Hiring an Ebook Ghostwriter to Promote Business

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Why Hire an eBook Ghostwriter?

eBooks are the way to promote your business while bringing information to your end users. eBooks are also a great marketing tool to help bring traffic to your site. It also offers an incentive for leads to submit their information to receive your eBook (usually free in exchange for an email). This translates to money for leads generation businesses, and it brings more viably potential customers to your site since they are legitimately interested in your business industry.

eBook writers come in a variety of literary flavors. Just like any other author, eBook ghostwriters have a certain niche where they specialize, while others are research experts who can study a subject and write a manuscript that is catered to your business. Some eBook ghostwriters are more creative, and they are great for children’s books or manuscripts that require more of a creative twist.

Hiring an eBook ghostwriter is a perfect way to enhance your ability to create the perfect eBook for your business. It’s important to hire a talented eBook ghostwriter or you might find yourself with an entire manuscript that is poorly written.

How Much Does an eBook Ghostwriter Cost?

It depends on what you want in you eBook. EBook ghostwriters generally work for about $10 a page at minimum. Cheaper places are likely outsourcing their work, therefore you are not receiving the high quality you get from a formal eBook ghostwriter. In the writing world, it’s true that you get what you pay for. You don’t necessarily need to buy an eBook at an exorbitant price, but a reasonably priced eBook ghostwriter gets you what you want at the quality you deserve.

How Do I Find an eBook Ghostwriter?

A good example of a reputable eBook ghostwriter can be found on this web site. eBook ghostwriters are usually freelance writers who have either published print work or they have ghostwritten eBooks for other clients. Finding the right eBook ghostwriter depends on the subject matter. Some eBook ghostwriters have a higher knowledge of finances while other eBook ghostwriters are legal experts. Creative eBook ghostwriters are also proficient in writing small children’s stories or eBooks that focus on inspiring readers. The best thing to do is to contact the eBook ghostwriter and ask for their rates, background, or portfolio information.

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Source by Jennifer Marsh

The Essence of Technical Writing

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The Gist of Technical Writing

Technical writing, though may seem to be complex outwardly, is not that much complicated when approached in a pragmatic and systematic way. To make it simple, technical writing is just the process of peeling the outer chunky cover of the complexity of the entailed subject and showing the common reader the right way to feel the inner softness at ease.

The Objective of Technical Writing

Technical Writing is the process of taking away the toughness of the subject and making it simple and straightforward so that even ordinary readers who do not possess the grasp of the subject can easily digest the topic. A technical writer must be capable to assimilate the subject technical communication in its entirety and must be competent enough to translate the same into a commonly used language avoiding all of the included technical jargon.

Though the subjects can vary, an expert technical writer will have to be skillful in providing the readers practical and precise content regarding the discussed subject in an ordinary language. The topic may be based on issues such as computer snags, recently launched innovative apps, description of a consumer gadget, mobile phones, computer tablets, medical items, or many other such things that are par for the course of modern living. A talented technical writer will delve deep into the subject and will gather all the relevant practical points and then will pass them to the readers without losing the grip of the subject, but, in a simple language. There lies the real significance of a technical writer.

Give Valuable Information to Readers

One of the main points that all technical writers will have to take care is to include valuable information that will be useful to the readers rather than detailing the apparent technical data. Readers will be more interested in knowing what the item concerned will impart them, rather than the physical or technical specifications. That does not mean that the writer must completely avoid such technical details; the only thing that he or she must ensure that the detailing must be customer-oriented.

One Basic Tip

To become a good writer, one should become a good reader and when the topic comes to technical writing, the writer must be clued-up on the latest technological advancements. The writer must absorb the scientific advancements as and when it comes to pass, and in our time the best bet for it is to rely on the effectiveness of the various internet platforms. In short, all technical writers must comprehend and assimilate the subject concerned fully before trying to pass on to the readers.

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Source by Kaliyath Achutha Kumar

Gonzo Journalists

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Perhaps the most famous Gonzo journalist of all time is the late Hunter S. Thompson. Thompson is often credited as being the inventor of Gonzo journalism. So what is Gonzo journalism and what does a Gonzo journalist do?

Side note: In reference to the late Hunter S. Thompson, all journalists in this article will be referred to as “he” “him” or “the journalist.” In fact, the word “Gonzo” was first used to describe the writing style that Hunter S. Thompson used in his writing.

Gonzo journalism is a journalism style in which the journalist tells the story from the first person. The story usually takes on the form of a first person narrative in which the journalist will mix factual information with fictional elements to emphasize the various points that he wants to make. This work is often much less polished than what you would read in one of the glossier news magazines or see on television. This is because this style of journalism rewards a style of writing over the accuracy of the piece itself.

Gonzo journalists are known to rely on a “regular” voice in their writing. This voice will often use sarcasm, exaggeration, humor and even profanity to get a point across and is more likely to use slang or current colloquialisms than he is to resort to the more formal style that other journalists use. For a Gonzo journalist, getting the reader to feel like a part of the story is more important than the simple transfer of facts from the page to the brain. Many journalistic experts consider this form of journalism a type of editorial piece.

Gonzo journalism is also a name of the type of writing done by a journalist who finds himself not able to remain subjective or out of the story. One of the most common examples of this is storm chasing in which the journalist is immersed in the storm while writing or filming the story.

The first Gonzo journalist, as already mentioned was Hunter S. Thompson and the term was first used to describe his article “The Kentucky Derby is Decadent and Depraved” which was run in Scanlan’s Monthly’s June 1970 issue. One of the many meanings of the word “gonzo” is South Boston Irish slang for the last guy who is still standing after drinking all night long with his buddies. This could certainly be used to describe Thompson who wasn’t afraid to partake of any substance at a party. He also did not believe in remaining objective when telling a story and felt that the best stories were written from a first person experience of the situation.

Tom Wolfe is another famous Gonzo Journalist along side George Plimpton and Lester Bangs, all supporters of a “New Journalism” movement. Tucker Max, the author of Fratire is another Gonzo journalist and Alan Cabal, the writer of CounterPunch magazine also embraces this journalist style.

Since the style was embraced by Hunter S. Thompson, many otherwise stuffy and formal news organizations can be seen embracing a less formal and more first person approach to journalism.

For more information on journalism, visit http://www.journalistsmicroblog.com and http://www.journalistmicroblog.com.

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Free And Fair Trade With Mexico – Why NAFTA Is In Need Of An Upgrade

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There is a lot of criticism on the left-side of the political spectrum over President Donald Trump’s ascertain that NAFTA needs to be re-negotiated with Mexico, and don’t think that Canada isn’t also a little concerned about this, even if Canada isn’t the target of the re-negotiation, they are part of NAFTA too you know. It seems Mexico is pretty concerned that NAFTA is in danger, and foreign direct investment into Mexico looks as if it has dropped off a cliff since Trump was elected.

Why is a Think Tank Founder like me for a rethinking and re-negotiation of NAFTA you ask? Simple, because we need “Free and Fair” trade, we don’t have that now. When I ship equipment to Mexico it is heavily taxed as imports. China charges huge amounts to our imports, we don’t reciprocate. Free and Fair is a smart negotiation rule to have in trade deals. Likewise, Trump wants to lower corporate taxes, lowering corporate taxes will help corporations spend some of that money they are sitting on, invest it here, repatriate monies back to the USA. Trump’s team is also for ditching political correctness and over regulation which will help small businesses – especially if that catches on locally to smaller city, county, state government agencies. America needs a reality check. We cannot turn our nation into a La La Land University – look what’s happening in that bubble of nonsense. 40% of the 1.3 Trillion college loan debt is in default – it’s going to be a huge crisis. Our professor here on the dialogue surely sees it coming – something has to be done, this crisis could define Trump’s Administration along with the implosion of ObamaCare, ISIS crisis, EU financial collapse – lots.

I still don’t understand why Mexico charges me 40% import tax and I buy so many of their products, like Tomatoes for instance, grown in fields where workers defecate in the fields, and farmers don’t follow our rules, they sell them into our markets at a huge advantage of labor, regs, put our farmers in CA out of business, all so Warren Buffett can get a huge boost in the stock of Heinz Corp. and John Kerry can reap huge wealth, a day after he signs up for Secretary of State, and puts his financial dealings into Trust. Both sides do such things, it sickens me.

Our Commerce Department works for large corporations and against little businesses, most of our regulatory bodies do, it costs jobs and puts smaller firms out of business. I think the system is false, wrong, and Hillary Clinton would have been more of the same, same College Tuition policies, healthcare policies, politically correct policies, lastly, I just got tired of being called a racist. So now, it’s our turn to fix things. Think on this.

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Writing the Psychopath

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If you want to create a story that chills and thrills, there is no better way than having a psychopath as a character. Unpredictable, impulsive, self-serving and vicious, using the psychopath in fiction will engage your readers and leave them with a memorable impression of your work. Many of the plot kernels in this story generator involve exploitation and misery, so a psychopathic character can easily be worked into a tale. This article looks at the considerations involved in writing the psychopath.

What is a psychopath?

A psychopath is someone who suffers from a severe mental illness known as Antisocial Personality Disorder. The major characteristics of this illness are: an inability to form normal human attachments, making the psychopath someone who cannot be a true friend or a lover; and an abnormal lack of empathy. What makes the psychopath a terrifying character is that they are often able to mask these flaws so as to appear normal and even charming, until, of course, their true nature is revealed in horrifying fashion. Psychopaths derive pleasure from antisocial behaviour and are usually unable to feel guilt, shame or remorse.

What causes a psychopath?

Psychopathy is likely caused by a combination of social and genetic forces. It is possible that psychopathy is mostly genetic in origin but that its expression depends on social factors. For example, a psychopath raised in a loving home might become an exploitative businessman, a womaniser or a politician. A childhood history characterised by abuse and neglect is more likely to lead to the violent psychopath found in most popular culture. It is also possible that psychopathy is entirely social, and this possibility makes for more interesting fiction. If a child is frequently abused, they can draw the conclusion that the world is a nasty and cruel place and that one must be callous in order to survive in it. This allows the writer of the psychopath to delve deep into their character’s past and create a rounded and believable person.

How to portray a psychopath in fiction

Depiction of a psychopath in fiction depends on whether you are trying to write realistically or not. Most psychopaths do not roam the neighbourhood hacking up people with an axe, because most psychopaths are intelligent enough to know what’s to their benefit and what isn’t (in fact, they’re excellent at this because it’s all they care about). True psychological horror can be evoked from the degree to which a psychopath will subtly manipulate their victims to their own ends.

The first person is probably best avoided when writing about such a character, unless you’re writing from the perspective of one of their victims, but even then you run the risk of sounding like a true-life story in a women’s magazine. Third person is better, as this affords you opportunity to slowly drip-feed a victim’s awareness of their situation to the reader through a limited point of view. Using the third person allows you to portray how a person might be sucked into the psychopath’s web of glib lies and superficial charm, and then slowly realise that they’re trapped in a game where the psychopath wins by making them suffer.

As conflict is the heart of dramatic fiction, having a psychopathic character is an easy way to create a compelling tale. Whether you want to write mindless splatterpunk or a darkly psychological story, the psychopath affords you plenty of opportunity to write a page-turner.

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Top 24 Things Every Junior Copywriter Should Know

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An ad is more than just a visual or headline. There has to be a concept behind it. Know how to tell the difference between what is an idea and what isn’t.


Call to action: What do you want them to do? You need to expect some kind of outcome from your advertising. What do you want to happen, aside from immediate and colossal sales? How are you going to do it? Know all possibilities.


You should know how an agency is run. The positions, titles, and responsibilities of each department. Not all agencies are the same either. Research and discover which one is suitable for you.

Body copy

Some ads just work better with copy. Like difficult, complicated, or controversial subjects. Or when you need to differentiate products. If you want to change someone’s mind or have him or her do something difficult, a catchy slogan is not enough. When writing copy, what you say is more important than how you write it. Style can follow later on.


A campaign is a series of ads that work individually and cumulatively to communicate the advertiser’s message to the target audience. Campaigns from a clients point of view is a more effective, profitable, and longer lasting for their brand. Find out what elements are included in a campaign.


Concepting is the creative process when developing a big idea. For example, for a print concept you have to figure out what is the one thing you want to say about the product and how you’re going to show it. Learn tips, techniques and universal methodologies to help you concept.


Should be short, constructive and to the point. Phrases should be like :

  • I don’t get it
  • been done before
  • sounds like advertising
  • boring
  • too cute
  • ridiculous
  • sounds like bullshit
  • good

Do’s and Don’ts

Advertising-ese, Laundry lists, Bad taste, Poor grammar, Deadwood, Wimpy words, and Generic benefits are just a few of the many things you must stay away from. Avoiding these common traps will make your ads tighter.


Demonstrate the product in use. Show the product itself. Present a close-up of some critical part of the product. Emphasize not the product but a person connected to it. Go a step further and show the lifestyle the product helps create. Ridicule the product. Make fun of the audience. Make old ads new. Find an old form and breathe a new sensibility into it. There are so many ways to present your message. Do the opposite, don’t look anything like an ad. Despite intentions, traditional ads scream, “I’m an ad!” Just do something else instead. The majority of people hate ads. Learn how to make them appreciate it.


Before you’re satisfied with one headline, run it past this check list. Should cover at least some of these guide lines.

o Let your headline sit for a while. Do you still love it a day later? Or are you embarrassed to repeat it out loud to somebody?

o Does your headline/ visual make sense or is it completely irrelevant?

o Can you omit anything to make it stronger?

o Try not to use puns unless it serves a purpose.

o Can you do the “billboard test” and still have a concept that makes sense?

o Does your headline appeal to the reader’s self-interest?

o Does your headline attract readers into the body copy?

o Is this the best you can do? Can you do a list of great headlines? Think campaigns.


Finding out human truths will make your ad all the better. What do people say to themselves and each other about your client’s product category or brand? What do people all notice but never speak on? What has your own inner speech been saying to you?


Don’t decorate an ad to death. The strongest ideas are the simplest. Art directing is equally as important when crafting an ad. Find the best way to show your idea. Don’t limit your self or give excuses that Google or gettyimages didn’t have the picture you were looking for and “this is all you had to work with”. Be resourceful.


Start a visual scrap book. Sketch, doodle, include jotting down anything that makes you laugh. Ways and actions people respond to things…


Be prepared to correctly respond when the recruiting director says “So…tell me about yourself.” , “How much do you want to get paid?” , or “What are your weaknesses?”


Here are some of many guidelines you should review:

o Did you consider alternatives? (You can never have too many thumbnails.)

o Did you consider the Four Principles of Design?

o Did you use white space effectively?

o Does your layout have a pleasing and logical visual flow?

o Did you choose display type that matches the tone of the ad?

o Is the body copy inviting to read-the right size and proportion?

o Did you honor the margins-allow enough space around critical elements?

o Did you keep it simple? (Less is more.)


Online resumes rarely get read. You should spend 70% of your time talking on the phone and networking through people you know. Why do all the grunt work yourself? Talk to people. Ask for informational interviews. Come armed with questions and follow up questions:

o How did you become interested in the field?

o How did you get your job here?

o What skills do you find yourself using consistently?

o What type of background do you think is important for this field?

o What technology skills are critical for new employees?

o How has the industry changed over the last ten years?

o What do you like about this job?

o What is the most difficult thing about this industry?

o What attracted you to the industry?

o What makes someone successful here?

o Where do you see the industry going in the next five years?

o What are the key business issues your company is facing?

o How do you differentiate your business from that of your competitors?


Where a brand stands compared to its competitors in the consumers mind. Before you develop the position of your client’s product, you have to ask:

o What is the current position?

o What is the competitor’s position?

o Where do you want to be?

o How are you going to get there?


Getting the facts. Brainstorming with a purpose. Finding the reference/visuals. Drawing a writer’s rough. Working with the art director and the rest of the team. Preselling the creative director and account executive. Selling the client. Great execution. Maintaining continuity. Discovering what worked and why. Know these steps in detail.


If they’re done right, taglines can be the most important element of a campaign…


Like many of the design choices you’ll make, your choice of type and color goes a long way toward enhancing awareness and building strategic comprehension. You must have a reason for the typeface you chose. Typography has its own language. Know typefaces and understand them.


Know some of the ad greats. At least know who Ogilvy is.


“Hey Whipple Squeeze This” is a mandatory read for anyone getting into this field. Start a library of ad books. Discover other titles that are very interesting and insightful.

Guerilla Ad’s

You’re not just staging a stunt, you’re communicating a brand truth. Stay on strategy. What does your client’s brand need to do or say, and is this a good way to get it done? Know about what benefits and risks you should consider when placing ads in advertising free zones.

Public Speaking

In selling your ideas, you’re also selling yourself. Your insight of the target audience will drive your presentation. It’s very simple-who are you talking to/what will you tell them/how will you deliver the message/how do you know it will work? Don’t memorize. Know your material and speak from the heart, not from memory.

Good Luck!

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Source by Sergio Fermin

How Do Ghostwriters Earn Money?

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A writer who is paid to write articles, books, reports,stories,website material or other content which is officially credited to another person is called a ghostwriter. Political leaders, celebrities, website owners, and executives often hire ghostwriters to draft or edit their written material.

In music, ghostwriters are used in classical music, film score composition, and popular music such as top 40, country, and hip-hop. Sometimes the author acknowledges the writing services of the ghostwriters.

How Does Ghostwriting Work?

The division of work between the ghostwriter and the credited author varies a great deal. In some cases, the ghostwriter is hired to polish and edit a rough draft or a mostly completed manuscript. In this case, the outline, ideas and much of the language in the finished book or article are those of the credited author.

In other cases, a ghostwriter does most of the writing, using concepts and stories provided by the credited author. In this case, a ghostwriter will do extensive research on the credited author or their subject area of expertise. Seldom does a ghostwriter compile a complete proejct with no input at all from the credited author; at a minimum, the credited author usually jots down a basic framework of ideas at the outset or provides comments on the ghostwriter’s final draft.

For an autobiography, a ghostwriter will interview the credited author, their colleagues, and family members, and find interviews, articles, and video footage about the credited author or their work. For other types of nonfiction books or articles, a ghostwriter will interview the credited author and review previous speeches, articles, and interviews with the credited author, to assimilate his or her arguments and points of view.

Ghostwriters are hired for numerous reasons. As is often the case, public figures and celebrities cannot possibly have the time or writing skills to write a “how to” book or autobiography. Even if a celebrity or public figure has the writing skills to pen a short article, they may not know how to structure and edit a several-hundred page book so that it is captivating and well-paced. In other cases, publishers use ghostwriters to increase the number of books that can be published each year under the name of well-known, highly marketable authors.

Payment and Credit for Ghostwriters

Ghostwriters will often spend from several months to a full year researching, writing, and editing nonfiction works for a client, and they are paid either per page, with a flat fee, or a percentage of the royalties of the sales, or some combination thereof. Ghostwriters can charge anything from 10 cents to $4 per word – often more – depending on the writer’s reputation and skills, and the detail required of the article.

Sometimes the ghostwriter will receive partial credit on a book, signified by the phrase “with…” or “as told to…” on the cover. Credit for the ghostwriter may also be provided as a “thanks” in a foreword or introduction. Sometimes the ghostwriter of nonfiction books will be credited as a “research assistant” or “contributor”. In other cases, the ghostwriter receives no official credit for writing a book or article; in cases where the credited author or the publisher or both wish to conceal the ghostwriter’s role, the ghostwriter may be asked to sign a nondisclosure contract that forbids him or her from revealing his or her ghostwriting role.

Types of Ghostwriting

Whatever the genre of writing being published, there is the opportunity for the work to be ghostwritten. These include:

* Non-Fiction

* Fiction

* Political

* Medical

* Blogs

* Academic

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Get Paid to Write Articles Online – Finding Buyers of Articles

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Even if you don’t consider yourself a professional writer, you can get paid to write articles online. There are many opportunities to sell your articles online for use on websites or in email newsletters. It isn’t hard to get paid to write articles online if you know where to look. The three best places to find article writing work on the internet are sites that pay for articles, freelance websites, and forums where website owners browse.

Sites that Pay for Articles

Many people who want to get paid to write articles will naturally start with sites that pay for articles. On these websites, you can choose what you write about so it’s a great way to get started. It isn’t, however, a great way to get rich.

Not all articles are worth the same. You might get a small payment upfront, get paid by views to your article, or you might wait until someone buys the articles you have listed on the site. Three companies you can start with are Associated Content, Helium, and Constant Content. If you want to hone your writing skills and make some extra cash, these companies are a great place to start.

Freelancing Sites

Freelancing sites are for people who want a part-time or full-time career writing articles. On many freelancing sites you need to pay upfront before you can get any work. You are not being hired by the website, but by publishers that need content written for them.

After you become a member of a freelance writing site, you look at the various projects that are posted. When you see one that you are interested in, you will bid on it. You write what your rate is (unless that is specified by the publisher) and provide samples of your work. Some of the most popular freelancing sites are Guru, Elance, and RentACoder.

Website Owner Forums

One of the best ways to get paid to write articles is to go straight to the people who need the writing done. You can build relationships with website owners and work directly with them without having to pay a cut to the middle man.

When you do this, you’ll need to have a portfolio with a few different kinds of articles in them. You’ll have to decide what your rate is and how much work you can handle. It’s easy to become overwhelmed if you take more work than you can comfortably write. To avoid risk, charge a percentage of your fee upfront.

The easiest way to find website owners is to go where they go. Do a search for forums for website owners and internet marketers. Many of these message boards allow you to post a link in your signature file, so make a nice site with your rates and writing samples. Eventually, you’ll find people who need regular content and if you provide good value, they’ll be happy to recommend you as well.

Whether you want to earn some extra cash or want to make a career as a freelancer, getting paid to write articles is a good way to start. Start by building a portfolio and discovering what others want. You don’t have to stop with writing articles-you can also write ebooks, email newsletters, or press releases. Study successful freelance writers, follow the steps, and you’ll become a successful writer as well.

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Cyber Journalism – A Reality Check

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 Will you be online today? I will be there. Tell me your mail id……… will update you whenever you are on the way about the latest sensex, and Obama government’s ministerial berth. Nowadays I seldom get chance to read a newspaper….. Really I am indebted to internet vis-à-vis cyber media for getting information.

 This is an honest confession of a professional who has become fond of cyber media because of its speed, timeliness, proximity and uniqueness, the basic ingredients of journalism.

 In the last decade the world has witnessed a stupendous growth of internet users especially in the African, Arab and South-East Asian countries vis-à-vis the proliferation of cyber media. As of today, most of the leading newspapers and magazines have their online versions for more reach ability, and this further enhances the brand of the respective media houses along with the business.

 In this article I will make an attempt to give a basic idea about this new form of media, and a glimpse about the online journalism tools in the backdrop of the convergence concept.

Cyber Media – Definition

 Before going into intricacies let us discuss something about cyber media or internet media.

 Wiener used the term cybernetics, starting in 1948, to encompass a broad range of communications between humans, between humans and machines, and between machines themselves. Within the scope of cybernetics he included the transmission of messages, especially those that exert control; the likelihood of information to degrade as time and distance intervene; and especially the function of feedback between humans and all the systems with which they have contact (Wiener, 1954). The ancestry of cyber media begins with Wiener, who said, “To live effectively is to live with adequate information.”

 McLuhan (1964) separated “cool” media, which demand active participation and an “involvement in process” from “hot” media, like print, which come in complete packages and encourage passive consumption. In McLuhan’s thinking, roads and vehicles, money, and weapons are media, just as movies, books, and radio are. Media act as extensions of the human body, and electric media are extensions of the human nervous system.

 Cyber media doesn’t really exist yet. But it is rushing toward us. According to Mindy McAdams, cybermedia is vast quantities of electronic information stored in incremental form, with the increments able to be combined easily by any user into sequences and sets that suit his or her needs, without boundaries related to subject matter, original authors, or print-packaging conventions. 

Online Journalism

 From the cradle of cyber space the concept of Online Journalism evolved. Though Internet journalism is still evolving, but its contours are getting more sharply defined. Online journalists (read globally) are increasingly becoming aware of the need to develop a new phrase for the medium. The media itself understood that the internet cannot be treated as an extension of the print media despite numerous similarities between the two. There are many advantages of this new entrant in the media bandwagon where a story can be told in three different ways – in the text format, in audio mode, and as a video clip. The medium further demands that stories be communicated in different forms – as a news alert; as a wireless headline; and as well as written story on the net. The medium further calls for knowledge links, audio and video skills, and some latest skills that go far beyond traditional reporting and editing requirements.

New Horizons

 There are five unique areas where online journalism is different from its traditional counterpart “print”.

 The five areas are follows:

–  News Cycle

–  Updating Frequency

–  Packaging

–  Knowledge Links

–  News Vehicles

Principles of Online Reporting

 There are some basic rules pertaining to this online journalism especially from a journalist’s point of view while reporting online. The media has emerged up for the busy people mostly, and for its global reach just with the help of a click.

 While reporting online an online reporter should abide by the following rules:

–  The news story has to be short and precise if it has to sustain the browser’s attention. A story that runs into two or more screens is not likely to hold readers attention for long. Word count continues to be an important yardstick in the case of net. The internet reporter must keep this fact in mind while writing the story. He must ensure that it runs across the minimum number of screens in the format chosen by the site editors.

–  The Internet reporter must adopt the inverted pyramid format. It is the most rational storytelling format. The most crucial point is hosted, right on top of the story, the less important points follow. This saves the user the need to plough through to the last paragraph to find out what happened. The information is available in the first few paragraphs; with facts arranged in their decreasing order of importance.

– The story must be updated as it breaks. The reporter cannot sit back and wait for events to unfold.

–  The reporters writing for web media must learn to write short sentences using simple, common, everyday words that a browser will have no difficulty in understanding. Paragraphs should be short. Long paragraphs create fatigue and push browsers to reach for the mouse.

– The Internet reporter must develop the ability to break a story into short, fascinating side stories. The side stories enhance browser’s interest, and give more hits and clicks for the site.

– The net journalist must go through log reports carefully. He must understand which stories are being read on the net. This will help him work on stories that are likely to be read more. Successful sites are those that share browser behavior with their staff members.

–  The web journalist must understand that a mistake, even if it is corrected after it is omnipresent on the site, does not offer much comfort to the individual or the company that has already suffered loss of face on account of the error. A mistake will be deemed as a blunder in case of incorrect information.

        Editing for the Net

   The first and foremost precondition for internet editing is economy. A story must be reported in as few words as possible. The sentences should be short, easy to read and understand. There are 11 golden rules that are prominent for editing in print. All these rules are invariably crucial for editing on the net. Let us give a glimpse.

–   Use short sentences.

–   Avoid modifiers.

–   Substitute wordy phrases with simple small words.

–   Remove relative clauses.

–   Avoid starting a sentence with a subsidiary clause.

–   One sentence, one idea.

–   Use   active voice.

–  Delete clichés.

–  Proper synchronization of names and designations.

–  Simple, short and familiar words.

–  Avoid abstractions.


 Reporting, writing and editing for cyber media is an art so as a science, where creative faculty has to submerge with the rational one. A proper style, along with the proportional amalgamation of traditional doctrine” the inverted pyramid” and the latest technique “search engine optimization” could take this media into zenith. The trend is already bullish; the only acceleration and proliferation factors are proper style, tools and techniques. Happy reading.

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Source by Debanjan Banerjee

8 Top Project Design Skills For Nonprofits and Grant Writers

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Successful and sustainable programs and projects begin with a solid design up front and include such design tools as logic models, SMART objectives and environmental scanning. This article will focus on the 8 top “project design and development” skills that non-profit personnel and grant writers should have.

Project design and development is one of 6 main grant professional skills measured by the Grant Professionals Certification exam. These include seeking, project designing, writing, managing, ethics and professionalism, and relationship-building.

Here are the 8 primary skills related to designing and developing your projects that lead to ultimate success and sustainability …

8 Skills for Effective Project Design And Development

To be effective in program and project design and development, you should be able to …

  1. Solicit and incorporate input from stakeholders including clients that is meaningful and substantive. This includes including their contributions into the initial design of new concepts and programs.
  2. Build partnerships with other agencies that are applying.
  3. Educate agencies around financial and program-specific compliance with funder regulations and requirements.
  4. Use “logic models” whenever applicable to assist in program design. The logic model communicates the purposes, components and sequence of activities of a project.
  5. Distinguish between the various key components of project design, such as goals, objectives/outcomes, activities, evaluation and sustainability, as well as tools that optimize design planning like SMART objectives, activity time lines, evaluation plans and sustainability plans. SMARTER objectives are ones that are S = Specific, M = Measurable, A = Attainable, R = Realistic and T = Time-based.
  6. Use data-driven design elements that are descriptive, qualitative and statistical, as well as data-driven design tools such as environmental scans, gap analyses and gap-closing strategies, SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses, web-based surveys, feasibility studies and needs assessments.
  7. Identify resources that exist in the community that might aid in designing and developing projects and programs.
  8. Insure that your design is accurate,  defensible and leads to increased program success and sustainability.

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Source by Phil Johncock

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Makler Heidelberg

Immobilienmakler Heidelberg
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