Freelance Writers – You Need a Weekly Marketing Plan

Most freelance writers who make a living from their work will tell you they are usually doing one of two things. They are either working (on a writing assignment) or looking for work (more writing assignments). That’s the only way to keep both the work and the money constantly flowing in so they can pay their bills on time.

One way to make it easier to keep new work coming in is to develop a weekly marketing plan. A good day to develop your plan for the week is either Sunday evening (when you’re getting ready for your work week), or Monday morning (before you actually start working). It isn’t difficult to develop a marketing plan for the week. The key is to do it each and every week.

Your weekly marketing plan should consist of a list of the following:

1. Editors and other contacts – These are the people you plan to call or email during the week. This may include an editor you wish to query, or one you need to follow up with about an assignment or contract, or it could be an editor who requested a resume and writing samples and you need to get them out to that editor this week.

2. Job Boards or other job listings – These are sites you plan to view to see if there are any new job listings that interest you. If you know certain web sites post new jobs for writers on Tuesday, then put that down on your plan for Tuesday. If you don’t have a list of online job boards, then plan to spend an hour or so in the coming week searching for some. Also, sign up for ezines for writers (that include job ads) if you don’t already subscribe to at least a few.

3. Promotional activities – You must constantly promote yourself and your writing in order to be a working writer. If you have a web site or blog, updating it each week is part of this promotion. If you don’t have a web site or blog to promote your writing, then you need to create one, so “start on website” or “create blog” would go in this category of your marketing plan.

Writing press releases about your business or for a new book you have coming out, or getting contracts to schools or other organizations that want to book you as a speaker, are other activities that come under this category. Writing free articles for article directories might also be included here since these articles will help promote you and your writing services.

4. Networking activities – This category is a bit different from contacts or promotional activities. If you belong to any community organizations, or groups for writers, jot down how you plan on using these groups for networking this week. You might plan to join a listserv for writers and then introduce yourself to everyone on the list this week, or you might want to attend your local business association meeting to let other business owners in your area know about your writing services. Just make sure you have at least a few plans for networking with other writers and/or businesses each week.

You can make your weekly marketing plan as general or as detailed as you like. But once you have written down all your marketing plans for the week, you will know how much time you should have available to work on your current writing assignments. Generally, working writers weave their marketing activities in with their writing activities each day. But some writers prefer to do all their marketing on Mondays, so they have the rest of the week to work on assignments. This is a good plan, but if you’ve applied for various writing assignments, you might get a response from an editor during the week and you’ll need to follow-up with him immediately instead of waiting until the next Monday when you try to do most of your marketing activities. In a case like this, it helps to be flexible.

One of the big payoffs in consistently developing a weekly marketing plan is that you will begin to receive more and more job offers. In fact, sometimes you will receive offers for jobs you haven’t even applied for. Editors will simply find your web site or blog and will call or email to see if you are available for an assignment. When this happens, you will realize just how important a weekly marketing plan can be.

So, no matter what day of the week it might be right now, if you don’t have a marketing plan for this week, get busy and develop one. You’ll be glad you did.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Suzanne Lieurance

The Perfect Sales Letter Formula – A Star, a Story, a Solution

If you are a copywriter, or you are thinking about becoming a copywriter, here is a great formula by the late Gary Halbert. If you want a way to write compelling copy and to be able to get in touch with your customers and sell more stuff, this is it. Read on to find out more.

Too many beginning copywriters make the mistake of using a lot of hype and attention-grabbing headlines to generate buzz about their product. The customer, on the other hand just wants a solution to their problem. They are not sitting at home, waiting by their mailbox just hoping to be marketed to. They just want to know how your business is going to help them.

Copywriter Gary Halbert created a simple formula for this problem solving approach to writing sales letters. He called it a star, a story, a solution. You will start out by introducing the star in the headline of your product. For example, you could say “45 year old man with one leg runs 5 miles a day thanks to new medical device.”

You headline creates the interest and introduces the character. Then, in the body copy you will quickly explain the story of the main character, how he lost his leg in an accident, and how he was completely broke and couldn’t work because of it.

Then you move on to the solution. You explain how your product allows him to walk again, is very inexpensive compared to surgery or a prosthetic, and now allows the man to work full time and enjoy an excellent wage. You have then given the star, the story, and the solution. This method of story telling is much better than just listing facts about your product, or creating a catchy song. Stories fit into real life. We can relate to underdogs that are going through a hardship and everyone likes a rags-to-riches story, because it makes your own life look better.

The stories will stick in the customer’s mind much longer than a list of benefits and you will be able to put it into a context that the reader can relate to. Once you have told the story, you can then move on to the product benefits, bonuses etc. If the reader has made it through your initial copy, you know they have at least enough interest to find out how the story ends. Then, all you have to do is gently guide them to the order page and close the sale.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Joshua Black

A Cautionary Tale of a Reluctant Dominatrix: PERMANENT OBSCURITY, A Novel by Richard Perez

Dommes are all the rage these days — from Melissa Febos to Elise Sutton. Take it as a sign of shifting gender roles, take it as a sign of female empowerment, take it as a sign of embracing a subculture that just years ago was considered freakish and taboo. Richard Perez’s novel, PERMANENT OBSCURITY explores the world of dommes and “dominas,” particularly from the point of view of two down-and-out East Village wannabe artists who enter it partly out of curiosity, partly out of desperation.

This is by no means a politically correct book — even regarding BDSM culture; the story involves drugs, which as some may or may not know don’t mix with that world, or shouldn’t mix with that world. And this is partly the point of this cautionary tale. Shifting gender roles does not grant anyone the license to abuse others; with power comes responsibility. So maybe the most obvious question this story asks is: How can you dictate to others when you can’t control yourself?

The narrator of this story is Dolores. And she and Serena are best friends; both are young. Both have drug issues. It’s Serena, the more self-confident of the two, who takes ads on Craigslist for willing male subs. Dolores, although dominant by nature, is conflicted and can’t identify that way, and that would make her the more middle-of-the-road character:

“Oh, right,” Serena laughed. “I forgot how you hate being a top.”

She said it sarcastically, but I thought it was true. I mean, it was more responsibility than I wanted.

Usually.” (p. 142)

The story of PERMANENT OBSCURITY hinges on empowerment vs. being powerless; and it underscores the debilitating, soul-sucking quality of addiction, which undermines any possibility of control. And this is the major dilemma in the arts. Addiction of some sort seems to come with the territory. Who and what are artists, poets, writers if not addicted and compulsive people?

The central premise of PERMANENT OBSCURITY revolves around a dream of defining one’s own destiny. Early in the book, Dolores and Serena strike out as photographer and fetish model to produce a layout for a LA publisher, and from there a seed is planted: some possibility of a future project, which evolves into a movie idea. Not just an implausible fantasy, but a real possibility. If only Dolores and Serena can contain their neurotic need for self-sabotage. To put their plan into effect they rely on what’s familiar: putting out an ad on Craigslist, but this time for a writer (who also becomes an agent/author of destiny). With the writer aboard, script approval at hand, they seem, literally, to be in command of their own real life narrative. (The only thing the writer doesn’t deliver is a story ending, which, significantly, he promises to deliver “in person.”)

By hook or crook, Dolores and Serena get the necessary supplies to fulfill their plan: boosted camera, lights, moving van, media. But then fear and the dragon of meaningless rears its ugly head. What are they doing? Why are they doing it? It’s a question that artists continually ask themselves. Now add doubt and drugs to the equation. Then add massive drugs to dull the doubt and self-criticisms and what you concoct is a recipe for disaster, which is how this story unfolds. The Dominatrix film staring Serena, filmed and co-directed by Dolores, devolves into a face-sitting horror show/farce scripted by either Marquis de Sade, Eric Stanton, or David Lynch.

PERMANENT OBSCURITY may not sound like a pleasant story and in many ways it isn’t; yet what makes it palatable is the narrative voice of Dolores, an impulsive and often comically conflicted character, unaware of her own darkness and the depth of her own self-destructive nature. Some have called this a black comedy, and by turns it’s very funny. But in the world of the arts, where desperation and addiction rules, it stands as a warning to anyone who might let control slip away — would-be dominatrix and artist alike.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Carla Melendez

Fundraising Appeals Speeches – Preparing Your Nonprofit Board Members to Be Ready Anywhere, Anytime

Have you ever been caught off guard at an event where it would be appropriate for a board member to make a short, impromptu “appeals speech” but there is no one equipped and willing to make that appeal? As part of being an advocate for your nonprofit organization, every board member should be prepared to deliver an “appeals speech” that can be used at information sessions, fundraising events, or member/donor meetings.

Everyone (board members, staff and volunteers) can become a stronger advocate for your nonprofit organization and use the Appeals Speech outline, below, to develop a personalized 4-5 minute talk to solicit donations from any audience. Using the ideas presented in each step, anyone can mix and match the sentences (or add their own) to create an appeals speech that is comfortable for them. Then, everyone associated with your organization can be ready to make the speech at any time – at formal or informal settings, with audiences large or small.

Forward your board members a copy of this Appeals Speech outline today.

Step 1: Introduction (30 seconds)

1. My name is __________ and I’d like to introduce my husband/wife

2. I’m a board member/committee chair/officer of xyz organization.

3. Thanks so much for being here today.

4. I’m so proud to be on the board of directors of xyz organization.

5. I never tire of hearing about and talking about our programs and projects.

Step 2: The Need Described (30 second) What problem is the organization trying to solve?

1. As you heard today, there are X (#) of people in _______ with _____ (disease, poverty stat, literacy, etc)

2. Our community suffers from _________________

3. Statistics show that _____________________

4. Unfortunately, we know that ________________________________

5. As we were reminded today, ___________________________________

Step 3: Mission and Accomplishments (1 minute) What is the focus of the organization?

1. The focus of xyz organization is ____________________

2. As you know, we work with ______________(client group) and provide ______________

3. Last year, we delivered _____________________ (statistic)

4. We have X (#) volunteers and X (#) staff members who work full time to ensure that _______

5. Already this year, we have supported/provided/delivered ____________________

6. I’d like to tell you about a recent experience I had with one of our clients. (tell the story)

7. It makes me feel good when I know that my financial support goes to help ____

Step 4: Budget Considerations (1 minute) What it costs to run the organization.

1. To support our staff, officers, and operations/programs, we need to raise about $X per year.

2. Our annual budget is $ X per year.

3. We enjoy the financial support of corporate sponsors like ____ and _____.

4. We proactively apply for 6-8 government and foundation grants each year.

5. We have _____ (#) members whose dues help support our programs.

6. Nearly $ X/Y% per year comes from individual donors like you.

7. X% of every dollar does directly to support our ____________ programs.

Step 5: The Appeal (30 seconds) Making the ask – short and sweet

1. Your donation of $X today will provide _______________

2. If you could give us $X/month over the next year, you would support ______________

3. Won’t you join _________ (spouse’s name) and me in investing in this important cause?

4. Won’t you consider supporting xyz organization?

5. I’m here to ask you to make a pledge/donation to xyz organization today.

6. We particularly need funds to support our _______________ project.

7. Please think carefully about the stories you’ve heard today and consider helping clients like ________ with a charitable donation today.

Step 6: The Mechanics of a Donation or Pledge (30 seconds) How to make the donation.

1. In the back of your program you will see a donation/pledge card which you can tear out and leave with your donation/pledge today.

2. Your table captain has your pledge card that can accompany your donation today.

3. By leaving your donation and contact information with one of the scribes circulating throughout the room, you can join hundreds of others who have helped our clients.

4. There are volunteers at the donor station near the back of the room who can collect your donations today.

5. Let me introduce the other board members who are circulating in the audience/room here today and who can answer other questions you might have. They would love to talk to you about the work of xyz organization.

Step 7: Thank You

1. Thank you for coming today enjoy the rest of the afternoon.

2. Thank you for your attention.

3. Thank you for being with us today to learn more about xyz organization.

4. Thanks for coming today and helping us promote this wonderful organization.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Alyson Ball

How Grant Writers Use Data to Pitch

Decision making in the current technological dispensation is informed by data-driven analysis. Grant writers are equally becoming endowed with how to use data effectively to deliver winning proposals.

Here are some of the ways that grant writers use data to pitch

Problem definition

Nonprofit organizations exist with the primary objective of eradicating some of the societal problems that a section of the community faces. Whereas a plain narrative can be provided about these issues, practical problem descriptions are backed by actual statistics about the situation. This includes data about the qualities and characteristics of the target subject and data about their extent of the problem. Consequently, the problem definition can entail data about the significance of the problem, the cause of the problem and how the proposed solution can address this issue.

Projections

After a thorough description of the identified situation, grant writers have to provide goals and objectives that are measurable. This exercise also requires proper utilization of data and data analysis tools. The proposed input and output for the initiative can then be manipulated to provide a projection of the various outcomes of the project based on the data that is available. The projections are crucial because it enables the determination of efficiency, viability and sustainability of the initiative at different scales or using different measures and indicators. These are valuable information for the funders, and it enables them to understand the impact of the proposed intervention and the required inputs.

Budgeting

The budgeting process is equally a data intensive process that requires accuracy and is devoid of naive assumptions. One of the primary functions of a proposal highlights the resources needed for the successful implementation of a project and for the realization of the project’s objectives. Therefore, grant writers have to be careful lest they provide an over quotation or under quotation of the project’s budget. Some of the crucial data applied by a grant writer include economic data that advice the costs of materials, the cost of wages, cost of equipment among other resources based on the geographic location where the initiative will be carried out. This data is then applied in the budgeting process to provide an approximate overall cost for the project and the amount being requested from the funders.

Presentation

The format in which data is presented has significant repercussions on how the intended audience will react upon its consumption. Grant writers are aware of this and hence strive to simplify data in the manner that appeals to the audience. This is achieved through data visualization. Some of the formats in which data can be presented visually include graphs and charts, tabular presentation and info-graphics that are laced with a combination of text, figures, graphs, charts and pictorials.

Grant writers are increasingly relying on data to write and pitch grant proposals that are devoid of unfounded assumptions.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Chris Bouchard

What The Most Prolific, Wealthy and Successful Writers Do That Sets Them Apart

It’s easy to think that if you want to earn a living as an online writer, then all you have to do is write a few things and you’ll earn money. It’s especially easy to think this when you see so many bloggers writing a few things online and earning a fortune.

So if they can do it anyone can do it. Right? Wrong.

Let me explain it to you by telling you a story about a well-known copywriter, who, sadly, is no longer with us, but he left behind a legacy.

Have you ever heard of Eugene Schwartz?

He was a famous copywriter and one of the best there’s ever been.

I’ve read a lot about how he worked.

He wrote ads for a living that earned him millions. He could sit down and write out a long sales letter in 4 hours or less, and that ad would make millions of sales.

So how did he do it?

The answer is simple yet so few people do it, but if they did, their online writing business would be far more profitable.

This is what he did.

Eugene Schwartz always had just 3 words of advice for any successful copy writer:

  • Prepare
  • Prepare
  • Prepare

If you’re working online then you’re a copy writer whether you know it or not.

Copy writing is salesmanship in print. It’s selling with written words. And if you want to have a profitable online writing business, or any online business, you MUST be able to sell with your written words.

Eugene Schwartz advocates preparation. By this he means “research much”. He says he spends a whole day researching before he writes a sales letter.

He says he researches the product he’s writing about and the person/company that produced it and he looks at competitors’ products to see what sets them apart.

He says that if he’s selling a book, he goes over and over the book and highlights lots of different paragraphs and writes copious notes. Sometimes he’ll write 40 pages of notes.

He then goes over his notes and decides what’s most relevant and what can help the product to sell.

He then sits down and writes his sales page once he feels adequately prepared.

And this is what you must do too.

  • Prepare
  • Prepare
  • Prepare

Know why you’re doing something before you start.

If you’re writing an article, what are you trying to say?

What are you asking the reader to do?

Make sure you’re fully prepared before you embark on any project.

Research much, make copious notes and know what your desired outcome is.

And if you’ve never heard of Eugene Schwartz before, finding out more about him and his work can really help you in your business, and help you to be a better and more persuasive writer.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Ruth Barringham

Stephen Flurry and The Philadelphia Church of God

Stephen Flurry, son of Gerald Flurry, pastor general of the Philadelphia Church of God (based in Edmond, Oklahoma), has published a book that Amazon sells, Raising the Ruins: The Fight to Revive the Legacy of Herbert W. Armstrong.

It’s promoted as “the shocking, gripping untold story of the doctrinal hijacking and spiritual destruction of the Worldwide Church of God after the death of its founder.” Yet it basically REPEATS what Malachi’s Message taught: “Malachi’s Message is the gripping story of God’s true Church gone off track in this end time…”.

The “untold story”? How dare Stephen Flurry deny his father’s work – the “centerpiece” of PCG literature – with his approval. But when a Laodicean leader is blind and one follows the other, they’re both bound to fall into the ditch. What can we expect from those who fail to do what Herbert W. Armstrong clearly saw must yet be done and yet none of the groups professing to follow Herbert W. Armstrong have even expressed any interest in doing it? God’s apostle said we must REACH THE CITIES OF JUDAH!

Since it appears Gerald Flurry and the Philadelphia Church of God are hard of hearing, the articles offered below, the indictments served, repeat the plain truth of this matter that God led me to share with them earlier, which I continue to stand by and testify is true.

May God grant Gerald Flurry and his son Stephen Flurry, as well as the PCG ministry and laymembers, heartfelt repentance for failing to warn the world in any major way about what is fast coming upon the world. With all the money they’ve squandered the whole world could know the warning message. If the PCG continues with Flurrys’ folly rather than repent and get busy and DO THE WORK OF GOD – not merely the misleading works of men – they will be guilty of the blood of millions, as GOD WARNS THEM:

Ezekiel 3:18

18 When I say to the wicked, ‘You shall surely die,’ and you give him no warning, nor speak to warn the wicked from his wicked way, to save his life, that same wicked man shall die in his iniquity; but his blood I will require at your hand.

The Great Mideast Commission: Reaching the Cities of Judah

The Work of God Must Go Forward!

PCG: Carrying on “Business as Usual”

God has given the Philadelphia Church of God sufficient room to repent. If they don’t, if they remain proud and stubborn like Sodom and Egypt, they will be removed from their position and God will see to it that HIS Work gets done! You can bet your life on it.

For Zion’s Sake,

Immobilienmakler Heidelberg

Makler Heidelberg



Source by David Ben-Ariel

Solomon’s Wisdom – A Portrait Of Albany, New York’s Original "Self-Made" Man

For Solomon Southwick’s biographers, the vast and asymmetrical mind of one of Albany’s most compelling characters was typically entered through his soul-baring countenance. In their day, after all, the emerging science of physiognomy could tell a lot about the man.

From a distance of nearly two hundred years, however, it seems that physiognomy is a remarkably elastic science, its practitioners leaving us with conflicting proofs of the contradictory character traits they found revealed in the face of Albany’s Renaissance man.

In Joel Munsell’s Annals of Albany, for example, Southwick is described as “somewhat under middle size-with a countenance beaming with benignity, and expressive of an enthusiastic, ardent and sanguine temperament-a countenance, indeed, indicative of the many and active virtues of his heart.”

In Worth’s Recollections of Albany, on the other hand, he is remembered as having had “the finest eye and forehead that ever belonged to mortal man, but every other feature of his face was either indifferent or defective. His countenance, therefore, was an index to the character of his mind-incongruous, mixed and full of contradictions.”

Southwick, born in Rhode Island on Christmas Day in 1773, was, virtuous or not, held up as this town’s classic self-made man throughout much of the nineteenth century. He came to Albany in 1792, bringing little with him but a quirky pedigree and a large measure of talent, drive and imagination, although-as is the case with many “self-made men”-a few more advantages came his way from external sources than the stories tend to emphasize. At any rate, within the span of just fifteen years he became one of the city’s most prominent citizens, as a major force in the newspaper business here and as a shrewd political operator.

At various times in his career, he served as editor and publisher of the Register (“the political Bible of the western region”); the Plough Boy (under the improbable pseudonym of Henry Homespun); the National Democrat (an organ that served largely to advance his unsuccessful bid for the governorship of the state as a dissident Democrat); the Christian Visitant (a religious paper); and the National Observer (a rabidly partisan publication devoted to the anti-Masonic political party). At the same time, he served the political and commercial interests of the area in such capacities as state printer, clerk of the Assembly, Albany County Sheriff, postmaster of the city, a regent of the state university, and president of Mechanic’s and Farmer’s Bank.

For the first forty years of the century, in fact, Solomon Southwick was a ubiquitous presence in Albany, writing, politicking, dispensing charity, and-perhaps his favorite avocation-lecturing on the virtues of self-education and self-reliance. (Other favorite lecture topics for the popular and busy orator included temperance, a hot issue of Southwick’s day and one in which he shared a passionate commitment with the first of several Erastus Cornings, and the Bible, a hot issue in anybody’s day.)

It was as a lecturer that Southwick made what was to be is most enduring mark on the community, touching and inspiring countless young people-make that men, white men-through both eloquence and living testimony.

“Himself, emphatically a self-made man-one of nature’s noblemen . . .,” an admirer wrote, “owing all of knowledge, of mental and moral culture, of success in life, of honor, fame, distinction and usefulness, to his exertions and perseverance, it was the predominant desire-the master passion, so to speak, of his mind-to communicate to others, and especially to the laboring classes-to the indigent, the obscure and friendless-and generally to the young in every condition of life-that knowledge of their powers and faculties which should render them independent of extraneous circumstances and adventitious aid, in the development of their minds, and the advancement of their personal and pecuniary interests.”

Gorham Worth, who was, under the pen name Ignatius Jones, Albany’s most sardonic and perhaps most entertaining scribe, saw his old friend’s passion for self-education somewhat differently, however. Southwick’s writing style, Worth reported, was “redundant in epithet, inflated and declamatory,” his language, “in the main, loose and inelegant.”

Without the finishings of a formal education, Worth felt, Southwick was “credulous to excess, and even superstitious. . . . He was extremely fluent and even eloquent in conversation. But he had too little knowledge of the world, [leaving] his judgment too often at fault.”

Then, too, despite his emphasis on education, “He read but little, and only from necessity,” Worth said.

Perhaps the classically-educated Mr. Worth was right about Solomon Southwick and the inescapable gaps in a homemade education. Or perhaps Southwick was simply far ahead of both his own time and Worth’s imagination. In 1839, just a few months before his death at the age of 66, Southwick unveiled a proposal for the creation of a “literary and scientific institute” in the City of Albany. The institute, which would be directed by Southwick himself, would, he said, be designed to afford the “requisite facilities to young men desirous of pursuing a course of self-education.”

Southwick’s unexpected death put an end to that plan, but it is interesting to note that its spirit returned to Albany in the latter half of the twentieth century and now lives on, one imagines quite comfortably, in the offices of Empire State College and Excelsior College, two state-spawned colleges built on a commitment to “lifelong learning.”

Who made the self-made man?

Solomon Southwick was born into an old and prominent Rhode Island family, at least the third Solomon in the lineage. And while his legend stresses his unassisted climb to the top, he clearly started life with more advantages than most. Like our Solomon, his father, also Solomon, was a newspaper editor (The Newport, Rhode Island, Mercury), and every bit as politically active as his son would be, in his case in the patriot cause during the Revolutionary War and as a member of the Rhode Island general assembly. Then, too, when the younger Southwick arrived in Albany in 1792, he went to work for his brother-in-law, John Barber, the original owner of the Albany Register. Before long, he became a partner in the enterprise, then the sole owner when Barber died in 1808. In an interesting foreshadowing of the son’s commitment to self-education, the archives of the University of Pennsylvania show that the elder Southwick was enrolled in that prestigious institution for several years, but left before he was graduated.

“Despite this early departure, Penn’s Trustees’ minutes record the bestowing of an honorary Bachelor of Arts degree upon ‘Solomon Southwick of Rhode Island, who without the usual Foundation of critical Learning and Languages discovered an aptness worthy of encouragement in Mathematics and some Branches of Philosophy.’ Since he had actively been enrolled in the collegiate program, this degree was an A.B. ‘gratiae causa,’ making Southwick eligible for the A.M. ad eundem degree awarded to him by Yale in 1780,” according to an entry on a website exploring “Penn in the 18th Century.”

In his own words

We can get a taste of Solomon Southwick’s oratory, and a glimpse of just how successful he was, or wasn’t, in his course of self-education from the extensive writings he left behind, including a famed Fourth of July address excerpted here. His admixture of politics and piety might be seen as distinctly of his time, if the politics of our own day had not revived that manner of thought (although nothing like the eloquence). To Worth’s charge that Southwick had “too little knowledge of the world,” well, chalk one up for Worth for Solomon’s attribution of the printing press to “Faust;” on the other side of the coin, though, how many contemporary college graduates can quote-or identify-Salmacius and Filmer? “Thus we see that MONARCHY flowed at first from the wrath of God: And hence we are not surprised, in spite of all the sophistry of its advocates, from the silly sons of Samuel, down to such sages as Filmer and Salmasius, that although it has inflicted curses innumerable, it has rarely, if ever, bestowed a solitary blessing, upon mankind: It has been, it still is, and it ever will be, no matter what shape be given to it, the bane of the earth, until the returning mercy of God, which has already dawned upon the United States, shall relieve the human race from its cruelties and oppressions, and banish it back to its native regions of darkness. For a period of from two to three thousand years, MAN labored under this curse of Monarchy, when GOD . . . saw proper to lay the foundation of his deliverance. HE inspired FAUST with the sublime idea of the invention of printing; and COLUMBUS, shortly after, with the still more sublime conception, if that be possible, of the existence and discovery of a new world; a new and a vast theatre of action for the human race: And on that vast theatre, of which ‘our own, our native land,’ constitutes so fair a portion, . . . . Hither, in due season, came our pilgrim fathers, flying from their monarchical and hierarchical tyrants and persecutors. And here did they find time, not only to make ” the wilderness blossom as the rose,” but to reflect seriously upon the creation, nature and destiny of MAN-his relationship to God-his duty to that Supreme Being, and to himself-the government that best suited him in this world, and the means by which he should find his way to another and a better one. Here, independent of vain, pompous and arrogant Hierarchs, tyrannical and despotic Kings and Princes . . they breathed and enjoyed in its fullness the pure atmosphere of freedom. Here, without let or hindrance, they opened, read, and understood for themselves, the Sacred Volume; and from that only true fountain of spiritual, moral, historical and political light, they found themselves more and more confirmed in their pre-conceived opinions, that Freedom was the original gift of Heaven-that Monarchy was afterwards inflicted as a curse-and that hence Rebellion to Tyrants was Obedience to God.”

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Kenneth Salzmann

How to Evaluate Candidates for Technical Writing Jobs

If you need to hire a technical writer for an upcoming project, you will likely find that you have plenty of qualified candidates to consider. There are now a variety of sources through which you can find great writers, so locating people for the job should not be a problem. The challenge, however, comes when you start to work on narrowing down that initial list. In order to pick the right person for the job, you are going to need to go into the process with a clear picture of the knowledge and experience that needs to be possessed by the winning contractor.

Focus on the Writing

It might sound obvious, but the first thing you should look for is someone who can write quality content. Believe it or not, many businesses miss on this point when hiring a technical writer. A common mistake is placing importance on experience in the specific field above the ability to write. For instance, if you are hiring a writer for an engineering-related project, it will be tempting to pick the candidate with the strongest background in that field. However, if that person isn’t a great writer, you will be wasting your time and money. You already have people with engineering knowledge in your company – you need to hire someone who can bring writing skills to the table. Content can always be edited as necessary to correct technical mistakes related to the field in question – it is much more difficult to revise the style or quality of writing as a whole.

Find Experience

For technical writers, experience provides them with the ability to ask the right questions. Asking questions is a big part of being a good writer, because those questions help point the content in the right direction. If you can hire a writer with many years of experience working for a variety of clients, they will already have the knowledge necessary to ask smart questions. Also, experience is the only way to hone the craft of writing, so someone who is just getting started in this field likely won’t be able to offer you the same quality as a long-standing professional writer.

Samples, Of Course

One of the first things you should do is review writing samples from all of your candidates. Ask each potential hire to submit two or three writing samples. Hopefully, these will be pieces that are at least someone relevant to the project that you are needing to have completed. If a writer can’t offer you at least a couple of good samples, it should raise a red flag that perhaps they are not the right person for the job.

Offer a Fair Rate

You don’t always ‘get what you pay for’ in life, but you usually do when it comes to writing. If a specific writer is offering to do the work for far less than everyone else you are considering, there is probably a reason they are willing to work for cents on the dollar. Good writers know that they are worth the money, so they stand firmly by their rates. Do a quick evaluation of the market and set a budget that will allow you to hire a quality, experienced technical writer.

Check References

Finally, it is always good hiring practice to contact at least one or two references to learn a little more about the individual in question. Did they do good work for their previous clients or employers? What kind of work did they excel with, and does their writing ability have any weaknesses? Asking a couple of pointed questions should get you all of the information that you need to make a great decision.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Ben Wayne

Copywriting Tips For Your Home Based Business

To make money in your home based business, it is important to employ certain marketing strategies in your copywriting. Big business will use the services of a professional copy writer to accomplish this task. However, it is not necessary to hire your own expensive copy writer. You can easily perform your own spectacular copy writing when you follow a simple web marketing plan to increase your sales.

The four vital parts of your sales letter that require excellent copywriting attention are as follows:

1. The Opening

2. Images, Graphics

3. The Words

4. The Closing

The Opening

The Opening for your home based business sales letter should quickly and to the point address the need of your prospect (or visitor), Using a powerful entrance phrase or something that directly addresses your visitor’s needs will ensure they stick around a little longer. This is where your product’s true benefits will shine the most.

Images, Graphics

Images, graphics, and photographs should be thought provoking and kept to a minimum. If you are trying to convince your client they can make loads of money with your home based business product, avoid using unrealistic and unattainable things such as expensive new cars and big mansions in your ad copy.

An attractive alternative is to use thought-provoking images, things that will allow the visitors imagination to create their own ideas of wealth. Remember, a picture is worth a thousand words, why not let your visitor use his own ideas, instead of you spelling it out in graphics or images. Use images in your copywriting to inspire, rather than to state the obvious.

The Words

The words you use in your home based business sales letter are the most authoritative part of copywriting, even if you exclude images, testimonials or key sales points, the words are the most powerful motivator in copywriting that will sell your client. The correct copywriting words are instrumental in determining if you can push them ‘over the fence’ to join you or if you will tilt them off so they click away.

Take some extra effort in using the powerful copy writer words that compel your prospect to buy from you! This undisputed fact is the solid foundation of your home based business. Words sell and powerful heart-grabbing sales words always close the deal. Powerful sales words are the biggest secret weapon from professional copy writers worldwide.

The Closing

Finally, the closing is the final chance you have to leave your client with something. This part is your good-bye or hello depending whether did a good copywriting job. In the closing be polite, offer the client a chance to learn more about you and tell them one more time the outstanding and exhilarating benefits you have to offer.

Take your home based business to a new level and enjoy the benefits of effective copywriting. Your opportunity to make more sales and increase conversions is solely dependent on how well you use professional copy writer techniques to express your product in your sales letters copywriting.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Tom E Donaldson

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