Tricks Of The Trade – 14 Newspaper Advertising Tips From America’s Busiest Ad Copywriter!

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I get a ton of emails asking me about newspaper advertising. First and foremost, most people ask me if the growth and popularity of the Internet and other forms of “new” media have made newspapers obsolete as an effective advertising medium. To that I say, no way! Newspapers are alive and well, and as powerful as ever! If they weren’t, advertisers (of all shapes and sizes) wouldn’t continue to throw billions of dollars at them! Newspapers – local and national – will always be there. They’re not going anywhere, no matter how big the Internet gets or how many forms of “new media” are introduced. They’ve stood the test of time – through radio, TV and the Internet — and they’ll always be a great place to advertise, provided your target market is within the newspaper’s demographic. Next, people are always asking me for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!

Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, local or national newspaper advertising, always think in terms of using it consistently no less than once a week.

Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Let’s take a look at the other days:

  • Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday.
  • Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads.
  • Wednesday and Thursday are good days if those are the food or health days in your paper, and yours is a food or health related offering.
  • Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.
  • Saturday is good because fewer advertisers use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Traditionally, you were told to always ask for a right-hand page, but recent studies have shown it doesn’t really make a difference. Half the people read the newspaper front to back, the other half, back to front. You should, however, request that your ad be positioned above the fold.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high. This is proven to have the same affect as a full-page ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (that’s what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Tip #7: Make your ad newsworthy. People read newspapers to get the news, so try to make your ad as newsworthy as possible. If your ad is small, give it a distinctive border so it creates a visual identity for your ads.

Tip #8: You’re paying for that space – use it! Be sure to give your prospects enough information to buy what you’re selling. And don’t fall into the trap of revering white space because it looks good. You’re paying for every square inch of that ad – use it. Your ads should win sales, not design awards.

Tip #9: Test, test, test! If you’re just getting started in newspaper advertising, don’t settle on just one newspaper. Test your ad in the various newspapers available to your market to figure out which one works best. Once you’ve figured out which newspapers are read (the most) by your prospects, stick with them.

Tip #10: Don’t expect it to work overnight. CARDINAL RULE: Don’t expect newspaper advertising to work instantly! (This takes us back to Tip #1: Consistency is key.) Unless you make a time-sensitive offer such as a free gift for stopping by before a certain date, or offer a discount coupon with an expiration date, don’t expect a stampede of customers through your door the day you run your ad. It won’t happen. Never does.

Tip #11: Use “tracking devices” to measure ad performance. A “tracking device” is any element you can include in your advertising that makes it easier to measure that ad’s effectiveness. Adding a number code or color code to your coupons is a good example of a “tracking device.” This will make them easier to track if you’re using more than one newspaper or advertising on different days. You want to know which coupons came from where, when, and how many. That way, you’ll know which newspapers work the best for you, and on which days, and even which headlines work best for those papers on those days. Get it?

Tip #12: The “big” newspapers aren’t as expensive as you think. If you’re not happy with your local newspaper, or you’d like to hit a larger audience than just your town, look into advertising in the regional editions of USA Today, The New York Times or The Wall Street Journal, if your prospects read them. These regional editions, while more expensive to advertise in that your local newspaper, are much less expensive to advertise in than the national editions. (If you’re a local or regional business, you should NEVER advertise in the national edition. I don’t care what the ad rep tells you, don’t waste your money.)

Tip #13: The first thing people will see in your ad is your headline. This should entice the reader into wanting to learn more. I always INSIST that a headline make a meaningful or fascinating statement of benefit – or an outright offer – to the reader. For instance, “Get Your Tax Refund Today!” or “Professional Tax Preparation Only $10” are much better headlines than “Bob Jones Tax Service.” That’s pretty obvious, I know, but I can’t tell you how many people put the name of their business or product or service or worse yet, some totally worthless copy, in place of a headline and then hide the meaningful, fascinating stuff in the copy. It’s the biggest mistake in advertising! Put your main benefit or offer in the headline (and/or subheading) so even those who don’t read the entire ad will get the main point.

Tip #14: Next, people will see the visual, any subheadings, and then your name. Adding a visual can TRIPLE the “net exposure” of your ad. More people will notice it if it has a photo or image, which means more, in turn, will RESPOND to it. A photo of yourself will add instant credibility. A product image is better than a logo. Even better is an image of your product or service being used. Let people see it in action. Let them see how good it looks, how good it fits or how good it works. Let them see the smile on the face of a person using it.

Even in this super-high-tech day and age, any businesses still rely on newspaper advertising as their primary marketing tool. The key to success with it is to know the “tricks of the trade” I just revealed to you and to stick with it long enough for it to work its magic. (Read: Consistency is key.) The advertising graveyard is full of failed businesses that gave up on newspaper advertising before it had a chance to prove it’s effectiveness. If you’ve made up your mind to do it, whatever you do, DO IT, and don’t give up on it until it works. It will!

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Source by Phil Autelitano

The Involuntary Ghostwriter (The Word of God – Book One)

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The Involuntary Ghostwriter (The Word of God - Book One)

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The Involuntary Ghostwriter is the first book of The Word of God, an epic tale, which purports to be the autobiography of God. Within itself, The Involuntary Ghostwriter consists of overlapping narrative threads, one of growing up and coming of age, and the second of growing old and coming to terms. 

The larger tale, The Word of God, originates from a series of questions: 
“What if God was one of us?” From the lyrics of the song ‘One of Us’, written by Eric Bazilian, recorded by Joan Osborne, and later by Alanis Morrisette. 

What if, as the Christian Bible tells us we were created in the image of God? 

What if, rather than have existed forever, He was born and once lived a life much like our own. 

What if, He was once just a boy who took His parents literally when they told Him ‘He could be anything He wanted to be’? 

Then, how would He have transcended His mortality to become the Creator of our universe? 

And, finally, since the writers of our Holy Books have been men and women, weren’t they Involuntary Ghostwriters? Jonathon Fry, is The Involuntary Ghostwriter, who, thanks to a financial boon, is given a year to fulfill his lifelong dream of writing a novel; only to find himself haunted by erotic dreams of a beautiful woman he has never met, and his thoughts are flooded with memories that are not his own.

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Grant Writing Jobs – A High Demand Writing Career

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If you love to write, are highly organized, and enjoy working for a good cause, grant writing may be the perfect career for you. With more than 1.5 million nonprofits and thousands more organizations depending on grants in the United States alone, grant writers are in high demand.

What Do Grant Writers Do?

Grant writers are an integral part of the development or fundraising field. The term “grant writer” is a bit of a misnomer since grant writers actually write proposals to get grants. Writing is just one part of the their job. They also help develop programs, research potential funders, and draft reports and letters to donors. Grant professionals come from a variety of backgrounds, including social workers, English majors and scientists. The most successful share the following skills and traits:

  • Persuasive and Creative Writing Skills – ability to “sell” a program or project
  • Ability to Work Well With Others – able to collaborate with other staff on program/project development
  • Grace Under Pressure – ability to meet tight deadlines and manage multiple projects
  • An Eye for Detail – ability to decipher complicated instructions and grant guidelines

Where Do Grant Writers Work?

Grant writers work for a variety of different organizations, either as employees or freelance consultants. Nonprofit organizations employ the majority of grant writers. These include social service organizations, museums and arts organizations, environmental and animal welfare organizations, and more. Professionals in this field also work for schools, colleges and universities, and government agencies.

What is a Typical Day Like?

A typical day on the job varies dramatically depending on the size of the organization and the scope of the position. Grant writers who work at larger organizations are usually “specialists” while those working at smaller organizations are “generalists.” The majority of grant writing jobs fall into the latter category, where you will not only be responsible for drafting proposals but will also be charged with researching donors and managing grants that have been awarded. The typical duties of a generalist are:

  • Finding the Money – conducting research on potential donors
  • Developing the Programs – working with staff to develop fundable programs
  • Writing the Grant Proposal – developing a detailed, written plan of action
  • Managing the Grant – ensuring that program/project is being conducted as promised
  • Other Duties as Assigned – maintaining grant calendar and writing acknowledgments

How Much Money Do They Make?

The salary range for a Grant/Proposal Writer in the United States in 2009 was $41,590-$68,497, with a median salary of $51,967 ( Those who work as independent contractors usually make a higher hourly wage than those who work full-time for nonprofits or government agencies. This rate varies dramatically, ranging from $40 to $100 an hour depending on level of experience.

How Do I Get Trained for the Field?

There is no specific college degree in grant writing. The vast majority of professional grant writers have a minimum of a bachelor’s degree from a college or university with a major in English, the social sciences, liberal arts, science, or social work. Majors with coursework that emphasizes writing and research provide a good foundation for the career. While books and Internet resources on grant writing are available, if you are serious about the field, classes and workshops conducted by experienced grant professionals will provide a more comprehensive overview of writing grants. Many include hands-on exercises including working on actual grant proposals. This training is crucial to landing internships and jobs in the field.

Are Grant Writers in Demand?

The job outlook is very good, especially in today’s difficult economy. Now more than ever, nonprofit organizations rely heavily on private grant dollars to support their programs and services. Grants from foundations, corporations, and organizations are crucial to keep programs running, and grant writers are needed for their expertise in securing these funds.


Grant writing is a field of professional writing where you can make a steady and lucrative living as a writer. Job opportunities are available with nonprofit organizations, schools, colleges and universities, government agencies, or as a freelance contractor.

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Source by Caroline Reeder

How To Get Freelance Writing Jobs

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One of the best things about being a writer is the fact that you can hold a permanent job and still write on the side. That is the good thing in having a creative profession. You can do sidelines and freelancing jobs while still being salaried regularly. In fact, many writers in magazines and newspapers accept writing and editing jobs on the side while others who can afford not to have a permanent job will settle in with freelance jobs.

Actually, there are some freelancing jobs that can pay a lot and can even exceed a person’s monthly pay. Permanent writing jobs however provide the security. You wouldn’t want to wake up one morning without money to pay for the rent, right?

Freelance writing jobs are a dime a dozen especially with the advent of Internet. Writers are frequently commissioned to do online content to keep websites updated and informative. Still, one needs to know where to look and how to look if you want to get regular assignments. Below are some tips in getting freelance writing jobs

Go online.

There are a number of writing jobs that one can find in the internet and what is more, these freelance jobs can be accomplished at home. Some do not even require you to pass the articles in person. Because of the great convenience that the internet provides, telecommuting is already possible.

This means that you don’t have to physically go to work. You can just submit your works online. Payments for these kinds of jobs are often deposited through bank transfers. You can find freelance work listings in websites that feature freelance works. Some jobsites also have listings of these kinds of assignments.

Establish a network

Being a writer, you have to establish a network of people who will later on recommend you for jobs and writing assignments. PR professionals for instance look for writers who can do assignments for them. The same goes with owners of companies that advertise over the internet or those who maintain websites which you can write for. Editors of magazines and newspapers are also often in the lookout for writers in publications.

There are a lot of people who are looking for part-time or freelance writers and the bigger your network is, the more people you can associate with who can help you.

Ask for a referral or a recommendation

The first step in asking for a referral is to do a damn good job that people will want to refer you to another. Although writing is big business, the industry is actually pretty small. Chances are your boss in one project will also know someone who is doing a similar project. Ask for a recommendation to another person who is in need of a writer or better yet ask them if they know someone who might be looking for a freelance writer. This is one way to get assignments.

Write well

The key to having a great freelancing career is to take care of your reputation not only in terms of your writing but also in the way you deal with people. For instance, you can write so well but if you are always late in passing your assignments, no person would want to deal with you. Remember that writing involves deadlines and you have to keep up with it if you want to really stay in the industry.

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Source by Jay Schindler

Last Writes: Ghostwriter Mystery 3 (A Ghostwriter Mystery) (Volume 3)

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Last Writes: Ghostwriter Mystery 3 (A Ghostwriter Mystery) (Volume 3)

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Gutsy ghostwriter Roxy Parker is back, and this time it’s personal. Someone is killing best-selling authors and the evidence points firmly at Roxy’s agent, Oliver. But she’s not convinced. With the help of seductive reporter David Lone, Roxy tries to hunt down the killer before she becomes the hunted—little does she know, a ghostwriter is next on the hit list! Will this be Roxy’s last writes?

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How to Be True to Yourself As a Writer

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Writers tend to simply write without much conscious forethought. Many of us are not even conscious why we write what we write or why we focus on what we focus on in our writing career.

Somehow writers just haphazardly decide what to write about and then they start writing. But as we go along, we tend to abandon the project because our interest vanes and we become bored with the whole endeavour.

To be most productive, I believe that our values must lead the way for our writing. That way we could be true to ourselves and to our readers. But what is more, we will also be very successful and productive because when we work on things we truly love and that truly resonates with us, we will be motivated to write the manuscript until it is done.

But what is more, we will want to share our manuscript with the world, because we will believe that what we are writing about is truly something that others want to know about. So, there will not be any lost manuscripts that we file away that will never see the light of day.

If you would like this wonderful feeling of self-confidence and contentment to be yours in your writing career, you have to make sure that you write from your values and deeply held beliefs.

But how do you do that?

Here are a few things to consider:

1. Be true to yourself

Many writers have a hard time to be true to themselves. This may be because there is so much out there bombarding for our attention. We want to please other writers, publishers, friends, editors, and so on.

So, your mind is moved into so many different directions. How do you know for sure which is YOUR OWN direction?

Being true to yourself means living and writing according to your values. The difficulty with doing this is that most of us don’t even know what our values are. We think we do but we never really sit down and do a self-exploration that is true and authentic.

Instead, we just proceed on the basis of surface values that we have emulated from others in some way.

It seems easier to do that than to really try to zero in on what we would like to write about and value so much that we will be propelled to come and write every day.

So, what are you doing now that you know without question is right for you? Are you writing about topics that you truly care about? Are you passionate about what you are writing about?

If you answered these questions in the negative, maybe it is time to do an honest self-assessment of your values and what matters most to you.

2. Determine what your beliefs and values truly are

For most writers, our beliefs and values are hidden. We may want to hide from them because we are ashamed of some of our values or at least we don’t want to make them prominent to others.

What we have to realize before we start is that there are parts of each of our psyches that we want to hide. That is a given. But that doesn’t mean that you have to hide from it though.

One sure fire way to determine what your values are is by taking a self-inventory.

Here are the questions to ask yourself:

– What are your beliefs?

– What do you value?

– What do you like the most?

– What do you hate the most?

– What are your hobbies?

– What makes you cry?

– What makes you angry?

– What makes you ecstatic?

– What do you cherish?

– What makes you cringe?

– What inspires you to be your best?

By honestly answering these questions in your success journal, you will be doing a self-examination of your beliefs and values and what you hold dear.

Then once you determine what your beliefs and values are, write from them to be your best and most authentic.

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Source by Irene Roth

A Note Before Dying (A Ghostwriter Mystery) (Volume 6)

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A Note Before Dying (A Ghostwriter Mystery) (Volume 6)

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A NOTE BEFORE DYING is the sixth stand-alone mystery in the fun, fast-paced series featuring gutsy ghostwriter/amateur sleuth Roxy Parker. When uber rock legend Jed Moody is electrocuted while strutting his stuff on stage, he’s lucky he’s got one true fan in the audience—ghostwriter Roxy Parker. She may be there to write his life story but now she wants to know who snuffed it out so violently, and why. Could it be a string of lovers or his long-suffering wife? An embittered band member or the money hungry publicist? And what about all those local villagers who resent the upstart rock star, including sexy ‘sparkie’ Sam? He’s got the electrical expertise and the perfect reason to want Jed Moody dead. Sam’s also got his sights set on Roxy Parker and she’s falling for him fast. In the sixth Ghostwriter Mystery, Roxy enlists her best friend Detective Gilda Maltin to help her investigate. What they uncover will shock Roxy to the core and make her question her own insight into the human heart. Has Roxy’s fetish for crime finally clouded her judgment? Is she now incapable of recognizing evil, even when it’s staring her in the face? In this fast-paced, sexy adventure, C.A. Larmer shows us, yet again, why she’s one of the world’s top-selling ebook cozy crime writers.

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How to Index the Jeep 4.0 Distributor

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After having heard and read many horror stories about Jeep 4.0’s that don’t run after pulling the distributor, I was very careful about installing the distributor in my new Titan Stroker Motor.

The procedure in the factory recommended procedure is surprising simple. Here is my method of implementing the recommended procedure.

Use a 3/4 inch wrench to rotate the engine to the zero degree mark on the Damper. This is easier if the electric fan is not in the way. Also, you must ensure that you are on the compression stoke of the engine. One way to ensure this is to watch the motion of the valves and make sure that you are using the mark just after the intake valve closes.

Another note: If you damper is old, this is a good time to make sure it is not twisted by checking that the engine really is at TDC when the damper lines up with the mark.

With the cap on the distributor, scribe a line just to the left on the number one terminal. Transfer this line down onto the metal distributor housing. On the Renix version, it will be near where the wires come out.

Use a screwdriver to set the slot in the oil pump drive to 11 O’Clock.

Now take the distributor cap off. Eyeball the mounting tang over the mounting bolt hole in the block. Pick up the gasket you just dropped and put it back on.

Set the rotor to point to about 4 O’Clock. This will be a bit to the right of your mark.

Lower the distributor in to the hole and allow it to engage the camshaft drive gears. The rotor will turn as the gears engage. When it hits bottom, the rotor should be pointing at the mark you made earlier. If not, try again.

Put the mounting clamp on and tighten the bolt.

From the stories I have heard, the computer will not work if the distributor indexing is off even one gear tooth. By using this procedure, yours will be right. Check off another item from your list of Jeep Cherokee motor problems.

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Source by Mike Strawbridge

How much is it to hire an SEO Philippines writer?

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The cost to hire ghostwriter ranges from dirt cheap to exorbitantly expensive. These days, you have writers in places such as India and the Philippines throwing out articles for a dollar a piece. This could appear appealing to internet business owners and webmasters who are attempting to save a couple of dollars but what about the old proverb that asserts you get what you pay for?

(For more info visit SEO Philippines)

A web content producer who doesn’t speak English as a first language will glaringly have some issues with grammar and will probably not understand the nuances of the language. If you need high quality web content services, your best shot is to go with a native English speaker.

The Cost to Hire Ghostwriter : How Much is Too Much?

The cost to hire a ghostwriter who is a local British spokesman is higher but in the final analysis it’s worth every extra cent. You will not have to devote hours revising badly written articles and you will get precisely what you requested. Isn’t the whole point of outsourcing to reduce your own workload so you can focus on other things?

Bidding sites are another popular option for webmasters that are searching for inexpensive content from SEO writers. Sadly , they are overrun by producers of low quality content. There are a few diamonds in the rough but typically talking, you will finish up with a web content producer who charges peanuts and delivers peanuts.

How about purchasing high quality content at a moderate price? The price to hire ghostwriter does not need to be exorbitant. Most webmasters and online business owners simply can’t afford to pay top dollar for SEO web content notwithstanding the fact that “content is king.”

It is surely feasible to hire a web content producer who charges cheap rates. Think $25 per article rather $1 per article or $50 per article. There are highly-qualified, college-educated writers who charge around that much. You should not pay upwards of $50 unless you are hiring a writer with highly specialised knowledge.

If you pay round the ballpark figure of $25 per article with refunds for bulk orders, it is possible to find an SEO article writer who will surpass your expectancies. It’s nice to be ready to build a long-term business relationship with a writer instead of head to a bidding site every time you want content to dangle a piece of beef in front of a pack of work-hungry wolves.

In conclusion, the quality of the content you order is the most significant factor to think about. The cost to hire ghostwriter who provides quality content doesn’t have to make you break bank however. Keep it in your means but do not be excessively frugal. By finding that safe middle ground, you’re bound to get a content writer who’s worth keeping.

(For more in depth info visit SEO Philippines)

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Source by Teddy Snyder

Ghost Writer (Raven Maxim) (Volume 1)

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Ghost Writer (Raven Maxim) (Volume 1)

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This book contains topics that are adult in nature. These adult themes/topics cover a gamut of subjects, including but not limited to: 1. Graphic depictions of sexual acts/sexual intimacy 2. Child abandonment 3. Mental illness and depression 4. Unnatural Death 5. ‘Lightweight’ chilling/ supernatural elements 6. Divorce 7. Periodic mentions of drug use 8. Homophobia 9. Racial tension/ethnic subjugation 10. Profanity Please be advised. About this book: This is the first book of a series (Raven Maxim); however, EACH BOOK IN THIS SERIES IS A STAND ALONE, FULL LENGTH NOVEL. What that means is there are no cliffhangers and no one book in this series is contingent upon another. All of the books take place in the same city: Maxim, New York. The reader may go in chronological order in reading each book released, skip about, or even read them in reverse. It is completely up to the reader. Some of the secondary characters will show up in other novels in the series, but such appearances will not impact comprehension and enjoyment of the series. All the books in the Raven Maxim series are classified as romance novels, and the subgenre varies from book to book. Thank you. Synopsis: Sloan Kenneth Steele, a popular NYC author, has recently uprooted himself from the stony, callous grip of Manhattan. Wishing for a fresh start after an ugly divorce, he relocates to the city of Maxim. He is still close enough to his adult children and grandson to feel at ease, but there are enough miles between them for him to relish his newfound privacy. Besides, Sloan believes that home is truly where the heart is. What the notorious sceptic fails to realize is that his new life would have its fair share of things that go bump in the night. Not one to easily scare, Sloan ignores the odd goings-on in his newly renovated property, and immerses himself deeper into his work. As time wars on, he gets to know the locals and the place he now calls home. Then, a chance encounter at a grocery store in the wee hours of the morning weaves a path straight into his heart… Emerald St. Claire is a divorcee with an army daughter. A bit of a hermit, she does enjoy the company of others from time to time, as long as it doesn’t infringe on her passion – fixing the beloved worn and broken. Emerald loves her ho-hum routine, taking comfort in the predictability of her life … until Sloan enters the scene. The two forge a fast friendship and romance, but as Emerald gets to know Sloan better, she realizes he is not what she expected. He is more than she ever anticipated – a tapestry of manliness, suaveness, and contagious humor. On his part, Sloan finds in Emerald what he always desired – someone he can depend on, a person unafraid to love and be authentic, regardless of who is watching, even if that ‘who’ is the ghost that dwells in Sloan’s remodelled historic home. The house has a troubled history, and so does Sloan. This begs the question: Who is haunting who? On their independent journeys to self-discovery, forgiveness, and love, they find surprises around each and every dark corner. Will Emerald be able to endure a love that is unexpectedly meshed with the paranormal, and will Sloan finally become a believer in not only ghosts, but the resilient spirit of the human heart, with its ability to heal? Read “Ghost Writer” by Tiana Laveen to find out!

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