5 Marketing Automation Techniques That Convert Leads Into Worshiping You

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You may invest a lot of money to build your website and attract visitors.

But what if you keep spending money on SEO, online advertising and other types of marketing with no customers to show for it?

Or less customers and sales than you hoped for or planned?

The results could force you to borrow money …

Egypt lay off workers …

or lose your business. Now that would be bad.

But what if there is a way to prevent that from happening?

What if this new way could help you achieve your goals faster and easier?

You see, all the money you invest in SEO and other traffic building tactics will show little or no return if you do not convert leads into customers.

Sales conversion is where you make money. As your sales conversion rate goes up, your cost per customer goes down. And your profit increases at a higher rate.

What a Marketing Automation System Can Do for You
A marketing automation system can help you convert leads fast. So you can earn a return on your investment sooner. Plus, it can help you get customers to buy more from you, more frequently.

An automation system involves server-based software that automates processes for each contact. It does this information about and behavior by the contact. This system is more than just autoresponders. It integrates a customer relationship management, rules and other intelligent functions to help you boost sales conversion.

Here are five marketing automation techniques to help you convert leads into customers.

Marketing Automation Technique # 1: Lead Scoring
Lead Scoring enables you to rank your contacts in response to the actions that they take after they opt in. Lead scoring helps you know who your qualified leads are. So you can funnel them into the right sales conversion sequence.

Marketing Automation Technique # 2: Tagging
Tagging is a way of segmenting your leads. So you can convert leads into sales.

An automation system can tag your leads by the advertising source, type of contact, and other demographic and psychographic data. You can also tag them by the email links that they click on, or when they navigate a certain page of your website. Then your marketing automation system can put them into a custom sequence of messages that fits the tag. So the follow-up message can be more personalized to their needs and wants.

Marketing Automation Technique # 3: SMS Texting
SMS texting is a faster and more reliable method of sending a message than email or print. About 90% of people read their text messages within 3 minutes of receiving them. And texting has 6 to 8 times engagement compared with email. So not only do you get your message read faster, but your contact is also more engaged. How awesome is that?

Marketing Automation Technique # 4: Split Testing
Split testing is a method that many direct marketers use to maximize results. An automation system can allow you to split test two or more sales letters or emails. So you can find out what message works best in sales conversion.

Marketing Automation Technique # 5: Shopping Cart Abandonment Follow-up
The sad fact is many folks – as much as 67% or more – abandon their shopping carts. Yet if you follow-up, you can still close the sale. A marketing automation system can help you to follow-up on these HOT LEADS who abandon the shopping cart and convert leads into customers. So you can increase sales conversion rate.

In fact, abandoned shopping carts that trigger email response recaptures 29% of abandoned sales. Think about how much more money you could make if you could get those folks back to buy from you.

Where to Start
If you have a marketing automation system, start to execute the five techniques above and watch your sales increase.

If you do not have an automation system, then think about getting one. You'll be able to use one or more of the techniques above to boost your sales conversion. The good news is that its affordable for many small businesses.

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Source by Jeff Traister

How To Write a Conversational Style Article

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Writing a conversational style article takes skill. It is important to be able to refer to the reader in an informal manner, without losing credibility or professionalism. The words in a conversational article should flow like a two way interaction between you and the reader. Sometimes, articles written in this style can seem too much like a blog post and not engage the reader as much as it could. It may also be too informal to make the writer seem like a reliable source. Here are some tips on creating a more engaging conversational style article.

Tip 1: Address the Reader Directly

It is always more engaging to read an article that uses "you" rather than "they" or "them." Make sure the words that you use are directed to the reader, so there is no question that the information that you are presenting applies to them. For example, in an article about saving money, I might write, "You can save more money by using coupons when you go grocery shopping." This is more effective than writing, "Many people save money …"

Tip 2: Use questions

Articles that are guided by stated questions help the reader to mentally categorize the information that you are about to talk about. It also gives them a sense that you understand their thinking process. For example, in an article about saving money, I could write about using coupons, then use a subheading like "Are you wondering where to find a good selection of coupons?" I would then proceed by telling the reader where coupons can be found. Speaking generally about the subject and then anticipating a more detailed question that a reader might be thinking about is a great way to keep their attention.

Tip 3: Avoid Slang and poor grammar

The tendency of many writers is to forget about proper English when writing in a conversational style. This can detract from the credibility of the writer. It is important to maintain a down to earth connection with the reader, without using slang that the reader may or may not be familiar with. Poor grammar will stand out more on a page than in an actual conversation. The implication of poor grammar is often a lack of education (even though this may not be true).

Tip 4: Use simple words

If you really want your readers to feel invited to enjoying and learning from your writing, do not use words that they need to grab a dictionary for. It is nice that you know larger words and have a developed vocabulary, but many people are easily turned off from reading in general because they do not understand the meaning of certain words. Consider your audience, and only use technical jargon, special words used only by a certain profession or group, if that is the audience you are addressing. Readers tend to get the impression that you do not want them to really understand. They might feel that you are making a point of being smarter than them if you use several words that they are not familiar with at all.

Tip 5: Use a logical progress of thought

Think about how a normal conversation takes place. It is easy for people to start off talking about one thing and end up talking about another. In a conversational style article, this can happen as well. Feel free to follow your train of thought or one that you predict the reader will go on. Make sure that you bring everything back to the original topic, however, and tie the tangent into the conclusion. (This takes practice.) You should let everything flow naturally, and then go back and edit. If you find thoughts that do not seem relevant, cut them out and plan to use them in a future article. Conversations happen rather spontaneously, and your article should have that kind of twist, without wandering off of the subject to much.

A good conversational style article will draw the reader in by addressing them directly, use questions to guide subtopics, use simple yet proper words, and flow naturally. If you apply these tips to the next conversational style article that you write, it will be engaging and your audience will want to read more.

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Source by Chesley Maldonado

Writing Political Radio Scripts

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The challenge for any election season is to write radio scripts that touch the heart and not deflect off the shield that surrounds the soul of most voters. The condition of the mind has been evolving since the first political radio commercials. The challenge for the writer is obvious. Be subtle in the approach. The days of overt name calling or shouting the candidates name in hopes of making an impression with the voters is over. With so many listening options outside the commercial radio market, candidates and special interest groups will demand much more from the writers than before.

Scott Radio, a radio political voice and script writing organization conducted a survey of over five hundred radio listeners in a quest to understand the mindset or comfort zone of the average radio listener. Some of the discoveries were as follows:

First, the tolerance level for commercials is eroding. Fifty percent of those surveyed stated that they have a quick "trigger" to avoid commercials.

Second, the survey revealed that for political radio advertising specifically, the over saturation by candidates during the campaign is reason enough to avoid commercial radio.

Finally, the research shows that candidate bashing is what the cable news shows do each day in such detail that for a candidate to spend time on the negative issue radio advertising is pointless.

The content of the commercial usually outdated. The American public is now quick to find resolution to an issue. They no longer wait for someone else to assess guilt or innocence. They frame their opinion and only when presented overwhelming evidence to the contrary do they waiver. They take pride in being stubborn on political issues, because they can be.

To spend money advertising issues or negative commentary about an opponent now runs the risk of being old copy, as the voter has mostly formed an opinion before the commercial is produced. By the time the political attack ads make the commercial rotation, a new issue will have surfaced. There is a much better way. scottradio.com has discovered it.

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Source by Scott Perreault

Classification of Servers

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Server is a program which runs on a computer like a service and it fulfills the requirements of other programs which are not installed on the same PC.

Server Computer

This is a computer that is linked with other PC’s or devices and provides necessary network services to the users within an organization or outside users. There are different types of operating systems of hardware which drive or run the server and they are known as server platforms.

There are various types of servers used according to the use. We can discuss on different types of servers as:

Application Servers

An application server is a machine that does the work of connecting two databases or applications. It works like a middleware as a connection medium for two applications. If we take an example then these are the (middleware) products connecting a database system to a web server. Many organizations which are working on and providing various support services like server support, network management, IT management etc. are using different application servers.

Audio-Video Servers

They provide the multimedia features to the websites and allow them to program the streaming content. For transferring data the streaming technique is used and it can be processed steadily and continuously. It is popular today because many users don’t have fast access to download the content quickly. For better streaming the receiver’s side should be able to convert the data into sound and graphics.

Chat Servers

The chat servers allow the users to transfer the data or information within an environment which is similar and offer immediate discussion features. These are working on a real-time technique means immediate response. We can understand it by taking an example of a real-time operating system which responds quickly after getting an input.

FTP Servers

These are one of the Internet features which allow the users to transfer the files securely between the PC’s. The FTP Servers can move one or more than one files providing file security.

Fax Servers

The fax server is software which runs on a server with some fax modems. These are attached with the telephone lines and are capable to transmit the documents as they are to the receivers end. They can receive the information to their own side as well.

Groupware Servers

These servers let the users to interact and work together in a virtual location. They can collaborate together with different locations simultaneously.

IRC Servers

It is also like a chat server. What we chat is depends on the internet relay chat servers, it is like a network allowing the users to chat via different chat servers.

Mail Servers

The mail servers mainly store and move the electronic mails with different networks via LAN, WAN through the Internet.

Proxy Servers & Web Servers

A proxy server works as an intermediary or a computer system which allows other clients to connect with indirect network connections to other network services.

Web server is the hardware and the software which helps and allows the content and information over the internet.

The above information can be useful to those who are studying about servers and also seeking information about managed IT services as well.

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Source by Fateh Kumar Singh

Gothic Novel and the Development of the Genre in English Literature

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Gothic Novel is a type of romantic fiction. It was predominant in English literature around the late 18th century to the first two decades of the 19th century. The setting for the fiction was usually a ruined Gothic castle. The typical story of such romantic fiction revolved around the suffering of an innocent woman inflected by a cruel villain. The writers used ghosts and other supernatural occurrences. The main intend of such novels was to evoke chilling terror by skillfully using mystery and horror.

The Term Gothic Applied for:

1. The Gothic novel was also considered as Gothic romance.

2. The term Gothic is also employed to designate narrative poetry or prose of which the major elements are horror, violence, and the supernatural.

3. The selection of the locale was usually a haunted castle with dungeons, underground passages, ghost-haunted rooms, and secret stairways that produced great amount of awe, wonder and fear.

The genre was nothing but a phase of the literary movement of romanticism in English literature. It was also the precursor of the modern mystery novel.

The Major writers of the Gothic Romance:

It was Horace Walpole who inaugurated the Gothic romance. He wrote The Castle of Otranto: A Gothic Story (1764). Other major writers were Clara Reeve, who wrote The Champion of Virtue (1777); Ann Radcliffe, who wrote The Mysteries of Udolpho (1794); Charles Robert Maturin, who wrote The Fatal Revenge (1807); and Mary Wollstonecraft Shelley who wrote Frankenstein (1818).

The American professional novelist Charles Brockden Brown is known for his Gothic romances. Other American writers such as Henry James, William Faulkner, and Flannery O’Connor used Gothic elements in their fiction. The late 20th century American novelists Stephen King and Anne Rice in their works show the sustained influence and popularity of this Gothic form.

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Source by Rakesh Ramubhai Patel

Making Homemade Sushi – How to Make a Simple "Western" Nitsume (Sweet Eel Sauce)

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Unagi, or freshwater eel, is one of my favorite ingredients used in sushi, whether it’s a western-style Dragon Roll, unagi nigiri or a simple eel makizushi. While creating my latest batch of homemade and somewhat improvised sushi I got the hankering for the sweet, sumptuous nitsume eel sauce and decided to whip some up, even though I didn’t have any unagi on hand to work with. Turns out I didn’t have very many Japanese ingredients on hand at all, so I had to “westernize” the recipe somewhat. The result, to my great surprise, was slightly different from conventional nitsume though no less delicious, and went very well with my makeshift Rainbow rolls.

This recipe is great to make if you don’t have a lot of Asian ingredients on hand to work with but still are in the mood for a sweet, yummy, easy-to-make sauce to use with sushi.

Recipe for “Western” Nitsume

  • 1 c. Dashi / fish stock / fish-flavored water
  • 1/4 c. Sake / Red wine
  • 1/8 c. shoyu (soy sauce)
  • 1/4 c. sugar

Ingredients Explained

In all honesty, I don’t even know what “Dashi” is. I believe it is some kind of seafood-based Japanese cooking stock, but don’t quote me on that. All I know is that the original recipe that I based this one on listed this as the primary ingredient, but I didn’t have any on hand. As a substitute I took some Korean shrimp paste stuff I had in my fridge and mixed it with water, then strained the pieces out and used the flavored broth instead.

Since this isn’t traditional nitsume anyway, I imagine you could use anything “fishy” you have on hand to flavor plain water with if you don’t have Dashi (a small, minced piece of whatever fish you’re using in your sushi; the water drained off of a can of tuna; the tuna itself, mixed into the water and strained; perhaps even some chopped up nori.) We’re not connoisseurs here, we just want something that tastes good. If you don’t have anything suitable on hand, then just use plain water. It won’t ruin the sauce, it’ll just turn out a bit different.

Additionally, the original recipe used Sake but I didn’t have that, so I just used some of the cheap (REALLY cheap), boxed red wine that I did have. This recipe is also halved from the original because I wasn’t sure how it was going to come out, but now that I know how good it is I have no problem suggesting that you double the amounts listed here.

Cooking Instructions This is the easiest part — dump everything into a sauce pan and let it sit on low heat for about an hour. As far as I could tell mine wasn’t quite at a simmer, just steaming. Stirring is also probably advised, but I literally put everything in the pot and forgot to even stir the sugar in, and it turned out none the worse for wear. The original recipe advises reducing the original volume by about 80% but it’s really personal preference. It will not thicken until it’s taken off the heat and allowed to cool, at which point it will assume a viscosity similar to maple syrup.

I hope some of you have found this recipe beneficial, even if sushi “purists” may scoff at it. This is a very simple, easy and tasty sauce that you can prepare ahead or set on the stove and forget while you’re preparing the rest of your sushi.

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Source by MJ Austin

Demons In A Dream House: The Sober Truth Behind The Amityville Horror

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Paranormal researchers — if they are prudent — trust little of what’s heard, and nearly nothing of what is read. Sensational stories, one finds, particularly of the supernatural sort, are catnip for a media often geared more to profit than truth.

Such was the case with Amityville.

The evolution of this infamous story traces back to November 13th, 1974: Ronald De Feo, the Long Island son of a prosperous car dealer, fired eight shots from a.35 caliber rifle, killing his mother, father, two brothers and two sisters as they lay sleeping in their spacious, three-story Dutch Colonial home.

News of the murders sent ripples of anxiety through the normally placid town, lifting the floodgates of speculation. Unexplainable wax drippings –leading a trail between rooms in the house — evoked dark murmurs of Satanic ritual and sacrifice. Others pondered the mystery of how De Feo managed to commit each of the six murders without arousing his victims from sleep, asking why no one in the neighborhood had heard gunshots, and why all six victims were found lying face-down in death.

As Amityville’s gossip mill ground overtime, prosecutors in the case hunted for a motive. They did not need to look far. Abundant evidence showed De Feo harbored a deep-seated malice for his family along with a “thirst for money”: prosecutors cinched their supposition of robbery with the discovery of a $200, 000 life insurance policy and an empty cash strongbox found hidden beneath the saddle of a closet in the family’s master bedroom.

At first protesting his innocence, De Feo finally broke down and confessed. “It all started so fast,” he told police. “Once I started, I just couldn’t stop.” He mentioned he had heard “voices” just prior to the murders and upon looking around saw no one there, and assumed “God was speaking to him”. William Weber, De Feo’s attorney, pushed for an insanity plea, but lost. On December 4, 1975, De Feo was sentenced to twenty-five years to life on each of the six counts of second-degree murder for which he had been convicted.

Many residents expected that with De Feo’s conviction the ugly fog of sensationalism which descended upon Amityville would at last begin to disperse.

But it didn’t; in fact, it thickened.

George and Kathy Lutz, a young, married couple from Deer Park, Long Island, were busy house-hunting. George worked as a land surveyor, and earned a respectable income. Lately, however, business had fallen off sharply, placing him in a financial squeeze. Of the 70 houses he and his wife had inspected, the De Feo house about the only one they found they could afford. Undaunted by its tragic history, high taxes and heating costs, they purchased it, and moved in with their three children on December 18, 1975.

The Lutzes had bought the house for $80,000, half of which was held in escrow by the title company because of a legal complication tied to the De Feo family estate. Sporting six bedrooms, 3-1/2 baths, an enclosed porch, and a matching boathouse and garage, it was — in the Lutzes’ words — a dream come true. That dream, as much of the world already knows, was rudely shattered when, 28 days later, the Lutzes fled their home, declaring it was infested by demonic forces.

Newspapers such as Newsday and the now defunct Long Island Press splashed coverage on the story, reporting that De Feo’s defense attorney, William Weber, had been introduced to the Lutzes in January by “mutual friends” and was now providing them “legal advice.”

The Lutzes, Weber said, had expressed concern over “strange noises, doors and windows which opened mysteriously, inexplicable changes in room temperature, and sudden personality changes from pleasantness to anger”, in the Amityville house. He added he had discovered that the land on which the house was built in 1928 was once a “forbidden” burial gound, and that one of the original owners had the name of a cultist who appears in colonial folklore.

Based on the Lutzes’ paranormal complaints, and providing an early whiff of foul play, Weber announced he was seeking a new trial in which he planned to argue that Ronald De Feo had been suborned into murdering his family through “demonic possession.”

In the spring of 1977 — and ironically enough in Good Housekeeping – journalist Paul Hoffman presented a chronological summary of the Lutze’s alleged experiences in a piece entitled “Our Dream House Was Haunted.”

Hoffman had conducted extensive interviews with the family, and provided a dozen or so examples of paranormal activity that supposedly terrorized them into leaving. Many of the examples, however, were surprisingly mild in nature: senses of “unseen forces”, temperature changes, strange noises and odors, mood shifts, episodes of obsessive-compulsive behavior — unsettling, no doubt, but far from extraordinary.

As for physical evidence, the Lutzes mentioned “black stains” that appeared on bathroom fixtures they could not remove and “trickles of red” that occasionally ran from some of the keyholes. The front door, which George Lutz claimed he’d double-latched earlier one evening, was discovered “wide open” the next morning; windows opened and closed by themselves. And once, George Lutz claimed, he awoke to find his wife sliding across the bed “as if by levitation.”

Not long after Hoffman’s article hit newsstands, Jay Anson, a screenwriter noted for his work on The Exorcist, conjured up real terror with his book The Amityville Horror: A True Story — creating an instant bestseller.

Within just a year, hardback sales of the book climbed to 3.5 million, and a movie — staring James Brolin and Margot Kidder, and penned by Anson himself — followed, and became a box-office smash, raking in over $40 million in one month in New York alone. Anson and the Lutzes split all proceeds 50-50, making the Amityville story, not only one of the most publicized, but one of the most profitable in the history of the paranormal.

What instantly struck me while reading Anson’s 200-page book was how dramatic and varied the phenomena had become since it had been reported to journalist Paul Hoffman earlier that same year. This kind of improvement — experience has taught me — is a sure sign of trouble.

How could anyone, for example, believe the Lutzes would have forgotten to tell Hoffman about something as shocking as a red-eyed pig named “Jodie,” a ceramic lion that attacked and bit them — or green, gelatinous ectoplasm that oozed down from the ceiling? If anyone’s memory is that bad, then it obviously cannot be trusted at all!

Smelling a large rat in the woodpile, and anxious to expose what more and more I came to believe had been a tragic hoax, I began an official investigation into the case in November of 1977. Working in collaboration with a New York photojournalist named Rick Moran, I studied Anson’s book carefully, and over a period of several months followed a trail of evidence that eventually forced the case to crumble under an avalanche of contradictions, half-truths, exaggerations — and, in some cases, outright lies. In reality, one could devote an entire volume to all of the discrepancies dislodged during our investigation; in this condensed report, we will confine ourselves to the most glaring.

A central figure in Anson’s book is a priest from the chancery of the Rockville Centre Diocese. Anson credits this individual with a baffling array of hair-raising experiences, masking his identity with the name Father Frank Mancuso. The priest, it is claimed, was asked by the Lutzes to bless their new home and, upon entering the front door, was confronted by a disembodied voice commanding him to leave. Later, as the priest was travelling along the Van Wyck Expressway in Queens, his car was forced upon the shoulder of the road, the hood flew open, and, as he attempted to brake the car, it stalled. Shortly thereafter, Mancuso was supposedly afflicted with abnormally high temperatures accompanied by red, blistery splotches which appeared on the palms of his hands.

At the same time, reports Anson, the putrefying odor of human excrement pervaded the priests’ quarters at Sacred Heart and caused other priests to flee the rectory.

The priest — whose real name is Ralph Pecoraro — was forced to leave his practice in New York as an ecclesiastical judge in the wake of massive publicity stirred by the release of the book. Pecoraro filed a lawsuit against the Lutzes for “invasion of privacy,” claiming that was reported in Anson’s book concerning him had been “grossly exaggerated.” The suit was eventually settled out of court.

In addition, a fellow clergyman who alleged he was with Pecoraro on the evening of that fateful drive on the Van Wyck claims they experienced nothing more than an ordinary flat tire! The impact of the vehicle as it struck a curb reportedly caused some minor damage opening the hood and door, but the reason for the accident was an old car in disrepair — not the intervention of unseen forces, as Anson implies.

In a final blow to the story, Father Alfred Casola, pastor of Sacred Heart, dismisses the report of a pervasive odor in the rectory as “nonsense.” Priests present at the time of the supposed incident also have no recollection of any such stench and deny being forced at any time to leave the building.

More troubling inconsistencies emerge with regard to Sergeant Pat Cammorato of the Amityville Police Department. Shortly after the publication of Anson’s book, Cammorato found himself burdened with chronic problems over trespassing and vandalism at the Amityville house. Although by then the house was occupied by new owners (Jim and Pat Cromarty) who had not reported any psychic activity, this seemed to have done little to dampen the enthusiasm of the steady stream of thrill-seekers who nonetheless came at all hours of the day and night to inspect it.

Cammorato’s headaches were compounded by claims made in Anson’s book that the police officer once conducted an “official investigation” into reports of psychic disturbances at the Lutz’s home during which he witnessed a wrecked garage door, the snow prints of a “cloven-hoofed” animal, and was overcome with “strong vibrations” upon entering the house. Cammorato punctures deep holes in these claims, and hauled out police logs to show why they couldn’t possibly be true: on the very day Anson claims Cammorato visited the Lutzes, the logs indicate Cammorato was out on sick leave for surgery. The logs also testify to the fact that the Lutzes had not contacted the police once during their entire stay in the house, only afterwards, at that time requesting that the house be watched on account “it was empty.”

For me, however, a nagging question about Seargeant Cammorato remains. Was he implicated in Anson’s story merely by accident? Or was there possibly an ulterior motive? An incident regarding Ronald De Feo and Cammorato that occurred in the summer of 1973 suggests a possible answer.

While driving home from work one evening, Cammorato stopped at the De Feo house to talk to Ronald (whose nickname was Butch). Commarato had known the De Feo’s since they had first come to Amityville, and his daughter was a good friend of Ronald’s sister, Allison. “You know, Butch, we’re having an awful lot of larcenies of outboard motors,” he told him. “We have reason to believe you may be involved. If you are involved, you bettter stop because we’re going to get you.” “I don’t steal outboards,” De Feo replied.

Near the end of September, Cammorato spotted Suffolk Police arresting De Feo outside the latter’s home. The officers were standing next to the open trunk of De Feo’s car, which contained an outboard motor. Cammorato stopped to get the details. The seventeen-hundred-dollar motor had been stolen from a Marina in Copiague. Although Cammorato had nothing to do with the collar, he couldn’t resist saying something. “See, Ronnie,” he told De Feo, “we did get you.” A few weeks later, the sergeant’s daughter told him that Butch De Feo had threatened his life. The sergeant phoned Ronald De Feo, Sr., who blew up at his son.

Did Anson learn of De Feo’s contempt for Cammorato by entering into a secret collusion with him?

Alex Tannous, a noted psychic, recalls an interesting visit he made to the Lutzes’ Amityville house in the spring of 1976. While there, he says he could sense nothing of a paranormal nature. Deciding to try psychometry, he asked the Lutzes if they might happen to have anything personally connected to De Feo. He was handed a sample, he says, of De Feo’s handwriting that he was shocked to see was part of a legal contract outlining he distribution of profits from a proposed book and movie. The experience served to reinforce his original feelings that the matter was a collective hoax.

The “horror” in Anson’s book about Amityville is supplied, in large measure, by manifestations of physical damage — at times mushrooming into epidemic proportions. Throughout the story are countless reports of damage to the house, garage and grounds we are told were fixed by outside repairman. Proof of this, however, is notably absent.

The book states that George Lutz contacted the services of the same repairmen and locksmiths that were originally used by the De Feo family. Checks, however, made with these businesses failed to confirm the commission of any such repairs at the Lutz home. More importantly, my investigation into this case with Rick Moran culminated in a detailed inspection of the entire house and no signs of damage were visible anywhere – no new hardware, no new locks, and no signs of repairs to any doors.

A comic perversion of logic was never more striking than in Anson’s report of how George frantically nailed boards across the doorway to one room he felt was most negatively “tainted” by the surrounding forces of evil. We could not help noticing, however, that the door to this room, as do all doors on that floor of the house, opens inwardly — and, once again, showed no signs of damage.

In another scene from Anson’s book, Cathy Lutz hurls a chair at a red-eyed entity through her daughter’s bedroom window; yet there are no signs of any such damage and that particular window is at least as old as the others on the floor.

As for the third-floor window which the Lutzes often claimed “opened by itself,” Moran and I found it surprisingly easy to reproduce this effect merely by stomping our feet in the center of the room. The window, it turns out, is counter-weighted improperly, with the weights heavier than they need be. The result is that any moderate-sized vibration will cause the window to open if they are not latched properly; that latch is broken now and was broken when the Lutzes lived at 110 Ocean Avenue. On interviewing the De Feo housekeeper we learned that finding the window open was no surprise, as it happened even when the De Feo’s lived there.

A prominent feature of Anson’s tale is a “secret” red room, hidden behind a bookcase in the basement of the Amityville house. The room is approximately 2 feet by 3 feet, with head room too low for anyone – except perhaps a hunchback mouse — to stand in. In reality, it is part of an existing gravity-fed water system from an earlier house built on the lot. The land was originally owned by Jesse Purdy, who was then in his 90s and lived in the house that once stood at 110 Ocean Avenue. This house was moved in the early 1920s to lot several hundred yards away. Part of the water storage system for the old house, the “secret” room is now used to give access to the water pipes that otherwise would have been walled up. Why is it painted red? Local neighborhood children said they painted it that color. As they indicated this is where they customarily stored their toys, red seemed an appropriately bright and cheerful color. Anson, though, blithely ignores these facts, and links the room to images of blood, demons and animal sacrifice.

In discussing the physical phenomena Anson claims held the Lutzes in a visegrip of fear for 28 days, I would certainly be remiss were I not to make mention of the infamous green. gelatinous substance said to have nearly flooded their home. This material has undergone a radical change in both form and color since I first saw it mentioned in Paul Hoffman’s article in Good Housekeeping, in which the Lutzes witnessed a keyhole in one room oozing a “red, blood-like substance, a few drops at a time.” In Anson’s expanded version, however. the material looks more like lime gelatin, although George Lutz tasted it, and remarked that it was not. The substance, according to Anson, ran in such quantity that it had to be taken out in bucketfuls and dumped into the Amityville River. Here again we are faced with a truly unfathomable mystery: why would George Lutz be so curious as to taste and smell the offending material, but not curious enough to save some for analysis?

Anson closes his book of horrors with a description of a dramatic seance conducted at the Lutz home on February 18th, 1976. Seated at the dining room table were a handful of psychics, one newsman, and a representative from he Psychical Research Foundation (PRF) in Durham, North Carolina. The participants, according to Anson, reported impressions which ranged from glimpses of dark menacing shadows to shortness of breath, heart palpitations, numbness, quickened pulse rates, and nauseous unrest. Except for PRF’s field investigator, psychics present at the seance, says Anson, were firm in their belief that the house on Ocean Avenue harbored a demonic spirit and could only be removed by an exorcist.

In contacting Jerry Solvin, Project Director of the Psychical Research Foundation, however, I was informed that while the book’s description of the seance is basically accurate, Anson, Solvin charges, tends to “select facts to support his own conclusions.” Solvin, for instance, dismisses Anson’s claim that George Kekoris, PRF’s representative at the time, suddenly became “violently ill” and was forced to quit the room. Solvin claims he momentarily became “queasy”, but does not find this odd given the hot, stuffy, “emotionally-charged” situation. Moreover, he explains, the room was small — approximately 12 feet by 15 feet — and more than 20 persons were present, including a film crew using hot movie lights. Solvin also explained that members of the Psychical Research Foundation did not conduct a full investigation of the Amityville case for two reasons: 1.) the family had moved out of the house at an early stage, reducing in PRF’s opinion the probability of continued activity; 2.) the phenomena reported were far too “subjective” to be reliably measured.

Given the foregoing, it seems impossible to escape the conclusion that Anson’s account of what transpired at Amityville was largely, if not entirely, one of fiction. This is based not only on conflictual evidence and testimony, but on disturbing revelations published by People magazine and other sources in 1979. William Weber, Ronald De Feo’s defense attorney, announced that year he was suing the Lutzes for “breach of agreement” and for a share of the Lutz profits on grounds they had “reneged on a deal with him and another writer.” “I know this book’s a hoax,” Weber confessed. “We created this horror story over many bottles of wine. I told George Lutz that Ronnie De Feo used to call the neighbor’s cat a pig. George was a con artist; he improvised on that in the book he sees a demon pig through a window.”

While under oath, George Lutz began to repudiate some of the book’s more spectacular claims, accusing Anson of abusing his creative license. A solid wooden door which, according to Anson for example, was wrenched off its hinges by a “demonic force” was in reality, Lutz said, a frail metal screen door which had blown off during a winter storm.

Lutz also deflated Anson’s account of the infamous green “slime”, noting it was more “like jello”, and that there had only been small “dabs” of it which appeared here and there.

Being a charitable sort, I will concede the possibility the Lutzes may, in fact, have been telling the truth when they first reported their experiences of light paranormal phenomena to the press in February of 1976, and to Paul Hoffman the following year. Allowing for this, however, hardly dissuades parapsychologists from consigning the case to the circular file.

So badly tainted is the affair, so slippery the characters involved, that in the end one is left wondering as to who the demons of Amityville really were.

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Source by Peter A Jordan

Best Article Writing – 3 Characteristics of a Good Article Writing

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When does one consider an article material to be of good quality? Are there any traits that an article writer must possess in order to come out good article writing? If there are indeed characteristics of a good article, how can then one achieve those? And if there so called made article writers, how can then one be a good article writer?

Article Writing is not only for made article writers nor has it been designed for born article writers. Article writing, when properly planned and carefully thought usually results to a good article material. In detail, should one wants to achieve a successful article material, the following tips are being suggested:

o Just like any other writing endeavor, planning the layout for the material is a basic characteristic. In planning, you will need to make a good choice as to what sot of topic or subject you are going to engage with. Asking questions like, how far is my knowledge about this? Do I bear interest with this? How will this topic appeal to my targeted clients? These questions shall be asked in the process of selecting the topic that you will be writing. In so doing, after the process, the best topic shall come out.

o In writing the actual content, make sure that you have all your resources ready and prepared beginning with the heading or the title of the article material and the components that will make up the entire body content of the material. It is to be remembered, that when writing an article, an attractive, catchy title is mandatory and that goes same through with the content. Although, with the content, the writer must be able to extract the most high quality of information bearing traits of relevance, pertinence, timeliness, freshness, uniqueness, and utility.

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Source by Sean Mize

Sales Letter Example That Sells

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Sales Letter Example That Sells, No Matter The Industry

A sales letter is the page designed to sell your product. You can have a fantastic product, but you won’t earn a nickel if your sales letter lacks sizzle.

Your sales letter should grab a visitor’s attention, prove you provide a solution, remove risk, state a call to action, and hopefully (if done well) generate a sale.

Here is an example of how we write a sales letter…

All great sales letters include the following:

1. Catchy Headers and Subheaders

2. Unique Selling Proposition

3. Stated Product Benefits

4. Testimonials

5. Special Offers

6. Digital Covers

7. Video Demos

8. Exceptional Guarantees

9. Trust Building Techniques

10. Bonuses

11. Follow-Ups

12. P.S.

Catchy Headers and Subheaders

Your main header, also referred to as a H1 tag, can:

o Target a pain point. “Are You Losing Your Hair?”

o Highlight a benefit. “Now You Can Re-grow Your Hair… Without Chemicals!”

o Invoke curiosity. “Can Broccoli Prevent Hair Loss?”

o Include keywords.

Your subheaders will follow the same format as your header. These two work best when they attack the reader from two different angles. Your headline could invoke curiosity, while the sub-headline makes a bold claim like this “Now You Can Re-grow Your Hair… Without Chemicals!”

Example Headlines for a Sales Letter

o Who Else Wants _______?

o The Secret of _________

o Here’s How You Can (benefit) Without (problem)…

o Little Known Ways to _____________

o Get Rid of ________________ Once And For All!

o WARNING: This Letter Is For Serious __________ Only.

o Are You Still Suffering From _________?

o Are You Making These Same Mistakes?

o At Last! The (credibility indicator like “Bestselling” or “As seen on Oprah”) System That Is Revolutionizing ___________

o Save Yourself 30% on _________ By Following This Simple Steps

o How I Went From (loser) to (winner) in Just 2 Weeks!

o How To (Cook Thai Food) Like The (Locals)

o 56 Ways ____________Saves You Time, Work and Money

Highlight Your Unique Selling Proposition

This is where you subtly demonstrate to your reader that your competition sucks. To do this, examine your competitor’s sales letters, noting the benefits they offer- and more importantly, those they lack. Even if the two of you are selling the same product, you can position your offer in very different ways. Are they offering a money back guarantee? Do they fail to cover a specific topic that your explain in detail? Discover your competitor’s weaknesses and demonstrate them to your prospects… Chances are, your prospects will shop around before committing, and it pays to plant the seeds of doubt in their minds about your competitors. Remember that subtlety is the key; you don’t want to smear yourself as well!

Focus on Benefits, Not Features

Don’t rattle off the features of your product; explain to your prospect how they will benefit from it. For example, if you’re selling air conditioners, people aren’t interested in the features (e.g. voltage, wattage, what type of plastic it’s made of, etc.) they want to keep cool during summer!

To ensure you’re listing benefits instead of features, ask yourself “How does this feature help my prospect?” List your features, then add the word “which” after it: whatever follows is a benefit. For example:

o Low power requirements, which lowers your energy bill.

o New polymer plastic casing, which cools your house faster than traditional models.

o Timer setting, which saves you the hassle of getting up in the middle of the night to turn it off.

I’ve heard this phrase so many times I practically recite it in my sleep, and yet, so many people forget this simple law of copywriting. Bullet points tend to work best in sales letters, as they are easily scanned by readers. Keep in mind that your prospects aren’t interested in every single benefit your product offers, just the ones that apply to them. By listing off dozens of benefits, you are increasing the likelihood your prospects will come across one or two main benefits they are most interested in, and buy your product.

Include Testimonials

My wife and I were on Ko Phi Phi Island in Thailand (where the movie “The Beach” was filmed) getting ready to grab a bite. While looking at a map, a couple of guys came up to us and recommended a restaurant saying, “This is the best restaurant we’ve been to on the island. You should check it out.”

Guess where we went for dinner?

We didn’t personally know these guys, yet we trusted them. This demonstrates what is known as social proof – people making decisions based on someone else’s experience. If you’re interested in something and you see that it has worked for others, you are more likely to trust them and-case in point- buy it. Testimonials are a great way to demonstrate social proof to your prospects; they can see for themselves that your product works and provides value to real people without you forcing it down there throats. Rather than singing your own praises, why not let your satisfied customers do it for you?

Here’s two ways to gather testimonials:

1. When you’re first testing your product (that is, the product you haven’t created yet) ask people you know personally if they can provide testimonials citing your expertise in a specific area applicable to your product.

2. Once you create and sell your product, follow up with the customer via email and ask for a testimonial. Here’s what I use:

Dear ,

Thanks for taking our free course on . Many others have written to tell us how this course has helped , and I sincerely hope you feel the same way.

I’d like to ask a favor. We’re always trying to improve our course, and would greatly appreciate your feedback. If it’s OK with you, please take a moment and jot down your thoughts in the box below. I promise not to include any personal information other than your name and city.

Feel free to say whatever you feel. If you have some ideas on how to improve our course, we’re all ears.

Thanks , and I hope to hear from you soon.

Best regards,

Testimonial Box

I understand that has the right to use these comments in their marketing material. I also understand will NOT use any personal information with the exception of my name and city.

Comments:

Make sure to include a personal email address you check frequently in order to stay on top of testimonials as they come in.

Some people recommend offering an incentive in exchange for a testimonial such as a free report, though I’ve never had any trouble securing them with this form. Besides, if your free course isn’t good enough to warrant praise, you probably need to reconsider your product offer.

As the testimonials start to roll in, put them on your sales page as examples your product works!

People Don’t Buy Products… They Buy Offers

You may have the single greatest product in the history of humanity, guaranteed to cure a wide variety of ailments, train your dog to stop barking and initiate world peace, but without compiling it into a dynamite offer your product will fall flatter than a soufflé in a snowstorm.

Think of it this way: when you go to a fine dining restaurant, you’re not just paying for the flavor of the food; you’re also paying for the presentation. Your offer is the presentation; if your prospects don’t like the presentation they won’t even try your product. This is why creating a solid offer is imperative for your system’s success.

So what makes a good offer? Here are the key components you of a dynamite offer:

Have Quality Digital Cover

If you’re creating an information product that includes several downloadable CDs, create a professional looking digital CD cover for each disc. If you have an e-book or special report, create covers for those as well. Be sure to include screenshots of the content as well, which should be professionally formatted.

Include Video Demos

Videos are a great tool for marketing your product and should be used where possible- I’ve used video demos for several products with great success. The process is simple: use Camtasia to record you demonstrating your product while explaining its benefits, then upload the video to YouTube and embed the code they give you onto your website. We’ll talk about video marketing more in a bit.

Offer an Exceptional Guarantee

The main function of a guarantee is to remove all risk for your prospect. You want to make a guarantee so strong they’d feel like a fool for not buying your product. For example, you could offer a 60 day money back guarantee, and allow them to keep all the bonuses even if they decide to cancel. Another method is to allow your prospect to download your product for one dollar, and then charge their credit card the remainder seven days later if they don’t cancel.

Build Trust

When I receive emails from people asking me “Is this for real?” I know it’s time to build a higher level of trust with our prospects. Be sure to include links to your privacy policy, contact information and a brief bio about yourself.

Privacy Policy

Your privacy policy should go something like this:

: Privacy Policy

is committed to protecting the privacy and security of individuals that have contacted us. It is with that purpose in mind that we have formed our privacy guarantee. We realize that the concerns you bring to us are highly personal in nature. We assure you that all information shared will be managed within legal and ethical considerations.

Security of Information

We restrict access to personal information to employees who have a specific business purpose in utilizing your data. Our employees are trained in the importance of maintaining confidentiality and member privacy.

Accuracy of Information

We strive to ensure that our records contain accurate information. If there are any changes to your contact information (e.g. phone number, email, etc.), please email . We will promptly make any necessary changes to update your records.

Changes to Our Guarantee

We reserve the right to revise our privacy guarantee as our business needs change or as the law requires. If we revise our policy, we will provide you with the new policy at that time.

Web Links to Other Web Sites

Links to third party sites may be available from ‘http://www.yourwebsite.com’. Sites outside the ‘http://www.yourwebsite.com’ domain are NOT maintained by and is NOT responsible for the content or availability of linked sites. Recommended links are NOT an endorsement or guarantee of other sites or organizations and are simply provided for reference. The privacy and security policies of linked sites likely differ from and users are encouraged to review the privacy and security policies of these sites.

Contact Information

Buy a P.O. Box at your local post office and use that as your mailing address. Forty bucks a year provides peace of mind; you don’t want your home address advertised to hundreds of thousands of people, right?

It’s always better to include a phone number as well. You can leave your personal number, or get a redirect line through Skype or Vonage. If you receive lot of calls, consider signing up with a call center that will take messages and accept payments (there’s a list of them at the end of this book).

Bio

Including a bio is a great opportunity for you to sell yourself and build trust amongst readers, many of whom want to know a little about a person before doing business with them. Bios typically include the following elements:

o Educational Background

o Professional Background

o Experience with Current Business/Product

o Special Achievements

o Personal Information (e.g. city of residence and family information)

o Picture

All of these are completely optional and depend on your comfort level with sharing information online. internet. There is a fine line between highlighting your knowledge, skills, and achievements and coming off as a blowhard. Remember: the point is to build trust, hopefully to the point of getting a sale.

Offer Bonuses

Once you’ve demonstrated your product provides value and removed risk with a strong guarantee, push your prospects off the fence with a few value packed bonuses. The bonus is all about perceived value; many people in fact buy products for the bonuses themselves! If you’re offering an e-book on Cajun cooking, offer a video that demonstrates how to make roux, and several other Cajun sauces. How about recipes for cocktails that are famous in the South? A list of the best restaurants in New Orleans? All of these are easy to create and dramatically improve the value of your product.

Follow-Up

Let’s say your prospects sign up for a free two week course on southern cooking. They are then presented with an offer to buy the full product. If they haven’t purchased it, they receive another e-mail, but with a twist: this could be a reduced price, an added bonus, or the chance to pay in installments.

State a P.S.

Believe it or not, many people will scroll to the bottom of a sales page first. I do it all the time… once I know I’m on a sales page, the first question that comes to mind is “How much?”

This is precisely why you shouldn’t list your price at the bottom of your sales letter. Instead, use a P.S., or just another headline that reinforces your value proposition. Rather than asking “How much?” they’ll scroll up to learn more about your offer.

This sales letter example should help you craft a profitable sales letter in as little as a week. Write a draft and sit on it for a few days so you can see it with fresh eyes.

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Source by Darcie Connell