubbling hot water, in your tea kettle, anxiously ready to infuse your favorite spotted English, herbal or specialty tea. Watch the process of dripping droplets of vibrant color that began as clear water .. Feel compassion and self-understanding at the forefront of your thoughts. With the break of misty dawn- morning, – and the death of the day before, bringing enlightenment, arising new ideas- aspire to begin the new day with creativity. Decide to live life amorously! Thank you, in advance, for your friendship and your desire to seek more cognizance today! *** make everyday better than yesterday simply by your decision to be happy before the day begins … Speak from your heart is my suggestion to you. You and i should apply our own relative word connections and inner inspiration that brings about much joy for everyone to reap and share respectively! In all ways keep cognizant of how your senses can foretell your destiny.

* Enjoy your day!

I enjoy learning from you and from others offering me knowledge continuously!

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Source by Lorie Ann Jermoune

The 5 C’s of Argumentative Essay Writing: How to Create a Great Argument

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To help my college writing students understand the attitude needed for creating a strong argumentative essay, I invented the “5 C’s” device, which emphasizes clarity, candor, confidence, control, and comprehension.

Clarity. Be direct and straightforward in your argumentative writing. Directness results in clarity. Use your own language, plainly and accurately. Never use words of which you don’t know the exact meaning. Avoid tortured or overstuffed sentences always. Don’t waste time getting straight to the point. Don’t keep your audience in suspense; suspense is for mystery novels, not for argumentative essays.

Candor. Make it your mission to be honest with your readers. Give readers something they can actually use in the real world: hard-won advice, useful facts that you’ve discovered, a careful description of problems, and actionable solutions to those problems. Level with your readers about important information that less courageous writers would rather not write about.

Confidence. Be both calm and firm about the rightness of your argument. Don’t demand that readers agree with you; ironically, such an approach shows lack of confidence. Invite readers to agree with you and congratulate them for choosing your firm side. Acknowledge opposing points of view, but refute them immediately and resolutely. Read classic writers who argue with calm confidence, whether or not you agree with them, such as Machiavelli in The Prince, and steal their attitudes.

Control. A) Don’t get distracted or go off track. Deploy the power of understatement. A strong argument has more impact when discussed matter-of-factly than when screamed or shouted. Don’t quote others excessively. Always retain the first word and last word of every paragraph for yourself. B) Balance the structure of your essay. Each section of the essay should have a specific role. When it fulfills that role, move on. Avoid overly long paragraphs generally; especially avoid overly long first and last paragraphs. To prevent an overloaded beginning that merely confuses readers, avoid explaining yourself in the first paragraph. Dare your readers to be interested in the rest of your essay beyond the beginning. Let your first paragraph establish your topic and your thesis only, and move swiftly to the middle paragraphs where all your explaining should happen.

Comprehension. Whatever your topic, proactively show readers that you understand it well. Be both a helpful guide through complex issues and an informed judge when choices must be made. Cover your territory fully and give readers information that they’re not likely to know. Generous sharing of useful, real-world knowledge is the fastest way to establish trust with your audience. Never forget the ultimate goal, which is to contribute your wisdom freely and help your readers sincerely.

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Source by Marc Briggs

What is Wildstorming?

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Wildstorming is the radical cousin of traditional brainstorming, as it turns the process upside-down and inside-out, where strange and bizarre concepts are the rule.

During a wildstorm session, team members suggest absolutely crazy solutions to the core issue which is being examined. Wildstorms are a great place to ponder ideas that are true overkill or prohibitively expensive. Wildstorm answers can deny physics and logic; they can be weird, fanciful, or even illegal. In fact, they can be impossible! The main rule for a successful wildstorm is that the ideas should be anything but practical.

The Payoff?

Wildstorming is both an ‘ice breaker’ for thinking about a problem as well as an exercise for looking at a particular issue from a wide-variety of angles, especially non-traditional ones.

The remedies discovered during a wildstorming session themselves would probably never be implemented; nevertheless, wildstorms do lead to creative insights on the causes and effects of the core problem. The end result is novel breakthrough solutions.

How It works!

Although wildstorms by themselves can lead the discovery of a novel answer itself, the following three-day process is recommended for the full impact.

Day 1: The method is explained to the wildstorm team, the problem is presented, and a 30-minute wildstorming session occurs. Every idea suggested, regardless how silly, is recorded by the scribe.

Day 2: This is the ‘share and rest’ day. The entire list of results from wildstorm are distributed to the entire team for review and deep reflection overnight.

Day 3: The same team is re-assembled to have a traditional brainstorm on the exact same problem. This second session will have the new goal of trying to generate a brand new pool of ideas that could be translated into real-world solutions. You will be pleased by the results of following this entire three-day process. Do not be surprised if bits and pieces of formerly crazy ideas from the wildstorm session are recycled to form novel, workable, and superior solutions.

The Bottom Line: Wildstorming is play that leads to true breakthroughs, enhanced productivity, and better teams.

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Source by Thom Quinn

Jeremy Bentham, Winston Churchill, and Utilitarianism

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Jeremy Bentham has been cited as the founder of Utilitarianism, the concept in which the value of an action is the result of its consequences. In essence, individuals make decisions regarding their actions based upon the perceived consequences of the action; namely which action would result in the happiness and satisfaction of the largest number of people.

History tells us that Winston Churchill had foreknowledge of the November 14, 1940 bombing of the British city of Coventry. However, despite being given at least 48 hours notice that the city was to be the target of a German air raid, Churchill did not warn the residents of the area. Although a host of legal, political, and moral dilemmas arise from such a decision, Churchill was certainly faced with what must have been a horrifying decision; sacrifice the people and the city of Coventry or make the Germans aware of the fact that British code breakers had deciphered an important means of German military communication.

Breaking the code was likely a major military triumph for the British and Churchill certainly would not have wanted to sacrifice their newfound knowledge to the Germans. Therefore, Churchill would have had to choose the lesser of the evils and let the people of Coventry fend for themselves as they had in previous bombings. Certainly Jeremy Bentham’s Utilitarianism would have found the sacrifice morally and politically right as the fate of millions throughout the world rested on Churchill’s willingness to sacrifice the city of Coventry. Still, the knowledge that the British now possessed did not prevent the annihilation of millions of Europeans.

Undoubtedly, any decision, such as that faced by Churchill in 1940, would be extremely unpleasant, and many people would not be able to commit to such a decision. However, if the sacrifice of hundreds or thousands would ultimately save millions, or even billions, the decision must be made. There can be no instance in which the decision could be determined morally wrong unless the sacrifice would not yield similar results; namely, to use Coventry as an example, if the sacrifice of the city was only to protect the knowledge of the code, and that knowledge would not ultimately save millions. The mere protection of the code would not be enough to rationalize such a decision, but the protection of millions of people would be.

The application of Bentham’s hedonistic calculus to this example yields interesting results. The pleasure that results from Churchill’s decision in this instance would have to be the potential of the code to end the war and save millions of lives, although there was surely no actual pleasure involved in the situation at all. Such an equation would be weak as the results of the decision would be some time in coming if at all. Churchill took a calculated risk in sacrificing Coventry, which could have easily backfired. However, one cannot use equations or theories to approach morality as morality is a self-defined and emotional concept.

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Source by Rebecca Stigall

Agora Model – How to Apply a $300 Million Marketing Plan to Your Business and Make a Fortune

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The Agora model for internet business started out as an experiment 10 years ago. Agora publishing company based in Baltimore Maryland developed the model. The model has helped Agora to grow into one of the largest online newsletter publishers in the world.

What exactly is the Agora Model internet Business?

The Agora internet business model works by using direct response marketing principles to sell information products online. The winning formula is tested and applied to other niches. It is a hybrid franchise business spinning off profitable businesses based on proven business tactics.

The model proved successful creating a 300 million dollars internet-marketing business in the process.

Why use the Agora Model?

There are two main benefits to using the model: the first is you are able to market your products online. When you market your business online

  • You can sell at high profit margins because your cost of production is low
  • You can work from any location and time zone
  • You can start your business with as low as $1000

The second benefit is you can become an info publisher. Information products are niche products. Because…

  • They have high perceived value (webinars, online courses, home study courses, boot camps)… so you can charge high prices
  • Your cost of production is low, because you can outsource most of your staffing cost( ghostwriters, graphic designers).
  • Your cost of delivery is low to zero ( you are sending electrons via email)
  • Your customers get instant delivery.
  • You can have your sales department on autopilot

If you are like me,who believes in starting business the smart way-low risk highly profitable-then the agora model is for you.

The 3 keys to success in the Agora Model internet business

  • Drive traffic to your website
  • Capture visitor information (lead capture)
  • Follow up with email marketing and make sales.

Let us look at the 3 aspects of this business model in details….

The first step in the Agora model is to drive traffic to your website. You can drive traffic to your website by; blogging, co-registration leads, search engine optimization, joint venture deals, Pay-per-click Advertising, newsletter advertising and article marketing. Some of the above-mentioned ways are free and others will cost you money.

The bottom-line is you want to have prospects and visitors coming to your website as soon as possible.

When you start getting traffic to your website, you are able go to the next step in the Agora model….

To capture your website visitor contact information and build your list in the process.

You do so by persuading your visitors to sign up to your free ezine.

The key to success here is….you need to understand copy writing.

Copywriting is the art of writing so your customers make the decision to buy from you.

This step is the most important step in the agora internet model

The axiom copy is king applies…when you have know how to get to the right prospects…because with copy converting the right prospect to… buy from you is easy.

Why is this important?

Until you get visitors to your website and build, a relationship…your chances of growing your business is low.

You can only start to sell your products when you have customers.

The bottom line for step two is to build relationship with your prospects.

The third step is to follow up your prospects. The third step is mutual to the second, because you need to build relationship with your prospects-before you can follow them up.

Your in-house lists of customers are more responsive to your sales promotion….. because you have built a relationship with them.

What is the secret to building a relationship with your house list?

Send them valuable information………..

This means you offer them free actionable advice that solves their problems and frustrations.

When you are able to offer free useful advice and promote your products to your house list…..your sales and net profits will explode in no time.

We have looked at the agora model for starting an internet business.

We have also seen the keys to long-term success with this model of internet business.These keys have produced multimillion-dollar sales for Agora Inc.

The good news is you can apply this model to your business starting today.

Rich Schrefen, internet marketing expert and CEO strategic profits sums up the Agora internet model this way…

Step 1: Develop a multi-million dollar repeatable formula for selling nearly free information at 1,000%+ markups.

Step 2: Find new niches to apply the formula to.

Step 3: Repeat as needed (in their case to the tune of hundreds of millions of dollars a year)

Do you see the big picture?

Put your hands up… if you want to apply the Agora model to your business…

I will because it’s the wisest decision you can ever take.

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Source by Akinniyi Osho

Why Nigerians Need a Female President

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Nigerians should start to think of having a female president for our country in the nearest future.

This is because from all indices, which are available to the public, it seems our male leaders have failed the country.

Nigeria, with an estimated population of 180 million people, spread across 35 states and Abuja and 774 local government areas, is a big attraction to local and foreign investors. It is a big and potentially booming market.

But, regrettably, since 1960, when the country became an independent nation, records shows that 80% of Nigerians, especially in the rural areas are living in abject poverty, while less than 10% are swimming in wealth.

My intention here is not to rubbish my beloved country in this article. Far from it. But, in truth, corruption, poverty, lack of social amenities, etc, are some of the challenges Nigeria is presently going through.

This is the reason why I endorse the recent moves by WARDC and Voices-4-change to groom female students from tertiary institutions in Nigeria for political positions in future.

This may sound like a promotional article for the two non-governmental organizations. But, in reality, it is not.

We must drum up supports for a female president in Nigeria, since our male leaders seem to have failed us.

I stand to be corrected; women are open, transparent, sincere and honest in their dealings with themselves and others.

The likes of Dr Ngozi Okonjo-Iweala, Nigerian former minister of finance comes to mind here.

Contrary to what some of her critics say, she performed creditably to fix the economy of Nigeria.

If a woman is elected president in 2019, I am optimistic that she will clean-up Nigeria of corruption, fix the economy and deliver democracy dividends to ordinary Nigerians at the grassroots.

Recently, Women Advocates Research and Documentation Center, (WARDC) and Voices-4-Change, held a 3-day retreat for young women from tertiary institutions in Lagos state, south-west Nigeria.

Dr Abiola Akiyode-Afolabi, executive director, WARDC, disclosed that it is unfortunate to note that in Nigeria, women are made up about 50 percent of the estimated 180million people.

According to her, regrettably Nigerian women are presently occupying less than 10% of political positions and offices across the three tiers of government in the country.

Dr Akiyode-Afolabi however disclosed that her non-governmental organization with supports from Voices-4-Change, have vowed to groom women to rise beyond the various obstacles posed by culture and economy which has prevented them from vying for political positions at the local, state and federal levels.

This is true even as Nigerian president, Muhammed Buhari is wagging an anti-corruption war, where monies, running into millions of naira have been collected from suspected looters of our collective treasuries.

After Buhari, Nigerians should think of voting a woman to rule the country in 2019. This is my take on this issue.

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Source by Emmanuel Udom

Three Persuasive Techniques for Writers

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The art of persuasion was a mainstay of Aristotle’s teachings over 2000 years ago. Aristotle taught three persuasion techniques, which he called ethos, pathos and logos. These techniques have been employed by writers and speakers ever since to change the minds of others. The technique that works the best depends on the audience that the writer or speaker is addressing. For writers, it is best to keep in mind that they are meeting their readers face-to-face and that their reading public may be wide spread across the state, the nation, or around the world. With that in mind, that writers won’t always know which persuasive technique will work the best, so they should make use of all three forms of persuasion.

Ethos, Logos, Pathos in Brief

In the art of persuasion, writers will need to use these three techniques:

  • an ethical appeal (ethos) to sway readers based on their moral fiber and trustworthiness and integrity.
  • a logical appeal (logos) to persuade readers through the use of rational analysis and logic.
  • an emotional appeal (pathos) to change the readers’ minds by stirring up their emotions.

ETHOS, the Writer’s Credibility

Ethos makes use of the writer’s credibility as an expert or reputation within the community. Readers may not accept a writer’s argument if the writer has a less-than-clean reputation, or if the writer is trying to discuss a topic on which he or she has absolutely no expertise. If the writer is trying to begin a reputation with a new audience or beginning to gain a reputation as an expert in a specific field, then that writer should not only behave consistently, but should be consistent in his or her writing skills and have an aptitude for adequately researching his or her topics. If beginning writers don’t yet their topic inside and out, then they must go out of their way to research every bit of information they can find, and study, study, study until they can come across as someone who knows what they are talking about. In other words, if you’re not an expert, become one. If the writer can discuss a topic, and explain it in ways that readers can easily comprehend, then readers will come to view the writer as an expert much more quickly.

LOGOS. the Writer Uses Logic and Reasoning

Writer’s convince their readers that the writers’ argument is sound, or persuade readers to change their minds, by presenting their material in a rational, chronological style. The writers’ arguments must be backed up with specifics, sound analysis and verifiable evidence. Writers can strengthen their credibility by adding charts and tables, statistics, photos and first-hand experiences to the piece they are writing. The specifics, analysis, and evidence as well as the charts, tables, statistics, photos and first-hand experiences – either all of them together, or in any combination – will help to convince readers that the writers’ arguments are valid, which makes it easier for readers to agree with them. If writers can make use of metaphors, analogies and similes, they can help their readers connect the writers’ arguments with experiences and circumstances in their own lives. When writers make these sorts of connections, they are more likely to persuade their readers.

PATHOS, the Writer Appeals to the Emotions

Writers, of course, can always appeal to their readers’ emotions in order to get them to take action. Stirring the readers’ emotions, may inflame their sensibilities or rouse their interests. Through the use of certain keywords, pathos can be directed toward the readers’ goals, values or beliefs (i.e. pain, their children, threats to their community). Pathos is a means of giving readers relief from their emotional needs. When reading a piece with emotional appeal, readers are looking for the writer to:

  • make a personal connection with them.
  • show them what actions they should take to make the problem right.
  • give them advice on how to accept certain circumstances and events.
  • provide them the opportunity to belong to a group.

Aristotle’s methods for persuasion have withstood the test of time. They are worth any writer’s time to learn and apply to their writing on a regular basis. These websites have great information on Aristotle’s persuasion methods. For further research in this area check them out.

California State University, Los Angeles: Ethos, Logos, Pathos: Three Ways to Persuade, by Dr. John R. Edlund

http://www.calstatela.edu/faculty/jgarret/3waypers.htm

Web English Teacher: Argument & Persuasive Writing, Lesson Plans And Teaching Resources

http://www.webenglishteacher.com/argument.html

By Joan Whetzel

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Source by Joan Whetzel

6 Key Elements of Customer Relationship Marketing

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Customer Relationship Marketing (CRM) is a highly topical and relevant way of thinking about marketing. It is relevant because of the internet, and the impact it has had on the way marketing is carried out by businesses.

In this article, I’d like to look at six of the key conceptual elements which under-pin the CRM approach.

Element 1: Customer Differentiation

As its’ name implies, CRM is a customer centric approach to business. With this approach, a company is aiming to differentiate its’ product or service offering by customer profile. Instead of a more conventional approach, where a company differentiates primarily by its’ products or services.

Element 2: Long Term Emphasis

The aim here is to build a relationship with a customer over a period of time. This approach dove-tails very well with many Inbound Marketing strategies which are used on the internet.

This ongoing relationship has both cost and revenue benefits. On the cost side, it is almost always less expensive to market to an existing customer, than find a new one. The reason is simple; they already trust your organisation.

Element 3: Continuing Transactions

This is in some ways related to element two above. Rather than seeking one-off transactions with customers aim for multiple transactions. This may be in the form of cross-sales, add-on sales etc. Or it may be that you become a preferred supplier for a given niche product or service.

Sometimes, this is an economic necessity, as the cost of getting a first transaction is so high, that only repeat sales make the process worthwhile.

Element 4: Two-Way Communication

A core element in the building up of meaningful customer relationships is their ability to stay in touch with a company. With the advent of social media, email and SMS, this is even easier. This technology allows the communication to become more of a two-way process. And it is the customers who are just as likely to initiate a communication as is the organisation.

This is a great way to get real feedback of people’s wants and needs. And it ties in well with element one above; creating customer centric products and services.

Element 5: Retention Focus

With the CRM approach, a company is focused more on how to retain customers as opposed to simply how to acquire more customers. Aiming for a low customer churn rate is seen as highly desirable, and it is very often a cost effective way of doing business.

This feature again ties in well with the shift in power between buyers and suppliers that the internet has created. Buyers are no longer dependent on supply companies to tell them what’s available. They can go to the internet and do their own research, and share stories with other people who have used a product or service.

Element 6: Share of Values

By aiming to share a value set with their customers, companies can build strong relationships. These strong relationships translate into a clear brand identity, which transcends the ability of organisations to simply buy loyalty with advertising or special offers.

Summary

In summary, CRM is a major shift in marketing practice, from mass marketing to individualized marketing. The focus has shifted from acquiring lots of new customers to retaining and building more business from a smaller base of loyal high-value customers.

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Source by David R Durham

Book Review – Mixed – My Life in Black and White

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“I hate covert racism. I always hated guessing whether someone is being mean/rude/nervous because they hate my race or because they are having a bad day. As I got older, I noticed that covert racism is like depression: You know it when you feel it, but it’s hard to explain to someone who has never experienced it. It’s like a sixth sense that God has given people of color that white people don’t believe in. We just know.”

In her memoir “Mixed: My Life in Black and White” (2006), Angela Nissel writes of the struggles she faces while growing up biracial. Nissel’s name may be familiar to fans of the NBC comedy series “Scrubs.” She has been a staff writer for the show for four years and is now consulting producer. As a starving artist (a.k.a. freelance writer), Nissel sold some goods on eBay for extra cash. The winning bidder for one of those items was a television executive who had read her first book “The Broke Diaries” (2001), which was about her days as a broke college student. The eBay winner introduced Nissel to a television literary agent who sent copies of “The Broke Diaries” to shows hiring comedy writers. Nissel had numerous job offers, but chose “Scrubs.”

Her knack for sarcastic, quick-witted humor that is a driving force in “Scrubs” is what makes “Mixed” a must read. When Nissel is in the fourth grade, two of her classmates, Jimmy and Michael, call her a zebra. (That isn’t the humorous part.) Nissel’s father finds out and goes to the boys’ houses with Angela. Jimmy’s parents scold their son. However, Michael’s father slams the door in Angela’s father’s face. That father’s dog has been using the Nissels’ yard as a bathroom, so Angela’s father concocts a hilarious scheme involving an Ex-Lax pill. Angela asks her father whether the Ex-Lax will hurt the dog. “‘No, just Michael’s father’s carpets,'” her dad replies.

Later, though, Angela discovers that her father has been cheating on her mother, but even this situation is steeped in humor. “I already knew my parents were having problems and she suspected my father of cheating. (Note to parents: Trying to have cryptic conversations by spelling words out no longer works once your child is reading.) Then later, “Ever since the first argument about my father c-h-e-a-t-i-n-g with w-h-o-r-e-s, my mother had started working a lot….”

The thing about this book is that the comedic moments are also sad ones. And this is Nissel’s strength: She makes you laugh, but she also makes you think. Comments from people about her looks teach her that there is “good” hair and an “ugly” nose. The features people consider pretty are from her white father.

She went to all-black schools, all-white schools, public, private, schools associated with different religions-yet she never fit in. She was never white enough or black enough, so she was the target of merciless teasing. “Being a mixed child, you get used to people staring at you,” she writes. She immediately follows with humor: “I learned that rolling my eyes or sticking out my tongue was the quickest way to get people to avert their gazes.” She learns that being biracial is no easier in the dating world. She notices that of six black male coworkers at a production company, “five had white wives and one was dating an Asian girl.”

The book is filled with Nissel’s struggles, but she doesn’t want you to feel sorry for her; she is explaining how her experiences (good or bad) made her who she is. She makes you care about the people in her life, particularly her mother, who let her daughter change schools and religions-almost as often as she changed her clothes-in an attempt to find herself. Nissel doesn’t censor herself-or anyone else-which makes for brilliant dialogue and unapologetic honesty.

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Source by Whitney Brennan

Professional Tips For Effective Business Writing – Write to Express, Not to Impress

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Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. Every word must convey a precise meaning that is understood in the same way by writer and reader. Use your thesaurus to replace long words with shorter, crisper ones.

Whether you are writing a prospecting letter or a report, a follow-up letter or a proposal, use the shortest, simplest word you can find to convey the meaning you want. Whether you are writing up, out or down, choose appropriate replacements for the cold and pretentious business expressions of the past. Eliminate the junk like: attached herewith please find. Instead, say exactly what you mean: I am attaching this for you. Use ordinary, everyday English–I call it shirtsleeve English–for real results.

Simplicity makes reading easy–and professional writers know that business readers want a quick, easy read. In fact, most busy readers get lost in sentences of 21 words or more. Equally important, when you go for the bigger, more impressive word, the chances are your reader will find you less impressive–not more. According to Daniel Oppenheimer, researcher and contributor to the Journal of Applied Cognitive Psychology, “Anything that makes text hard to read and understand such as unnecessarily long words or complicated fonts, will lower readers’ evaluation of the text and its author.”

In twenty years of teaching business writing workshops and polishing proposals for my corporate clients, my experience tells me it’s the people with the least education who seem driven to use the biggest words–often with the silliest results. One writer, for example, searched for an alternative to “old” and found one he liked. In his letter, he actually referred to “senile” equipment. Another writer tried to impress a CEO with this: I value your needs and I wish to have the opportunity to assist you in achieving your envisions. You may laugh, but that is a direct quote–and it isn’t funny.

Now, I am not suggesting you would make the same foolish mistakes, but the principle of writing simply and cleanly is an important one–no matter how many degrees you have or how good you are with a dictionary. Professionals don’t complicate information–they simplify it. They don’t choose a ten dollar words when a fifty cent word works better. They don’t try to dazzle with multi-syllables when short, crisp words simplify reading and improve business results.

Don’t use “as per your request” when you could say, “as you asked.” Don’t write, “despite the fact that” when you could write, “although.” Don’t go for the heavy-duty, “in reference to” when “about” works better. I’m sure you get the idea.

When you write for business, it is not your job to teach your reader a new word. Nor is it to your advantage to show off, talk down, or confuse the reader. Clarity charms. Simplicity pays. Write to express, not to impress, and you’ll find your business writing actually means business.

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Source by Fern Lebo