What I Learned About Copywriting, Direct Marketing and Life From Joe Karbo – The Original Lazy Man

Joe Karbo’s “The Lazy Man’s Way To Riches” was an eye opening journey into this world of direct response marketing.

The history of Joe’s ad is amazing in its own right. He sold enough copies of his self published book to become very rich on the back of his one long running control. Well done Joe. Before I ever wanted to read that book my father had responded to the ad, read the book and subsequently lost it, all before I had been born.

Funny how events reoccur in families isn’t it?

Since the threads of time looped around I will share forward the biggest lessons I learned from the expanded and republished “Lazy Man’s Way To Riches.”

Success starts inside. Money is made in your mind long before it ever appears in your bank account. Joe’s Dyna Psych is a great way to get your head right so that prosperity can come your way. It was the first book I’d ever read that made the inner/outer connection so viscerally to me.

Since then I’ve been through quite a bit of personal development type work. A lot of it because of the ideas originally put forward in this book.

Direct Marketing Is A Great Vehicle To Wealth: If you can use media to acquire customers at a profit you have perhaps the ultimate Lazy Man’s Business. Joe makes it sound like anyone can put an ad in the newspaper to sell a self published book for $10 and they’ll be rich.

Joe’s book achieved this. Ted Nicholas’ “How To Form Your Own Corporation for Under $50” (the number kept getting bigger with inflation) was another runaway hit that they made its author rich on the back of its success. But they don’t happen that often.

Direct Marketing provides such massive leverage that you don’t have to work that ‘hard’ in the traditional sense in order to be a runaway success.

Your story behind the product matters: Since you were buying the “Lazy Man’s way to Riches” from Joe Karbo you needed to know Joe’s story and Joe used his story to great effect. Firstly, how he got himself rich and then how he helped others to get rich the same way.

It allowed anyone who Joe has an affinity with to bond to them. His story worked really well for creating affinity and also to prove that the benefits he offers in his book he lives every day. It was a masterstroke.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Zac R Nelles

Article Writing for Money – Where to Sell Articles Online

There are hundreds, if not thousands of possible markets online where you can sell your articles. A simple check on Google for “articles wanted” or “writers wanted” will soon produce hundreds of results.

Where you sell your articles and how much you will be paid for them will be determined by the following factors;

  • Experience – If you have considerable experience in a specific area then you should target a market that specializes in the area in which you have your expertise. Target websites and blogs covering the subject. These sites can be easily located by Googling the subject and adding “blog” or “forum” behind the general subject. Most sites list the webmaster at the bottom of the site. You can contact them and describe your expertise in their industry and express your desire to write content for their blog or website.
  • Competition – The competition is stronger in the lower paying sites because so many foreign writers are willing to write articles got $2 or $3 each. This is a good starting point for you so you can gain some experience. However don”t waste too much time here. Such jobs are posted on such sites as elance, guru and rent a coder. Sign up for some of their sites and you will see dozens of projects you can easily do. However don’t expect too much money as most of their advertisers are willing to pay substandard wages for substandard work.
  • Determination To Succeed – A lot of your success will be determined by your sheer desire to succeed as a freelance writer. If you are not willing to put in the time and effort to produce good work, regardless of your payment in the beginning, then unless you have a really special talent you will not succeed in reaching the target market you desire.Years ago freelance writers for magazines would start with no pay just to get the recognition of their published article, which they could add to their portfolio.
  • Online-Offline – Another great source of income is to approach an offline business and arrange to provide the content for a blog or website for their business. This can prove to be much more lucrative than just approaching companies online who already have a website or blog. Depending on your experience you can set up someone’s website or blog and do all the work from producing their content, writing and scheduling newsletters, writing promotions, collecting customers email addresses and sending out promotions for them. Companies are becoming more aware of the need for an online presence every day.

The requirement for GOOD writers is increasing every day as more people produce websites and blogs. It is not a question of if you can find a market for your writing, it is more of a decision on what market you want to write for. So get out there and do some research of possible markets and send out plenty of queries to those you would like to write for. You will be writing as much as you can handle before you know it.

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Makler Heidelberg

Source by Ron Grant

After Gaddafi, Literature’s New Dawn

The desert song is unshackled. With the defeat and death of the tyrant Muammar Gaddafi, Libyan writers greet a new era. For the first time ever, they can bare their souls without a dictator or occupying power hovering over their pens. Until Gaddafi’s demise, exile was a necessary condition for novels, poems or simply statements against the nation’s chronic problems such as women’s rights, poverty, tribal friction and individual liberty.

Anguish has been the theme of Libyan writers since Adam was booted from nearby Eden. When the land became a colony of Ancient Greece (circa 300BC) Callimachus recorded the excesses of imperialism in what is now Benghazi. Then came the invading Romans, Turks, Italians, French and British. Authors in Libya have never been free.

In the aftermath of the revolution that has now deposed and killed Gaddafi, the dream of literary freedom has at last arrived. It has been a long, cruel wait through the many torments of history.

Colonel Gaddafi, as a young soldier, himself wrote poetry and short stories that dreamed of civil liberty. After independence from Britain in 1951 he led an army coup against Libya’s autocratic monarchy, when King Idris was abroad for medical treatment. Gaddafi’s writing then turned to a wishful social theory, The Third Way, a middle ground between communism and capitalism. It was an inspired political vision, but in practice it degenerated into despotism. And Libyan literature maintained its pain.

Writers were censored. Dissent was not only discouraged but punished by jail, torture and worse. In one infamous case in 2005, author and journalist Daif Al Ghazal wrote articles that criticized Gaddafi’s system of government. He was tortured, then killed. and his body dumped in Benghazi. Many other writers lived in fear, careful in what or how they expressed their inner thoughts. These included several talented scribes including Kahled Darwish, Wejdan Ali, Mohamed al-Asfar,, Ramez Enwesri, Saleh Gaderboh, Wafa al-Buissa and others. It seemed that to be creative without fear was only possible by living abroad. And this tended to limit their issues to the political.

One recent novel of note, In The Country Of Men (Penguin) by Hisham Matar, was shortlisted, in translation, for the 2006 Booker Prize. In 2007 it won a Commonwealth Writers Prize and many other awards. It’s about a boy aged 9 experiencing Gaddafi’s oppression, and begins thus.. “I am recalling now that last summer before I was sent away. It was 1979, and the sun was everywhere. Tripoli lay brilliant and still beneath it”.

On state television under Gaddafi, young Suleiman watches the execution of his best friend’s father. The path to adulthood is fraught with despair. Matar’s second novel, Anatomy Of A Disappearance, was published this year, 2011, in March. He lives in London.

Previous Libyan authors wellknown in English include (according to Wikipedia) Maryam Ahmed Salama (Dreams Of A Captive Girl), Ibrahim Al-Kouni, Ahmad Al-Faqih and Sadeq al-Neihum. To which I would add Bashir al-Hashmi (Screams In Our Village), included in Libyan Stories (Kegan Paul International, 2000).

Literature, like religion, thrives in bondage. It also echoes history. “Tis all a chequer-board of nights and days where Destiny with men for pieces plays” (Omar Khayyam). During months and years ahead, the Libyan Revolution still has a long way to go. What will evolve as its new system of government? How will the factional jealousies of tribes and religious sects blend?

These are complex human issues that will add impetus to writings from Libya. However, with authors unchained at last, their novels and their think-pieces will hopefully emerge from tales of anguish and of hope to literary peals of joy.

Happy reading! From Cathy Macleod at Booktaste.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Cathy Macleod

Make Your Copywriting Projects Unbeatable…By Reading Old Comic Books?

Perhaps the best “power education” I’ve ever received on writing copy and using good old-fashioned psychology to sell with the written word was when I was just a kid.

You see, back then I used to collect a lot of comic books. And back then comic books had some of the best direct response ads you’ll ever see.

They were written by just awesome copywriters who really understood people’s hot buttons and exactly what people wanted to buy and how to get them to buy with just a few words.

In fact, I often tell people who use pay-per-click advertising to look at old comic book ads.


Because those copywriters really understood how to sell — not just generate leads — with just one or two sentences. In some cases, they did it with just a few words (Like the “Charles Atlas” ads, for example).

And that’s why old comic book ads are just phenomenal as copywriting aids and tools.

Just make sure you look at the right ads.

These days — like in most magazines and publications — comic book ads are nothing but big image ads. They have more in common with big glossy business cards, than ads. And are a waste of time to look at.

Instead, seek out the comic books from 20+ years ago — from the 1940’s up until the late 1980’s.

That was when the really powerful ads were run and hundreds of millions of dollars worth of various different products were sold with simple direct response ads in comic books.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Michael Senoff

B2B White Papers Vs B2C White Papers

Are there any differences between B2B white papers which are written by business for businesses and B2C white papers which are written by businesses directly for the consumers?

Most of the papers are written for the B2B market and very few are written for the B2C market. There’s a notion that businesses executives and decision makers are the only ones who are ready to dedicate their time to read white papers. People think that consumers aren’t ready to dedicate their time to read long papers.

But this is just a notion as B2C papers or e-guides have been known to work. In fact there are many of these papers which are much longer than the regular white paper length of 10 to 14 pages and have been known to work. Some of the B2C papers are even 20 to 40 pages long and they generate leads. Regular consumers aren’t as busy as decision makers and have a lot of time on their hands and they are willing to spend a fraction of this time to read long documents that will educate them. In this process these papers also persuade the reader and sell the product/service to them.

The way you write these two papers varies:-

B2B white papers:

B2B white papers are written using very formal language. They don’t directly sell the product. The writing is very indirect. There are no catch lines like “Pick up the Phone and call us today to receive this massive discount”. They discuss a problem in detail and then discuss the solution to this problem in detail. After this the company Info and the services or products are mentioned. There is normally no call to action. The design in these papers is also very formal.

B2C white papers:

B2C papers are more direct selling. They consist of problems and solutions that are discussed in a similar fashion as in the B2B paper, but the selling is very direct. After writing all the company info and the product/services info there is a strong call to action that asks the reader to contact the company straight away and use its services. There are also offers and free gifts that encourage the reader to buy the product and use the service. The design here is more colourful and more fun and it please the eyes of the reader. They are more attractive than B2B papers. Many of these papers also have testimonials to make the product/service appear more trustable.

Both types of papers have been proven to be effective when written the right way. So if you have a business and you don’t have a white paper. Then make sure you get one written now.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Mitt Ray

Eckhart Tolle Quotes Jesus on the Cross – Forgiveness and Unconsciousness – Awakening to God’s Love

During his online class with Oprah reviewing chapter 5 of his book A New Earth, Eckhart Tolle quoted Jesus concerning forgiveness and unconsciousness among people who are spiritually wayward.

Tolle: “Jesus on the cross said it all when He says, ‘Forgive them for they know not what they do.’ Which means they are unconscious. So when you realize that you naturally forgive.”

Tolle mentions a unique insight when referring to the words of Christ. Jesus could see that the people were being influenced and governed by a spirit other than God’s Holy Spirit. Therefore Jesus could see beyond their dysfunction and immorality. Christ knew they were not being led by the Holy Spirit, but were driven by evil spirits and self-willed agendas to fulfill their own lusts (or the lusts of the spirits driving them).

God who is love certainly doesn’t give man a spirit to kill innocent human beings, as did the Romans and Jews who slayed Christ.

Jesus said of the devil, “He was a murderer from the beginning” (John 8:44). The Lord Jesus recognized what spirit people were of and being led by often.

Jesus said to the scribes and Pharisees, “You are of your father the devil, and the lusts of your father you will do. He was a murderer from the beginning, and abode not in the truth, because there is no truth in him. When he speaks a lie, he speaks of his own: for he is a liar, and the father of it” (John 8:44).

Jesus even rebuked His own disciples on one occasion when they thought to kill and take vengeance into their own hands.

When some people rejected Jesus, His disciples became angry and said, “Lord, will you allow us to command fire to come down from heaven and consume them, even as Elijah did?” (Luke 9:54)

Jesus sternly rebuked them saying, “You don’t know what manner of spirit you are of. For the Son of man is not come to destroy men’s lives, but to save them” (Luke 9:55-56).

Jesus knew and exemplified the heart of God to humanity, which was unconditional love and acceptance. Therefore Christ could lovingly look beyond people’s sin and draw them to Him. This is the essence of forgiveness, seeing people through the eyes and heart of a loving God.

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Makler Heidelberg

Source by Paul Davis

How to Write Technically for the Lay Person

While you are writing a book or for a specific magazine or article site, you must be using flowery language using striking words, long sentences, phrases or idioms. In short, you need all those elements that will make the text more catchy and will hook the readers! However, that is not the case in technical writing, i.e. when you are writing for websites that are services or products based. Built using advanced web development frameworks, they need to be produced with clean and simple content that is conversational to the buyers. Specifically, the web content must be representative of the services and the company. But, why called technical writing? A good content on the websites plays a great part in SEO and content marketing. It helps in getting the backlinks and scale up in position of the websites in the search engines to get more visitors.

So, the next time you are preparing content for a high-end website or online application for your business, keep these tips in mind.

#1 Know your target audience

The first thing you need clear-off in your head is the target audience of your site. Be it a group of businessmen or corporate services clients, they are all layman! So, keep your vocabulary outright simple. Don’t use more of technical words and flowery English to make the content snappy. Instead, keep it outright simple, such that even a kid can understand what you provide from your site.

#2 Show but don’t dictate

Do not dictate or describe everything about your products or services to the visitors in text. Let them discover that gradually as they proceed to different pages. It makes the visitors curious and persuades them to visit more pages of your site in a session. Thus, show them what you provide, but don’t spell it.

#3 Use simple, short sentences and active voice

There is actually no point in over-elaborating technical stuff in the websites. Most visitors are basically skimmers and like to wrap up things quickly. So, try using shorter and simple sentences. And, also use active voice as it’s like you are directly interacting with them.

#4 Be assertive

Do not assume that everyone knows about your company, products or services. They don’t. But, they are coming to your site to know about it. So, write with absolute authority and command.

#5 Avoid the jargon

Your website is for the layman. Not only for the technically skilled ones! Be sure you are putting information that is also easily understandable by the non-specialists. Even if you need to use complex, technical or niche terms, explain them or hyperlink them to other pages that will give their basic information.

#6 Use text to compliment the images

While you will be putting images at every relevant point or pages on the website, create content that will perfectly compliment them. This will enhance the visuals of the site and make it more captivating for the readers.

These explain web development just do not end with creating a great website or application. But, developers need to have some online content marketing ideas too. They have to know well what exactly can fetch a good amount of visitors to a website, besides making it design-wise attractive.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Rob Stephen

Problems in Your Business? Remember, You Can’t Steer a Parked Car – Get Some Forward Motion

We are going to jump right in. Move. Locomote. Propel yourself. Act. Vary. Go forward. Go somewhere. But move.

“You can’t steer a parked car.”

I tried to find whether this was a quote so I could acknowledge somebody, but I found it in about 10,000 places. This must be one of those statements that a whole lot of people’s parents told them when they were learning to drive, but I never heard it until recently.

“You can’t steer a parked car.”

I love this statement and the concept that it conveys for us who are in business. When we (or someone around us) is stuck in fear, negativity, malaise, hopelessness, sadness, or any of the other damaging (over the long term) places that we can get to, then we need to move. Please note that this is not about a time of sadness after a death or a segment of a day where you feel despondent or negative. This is about getting stuck in place that is not indicative of any kind of engagement in a promising pursuit.

“You can’t steer a parked car.”

You can’t get out of the “bad” place or the “negative” place or the “scared” place or the “problem” place until you move – even just a little bit. You don’t have to floor board the gas pedal to be able to steer, but you have to at least turn on the ignition and take the car out of park. You can gently, oh-so-gently take your foot off the brake and start to roll. Now the car isn’t parked and you can actually steer it.

This is what you can do metaphorically as well. And please know that this is definitely an idea that you can share with an individual who is struggling. Just get the person to take his or her “car” out of park.

Consider a small business owner who just is not going anywhere. She isn’t failing. She isn’t growing. She isn’t doing anything. She talks about closing up shop and only says it half jokingly. She wishes she had more clients but has a million reasons why she doesn’t. She goes to seminars and trainings and then goes back to her office and can only compare herself with the other people she is meeting and finds herself coming up short. She is stuck. Here is what you might say to her – in whatever way your relationship suggests:

  1. Take the car out of park and put it in drive.
  2. Make a list of 10 ideas that you have learned (or whatever number seems like the right number – it could be more or it could be less). Anyway, make a list of 10 ideas you have learned. You might serve as the scribe while your friend says them. You want her to keep talking and so you can just keep writing.
  3. After you have the list, ask, “On this first idea, could you start _____?” Or, “I’m seeing this idea you listed about what you learned. What if we ______?” The idea is to help the person focus on small actions that could be taken. You can’t steer a parked car. When you’re stuck, your car is in park and you ain’t goin’ nowhere…bleh, I say.

If you’re trying to make some changes in your life, if you are trying to go in a different direction or however you would describe it, be clear that you cannot make change or go a different direction if you’re not moving at all. Hello?! You can’t steer a parked car.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Meggin McIntosh

Some Quick Tips to Make You a Better Ebook Writer

Writing cannot be more profitable these days. Today, anyone who has great writing skills and desire to share knowledge to online users, can write and sell ebooks to generate substantial profit.

Here’s how you can explode your eBook writing:

1. Choose topics that interest you. When you write something that you enjoy, writing an eBook will become much easier for you. You will know ahead of time what information to include and where to find relevant resources. As a result, you’ll be able to provide your readers with the kind of information they need, making your ebooks look more enticing and valuable to their eyes.

2. Make it more personal. Write your content the same way you would talk to a friend or family member. Be amiable, warm, spontaneous, and upbeat all throughout. Ask questions and insert appropriate humor whenever you see fit. Don’t forget to offer recommendations that you think will help your readers improve the quality of their lives.

3. Create an outline. Avoid making your content sound like a presentation of random thoughts. To ensure that your content will flow smoothly, consider creating an outline that contains all the major points that you would like to include in your ebooks arranged in a logical manner, based on their relevance to your main topic.

4. Set your own deadline. Although you can work at your own pace, you will be more productive if you set realistic deadline for your ebooks. Just make sure that you don’t rush them so you will not compromise their quality. If you can write 5 pages per day, set a 10-day deadline for a 50 page ebook.

5. Proofread. Ensure that you check your content before you publish your ebooks. Eliminate any types of errors and if needed, improve the overall flow of your content. If you think that you are not the best person to do this task (sometimes personal biases can really get in the way), you may opt to hire a professional editor to do the legwork for you.

6. Make use of amazing titles. You will need to capture the attention of online users so you can boost your book sales. Remember, no matter how great and how informative your ebooks are, they will remain unread unless you use great titles that can get people to notice.

7. Invest on your book covers. Consider hiring professional graphic designer who can take good care of your book covers. A couple of dollars will surely not hurt your pockets. Remember, a professional cover will boost your sales and revenue.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Sean Mize

May You Encounter Christ’s Inclusive Church

In this article I’m responding to an article which speaks eloquently about a struggle Christians in increasing number are resonating with. Yet, it has been and is (emphasise, present tense) a very real struggle for so many of us.

Still, none of us are beyond learning. And God is granting us a fresh grace in this age to wrestle with others who themselves are wrestling.

Not many of us are gay or lesbian or bisexual or transgender or intersex or another affiliation of sexual expression. Not many of us that I know, but the statistics tell me that my reality isn’t a true representation.

There are, therefore, many out there who are living a closeted experience, and, in present context, I’m not talking about those with secret addictions – the functional addicts in all strata of society. There are so many within the myriad forms of addiction that steal peace, kill joy and destroy hope.

And I have to say this… it isn’t just the addict who struggles. Just about every person has struggles. And when I discuss ‘struggle’ I mean a significant daily struggle – with nothing easy about it.

But an article by a gay man desperate for the church to stand up to help people like him, who – like us all – needs to find his way to God and inclusion within the people of God.

Would any of us get in God’s way?

This young man might refer us to these words of Jesus out of the gospel of Luke, chapter 5:

30The Pharisees and their scribes were complaining to his disciples, saying, “Why do you eat and drink with tax collectors and sinners?” 31Jesus answered, “Those who are well have no need of a physician, but those who are sick; 32I have come to call not the righteous but sinners to repentance.”

Verse 32, that’s all of us, anyone clothed in skin. Let’s not call out the LGBTI+ crowd as particularly sinful, and thereby call ourselves out as being Pharisaical. That’s what Pharisees did: highlighted everybody else’s sin, ignoring their own. Our task as Christians is to live real before God: our personal struggle (and each of us has one) is a cosmic challenge that only God can overcome. How helpless are we? Jesus calls the sinner to repentance – a personal activity, for each one of us, facilitated by an almighty and gracious God.

Verse 31, Jesus grants the Pharisees and scribes their truth (for it is not God’s truth) – ‘believe as you wish’ Jesus might say – for the sick are those who know they’re sick – Jesus cannot help the person ‘well’ in their blind stubbornness; the self-righteousness that threatens to reign in us all. And this is no comment on the vagaries of sickness – just that all are sick. All! It’s why all ought to be included.

Blessed is the one who knows they’re sick, who know they need the Physician, who seek the hospital.

And our job – mine in my case – is to simply be a guide for a person who hasn’t met God and who is seeking to meet God. They don’t need my unqualified opinions on the way there. We can give them resources as we listen, but just as we stand before God, we will all be held to account. Our responsibility is to not inhibit anyone’s passage to the Christ.

Therefore, we listen. We feel into their anguish – a reality, up to now and into the foreseeable future, of being estranged to God-felt compassion from the vast copse of humanity.

Ours is the challenge to stand up, as the young man says. It will cause us conflict, for that there is no doubt. But our lives are no longer about us; they are about the Lord’s business.

And the Lord would never condemn them like our fears and preconceptions might.

I want to say, as the article cited suggests, “If you are LGBTQI+ and need somebody to speak to, I just want to offer you a listening ear.”

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Steve Wickham

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